The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Augmented Reality: a marketing primer
“When you think of any aspect of life or work, augmented reality is completely going to change how we do it.” – Ori Inbar…
Programmatic buying: the answer for small players who can’t afford big media fees?
This is a bit of a refresher of an article I wrote around two years ago on real-time bidding (RTB). Admittedly that was centred…
5 ways to get ‘tech-dumb’ CMOs to sign onto your digital marketing solution
It’s easy enough selling ice to eskimoes; they actually know the benefits of ice and see it everday, but try selling a technology solution…
Is automation turning the proposal into a dying art?
In my line of work, we often explain how easy technology makes the process of creating great-looking, accurate and compliant proposals and RFP responses….
