The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Managing the customer lifecycle process: the case for consolidating CRM, ORM and social media
The question isn’t, ‘What do we want to know about people?’ it is ‘What do people want to tell about themselves?’ – Mark Zuckerberg…
3 ways to harness the power of content co-creation for your next campaign
People becoming content creators is nothing new. In the digital age, we encourage people to contribute through comments, blogs and sharing. We ask them…
Giant Microsoft Surface billboard shows Excel counting error
So you know Microsoft Excel? The spreadsheet software millions around the world use to set budgets, build cost estimates and loads of other things…
Ad exchanges and ad networks work best together: here’s why
Web publishers have myriad ways of profiting from users coming to their sites. Display, or banner, advertising has been around since particular web pages…
