Advertising and Media

5 top tips for avoiding awful digital copy

When I started copywriting 10 years ago, ‘long form’ meant up to 1 000 words. ‘Short form’ meant 200. Now ‘long form’ means 200;…

What do we really mean when we throw around the word ‘digital’?

I think it’s time we had a little chat. It’s been coming for a while now, but the time is right. You see, it’s…

Taxi app Uber’s strategy for gaining customers in Asia? Puppy deliveries

Smart car service Uber is spreading rapidly throughout Asia and around the world, and as it attempts to conquer new markets, it must ramp…

Is Business Insider really worth $100m?

It looks like Business Insider, the New York based news site is for sale as co-founder Henry Blodget does an extensive round of media…

Amazon pokes fun at Apple, Jony Ive in its new Kindle Fire HDX ad

Used to a nice soothing voice with a British accent telling you why the latest iDevice is oh so ‘magical’? You’ve probably been watching…

The latest target in Microsoft’s ‘Scroogled’ campaign? The Chromebook

Apparently not content with a series of bizarre ads and an even more bizarre clothing line, Microsoft has fired off the latest salvo in…

A much needed (Song)kick to online concert bookings

South Africans may have noticed the influx of international acts venturing tours to their fair shores. Until now, we have generally had a poor…

Google News: Four-billion monthly clicks, and counting [Q&A]

It’s not easy to run an online content business in an age where everyone is a publisher. Everyone is doing it and there’s never…

Landing Page Optimisation and its true place in web strategy

Like the landing lights at an airport; Landing Page Optimisation is there to ensure that your visitors know exactly what they need to do…

Six reasons why your email marketing campaign is failing

In the midst of the rise of social media and mobile marketing, email marketing still continues to rake-in an impressive ROI, but that doesn’t…

The other WikiLeaks: 8 whistleblowing sites you probably don’t know about

Last year a website called WikiLeaks and a man called Julian Assange made the world’s most powerful governments quiver in fear. No army or…

Turning users into customers

Social media sites have spent the better part of the last year drastically focusing on how their users can turn fellow users into customers….

Daily Maverick reveals ‘iPad-only’ daily newspaper

The proposed iMaverick iPad app. Looks very much like a magazine. For the past week, readers of South African upstart news and analysis site,…

The small screen that killed the traditional advertising model

Vodacom mobile media executive, Jason Probert, believes that traditional advertising is in “steep decline”. He cites a key event in 2009 where internet advertising…

The power of mobile

If anyone needed to be reminded about the power of mobile as a medium, we were given a wake-up call by US-based digital marketing…

How to make the most of your email design

Good old Murphy’s Law dictates that no matter how much time, energy and testing you put into creating that stunning email campaign, it will…

Media piracy: You’re not as anonymous as you might think

Enforcing statutory penalties on intellectual property infringements in the media industry is moving up a notch. In the US, a federal judge recently agreed…

Is your SEO company ethically sound or one big, fat conflict of interest?

SEO companies and Conflicts of Interest are too often a carefully guarded secret from clients. Are they illogical, irrational, or just plain unethical? In…

Maziv’s Fibre Push Brings Rural South Africa Closer to True High-Speed Internet

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel