Ads & Marketing

Augmented Reality: a marketing primer

“When you think of any aspect of life or work, augmented reality is completely going to change how we do it.” – Ori Inbar…

This ad lets the world know what Karl Ahari’s been up to lately

You may have been wondering what Karl Ahari, the second rate magician who starred in what turned out to be ecommerce giant Kalahari’s final…

4 basic digital marketing terms every website owner should know

Almost every day, I am approached by Companies that have difficulty with sales, These companies often have a great product with a great pricing…

Programmatic buying: the answer for small players who can’t afford big media fees?

This is a bit of a refresher of an article I wrote around two years ago on real-time bidding (RTB). Admittedly that was centred…

5 ways to get ‘tech-dumb’ CMOs to sign onto your digital marketing solution

It’s easy enough selling ice to eskimoes; they actually know the benefits of ice and see it everday, but try selling a technology solution…

Is automation turning the proposal into a dying art?

In my line of work, we often explain how easy technology makes the process of creating great-looking, accurate and compliant proposals and RFP responses….

Analyse this! How to use (new) Web Analytics to drive smart business decisions

The web is 24 years old. Think back to when you were that age, or, perhaps, you are that age — which (apparently) puts…

What Facebook’s Audience Network means for your business marketing strategy

Facebook recently announced the launch of Facebook’s Audience Network, a mobile advertising network that allows advertisers to buy ads from Facebook that will appear…

Here are 5 things the world’s best mobile campaigns have in common

If you’re in the increasing minority that thinks mobile is a passing fad, you’re deluded. Don’t believe us? Take a look at some of…

Here’s your complete guide to understanding how Twitter advertising works

So, it’s official. Twitter advertising is now available in South Africa. It’s official because there was an official launch with Goodie Bags, and a…

6 awesome, hilarious, and utterly ridiculous World Cup commercials

As is the case with all other major sporting events, companies love to jump on board and ride out the commercial frenzy around the…

4 opportunities narrow online marketing misses (number 2 will open your eyes)

As the old saying goes, “Half the money spent on advertising is wasted, but no one knows which half.” That was definitely true for…

What the hell is eBay’s search strategy anyway?

eBay along with researchers from the Universities of Berkeley and Chicago, have just released the final version of a study claiming that paid search…

Big ideas need big data and big love

It dawned on me two years ago that no digital idea can be truly great without participation. It also dawned on me that there…

Digital campaign in a good place? Here’s how to keep it that way

If your digital marketing campaign started with a blast, attracted loads of new customers and increased targeted traffic to your website, that’s awesome! But it…

5 ways to effectively integrate memes into your marketing campaign

For some reason, a lot of people tend to overlook memes when they’re coming up with their marketing campaigns. That’s a shame because the…

Own it, earn it or pay for it: how to get the right customers in your hands

Everyone wants to get their brands in the right consumer hands, in order to have that demographic trial, purchase, or emotionally connect with the…

Quirk wins YouTube film hack with its LEGO Mandela video campaign

Annnnd they’ve done it! Digital agency Quirk has won the Nelson Mandela Foundation’s Film Hack, with its clever use of LEGO to tell the…

Suck at YouTube? Here are 4 steps to remedying that

This is an intervention. There are too many brands on YouTube posting bland marketing content in the hope of getting a ‘viral hit’. It’s…

Productivity On A Large Screen

Everlytic Launches Cutting-Edge AI Studio with WhatsApp Chatbots for Smarter Communication

Everlytic’s new API Communicator feature enhances customer engagement across multiple channels

Savant Launches Savant Build Cohort 3 to Accelerate Deep-Tech Innovation in the Green Economy

Simplicity at scale: The role of leadership in agile transformation

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Renault got design right in 2024

Nio Firefly brings Galaxy design to compact EVs

Google Cast and other Christmas goodies for Rivian