Artificial Intelligence is no longer a distant promise or a Silicon Valley experiment. It’s embedded in the now. South Africans are already using generative…
A brief journey into the amazing world of audience measurement
I know, audience measurement — riveting stuff. Other terms to send a bolt of excitement through your veins include “market research”, “analytics” and “audience…
Ad exchanges and ad networks work best together: here’s why
Web publishers have myriad ways of profiting from users coming to their sites. Display, or banner, advertising has been around since particular web pages…
Starting a website? Tips on going niche, working smart and growing fast [WCCT]
If you’re looking for examples of niche, it’s difficult to imagine a slimmer area of focus than one page websites. But it’s an interest…
Shazam for TV arrives in SA with J&B campaign up first
If you spend a reasonable amount of time on app stores, you’ve probably at least heard of Shazam. Maybe you’ve even used its smartphone…
