The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Context is king in the next wave of digital marketing
I recently attended a discussion with some colleagues and key clients WPP STREAM Africa, around how to target digital marketing messages at an elite…
Give your audience choice, don’t use non-skippable YouTube ads
Imagine walking in a mall, browsing through the shops and suddenly an invisible barrier appears in front of you, forcing you to now spend…
Social media marketing: creativity is not enough
Technology has transformed social media marketing into a science. Now, sophisticated algorithms determine impact and success rates of campaigns. Scientifically, content and message can…
Digital marketing in 2015: it’s all about transparency and personalisation
Avi Dan of Forbes Magazine recently revealed what he predicted would be the top 10 future trends for 2015 in marketing. Two trends caught…
