Advertising and Media

8 campaigns that look set to win big at Bookmarks 2013

A couple of days away from the sixth edition of The Bookmarks Awards I’ve attempted the impossible and taken a stab, as no one…

A brief journey into the amazing world of audience measurement

I know, audience measurement — riveting stuff. Other terms to send a bolt of excitement through your veins include “market research”, “analytics” and “audience…

3 ways to harness the power of content co-creation for your next campaign

People becoming content creators is nothing new. In the digital age, we encourage people to contribute through comments, blogs and sharing. We ask them…

Giant Microsoft Surface billboard shows Excel counting error

So you know Microsoft Excel? The spreadsheet software millions around the world use to set budgets, build cost estimates and loads of other things…

Ad exchanges and ad networks work best together: here’s why

Web publishers have myriad ways of profiting from users coming to their sites. Display, or banner, advertising has been around since particular web pages…

Starting a website? Tips on going niche, working smart and growing fast [WCCT]

If you’re looking for examples of niche, it’s difficult to imagine a slimmer area of focus than one page websites. But it’s an interest…

Tips on adjusting to Google’s Panda algorithm change

Google scared a lot of web masters when it unleashed the Panda, an update that made a massive impact on the web. A full…

Engadget will never be quite the same again

When I was about 18-years-old, I thought the Smashing Pumpkins was the best band in the whole world. Prompted by their breakup, I remember…

Our lives are digital curation tools

As our lives become increasingly digital curation tools can provide a good way to document our activities, capturing a snapshot of key events and…

Are you already a curator?

Curation is a hot topic in regard to the internet but curation is nothing new — most of us do it without even thinking…

Viral marketing with the creator of ‘The Oatmeal’ (SXSW2011)

Meeting Matthew Inman, you’d never guess that this shy, slightly built 27-year-old is the caustic genius behind The Oatmeal, one of the web’s most…

For developing nations, online music remains out of reach

It’s no secret that the global established music industry is in a tumultuous period. 2010 saw album sales dropping another 12% in the USA,…

Drowning out internet noise through human filters

You may have a friend or two who you can always trust to tell you, with impeccable taste, which new films, albums, gadgets or…

10 ways to promote better conversation on your site

Every site wants it but conversation can be costly. “We want to give our audience a platform but have you seen what they are…

Curation: A proxy for ‘social media’?

Curation is a hot topic and it’s a topic that is being enthusiastically adopted by many in social media — so much so that…

‘Jennifer Aniston sex tape’ pokes fun at internet memes

In a smooth and elegant new advertising campaign for Smart Water, Hollywood celebrity Jennifer Aniston touches on all the popular memes of the day…

Churnalism: Journalism from press releases

Journalists love to write original stories but there is also a lot of re-write work that has to be done: quick shorts, events, announcements,…

It’s time for publishers to engage, the Facebook way

I hear similar sentences from bloggers and publishers all the time – “that was a great story but no-one saw it” or “you’ll a…

Why journalists could (and should) become professional explainers

Information is cheap. It has to be, if a fourteen year old with no security clearance can learn state secrets with a regular dial-up…

What developments can you expect from email marketing in 2011?

2010 has come and gone and arguably the biggest industry prediction that came to pass was the rise (and rise) of social media and…

Five steps to looking good online

“The first ten Google results on a search of your name are now your resume,” says author and reputation.com CEO, Michael Fertik. If online…

Maziv’s Fibre Push Brings Rural South Africa Closer to True High-Speed Internet

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel