Advertising and Media

Buzzfeed, Summ.ly and Twitter on the future of media [Wired 2013]

The third annual Wired Conference kicked off today with a rousing session about, perhaps not so ironically considering Wired’s heritage, the future of media….

3 top tips for rethinking your PR strategy in the digital era

Traditionally, marketers and PR professionals were able to plan strategies that ran for 12 months based on a set calendar of events for a…

Paywalls, aggregation and the ‘third metric’: Memeburn interviews Arianna Huffington

If you know anything about online publishing, chances are you know about The Huffington Post. The online news aggregator and blog, after all, overtook…

Change, loudness and incomplete strategies: how to survive (and thrive) in a digital agency

A digital agency is a dynamic, fast-paced and frequently exhausting environment. Here, slick suits work alongside casual creatives — all meeting under one roof…

Giving it away for free: advertising, content and the paywall debate [T4A]

Mail & Guardian editor-in-chief Chris Roper is standing in front of a graph predicting newspaper circulation figures — and it’s not good. You may…

The best and worst Superbowl commercials of 2011

For those of you not residing in North America, Superbowl Sunday only registers as a vague blip on the media landscape. But for Americans…

With The Daily, News Corp and Apple try to shake up the news business model

Rupert Murdoch is the biggest man in media. Apple is one of the hottest companies in tech. The two have teamed up to make…

Is SEO really killing Google?

A Memeburn article on SEO and Google search results a few months back got a lot of heat going in the comments section. Most…

Online anonymity – what’s the big deal?

Online anonymity is an issue fraught with emotion. It often inspires passionate arguments from both sides and opens windows into the deeper and darker…

WikiLeaks the movie: Sex, lies and government

The world’s most dangerous man is about to have his life exposed in a cinematic fashion. The saga of Wikileaks and Julian Assange, the…

5 tips on the delicate art of sponsored tweeting

“Tweet trouble as top celebs face crackdown” squawked the headline in a major newspaper’s media and marketing section. I wondered if Lady Gaga was…

Q & A: Vanessa Raphaely on blogging, fashion and 21st century media

Vanessa Raphaely, aka Hurricane Vanessa, is a force of nature in the local fashion and publishing worlds. Firing off humorous anecdotes, intelligent opinions and…

Financial Times launches ‘Tilt’, emerging-markets focused site

The Financial Times has launched a subscription based site that deals only with emerging markets called “FT Tilt“. The site describes itself as “a…

Mandela ‘death’ hoax exposes weakness of Twitter as news platform

The retweet didn’t kill the newsman, after all. As it turns out, the growth of Twitter simply reiterates the essential role of journalists in…

The banner is not dead, it’s just diluted

Not a day goes by without someone proclaiming the death of the banner ad. The banner ad is far from dead, and we’re not…

Wikileaks founder speaks out against Chinese internet censorship

WikiLeaks founder Julian Assange is on the offensive again, blasting China as the “technological enemy” of his whistleblower website due to its aggressive internet…

6 quick ways to evaluate the strength of your email campaign

There are a number of metrics available for you to use in order to critically evaluate the effectiveness of your email campaign. To some…

How public relations is adapting to the social media environment

The past decade has seen huge changes in the media industry but for many companies, this past year was when they sat up and…

Liqui-Fruit ‘viral’ video stunt: Winners announced

It’s been more than two months since South Africans spotted their first “icebergs” dotted around different parts of the country. The stunt turned out…

Broadband Africa Forum 2024

South Africa’s Deskless Workers: A Workforce Under Strain

How AI is Rewriting Urban Planning in Developing Regions

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China