Advertising and Media

Trendwatching’s Henry Mason on pretail and why marketing should be simple

I first met Henry Mason after he had (for all the wrong reasons) a very tough act to follow. It was late in the…

VW Amarok Facebook app gives fans the chance to meet Slash, Kings of Chaos

This is one of the better Facebook competition apps we’ve seen in a while. It comes from Volkswagen South Africa and it offers people…

A ransom note, a prince and Magnum’s Pleasure Hunt 3

Every year it’s the same thing: I say I am not going to let myself get caught up in Magnum’s elaborate web-infused campaign racing…

6 serious strategies for ensuring mobile marketing doesn’t leave you behind

We’ve all seen this happening over the last few years. People sitting at their favorite coffee shop on their laptop working, people on airplanes…

Real-time bidding: changing the way digital video ads are served

We are all familiar with the advert that pops up on YouTube while we are salivating over the latest viral video. The ad is…

Effective content marketing: writing for the success of your business

If you vaguely pay attention to what is going on in the world of digital marketing, you should have heard of the term content…

Moneyweb relaunch

One of my favourite websites, Moneyweb, has relaunched, featuring a wide-format design. Their site used to be run by iafrica.com, who lost the contract…

SA's online newspapers set to grow

Francois Nel from the For the Media blog pointed me towards his blog recently (pretty good, I must say). This post in particular caught…

Online media is the new black

I’ve been at Mail & Guardian for a long time now, five years and counting, flying the online flag. Am blogging from our 2007…

Where are the great online magazines? Where?

Magazines have not enjoyed the same high profile, runaway success of their newspaper counterparts in the online world. Magazines aren’t big online. Websites of print magazines have had a rather low profile in more than 10 years of internet in this country. Compare this to the high-profile online news brands that rake in big numbers and you will see what I mean. It’s no secret that the news brands dominate the top half of the local online readership rankings, whereas very few magazines even make the top 50 sites….

Bloggers can now enter major journalism award

Just noticed that the Telkom ICT Journalist of the year award now has a “Citizen Journalist” category, accepting entries from blogs or personal websites….

Online ‘permanence’

Imagine a world where you could actively sell advertising on archived content. Well, it’s here. Content on a website should never die. Never, ever. To delete content on a website is a waste. Online articles and their links should be permanent. In the world of the dead tree, articles have limited lifespans. You read your paper, then it’s used to wrap fish and chips, is thrown in the rubbish bin, or lives a lonely life of obscurity in some dusty library archive….

It’s about branding, stupid

Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?

Battle of the business sites

Websites that report on financial news and information were always going to crack it online. The web is the perfect medium for delivering up-to-the-minute financial news and data. Moreover, the LSM of the average business news reader matches that of the online reader: Both are high. The five biggest consumer-focused business sites, reporting on general financial news in South Africa, are engaged in a tussle to capture a bigger share of this lucrative reader and advertising market….

TCL South Africa Unveils 2025 Mini LED TV Range with Wide Viewing Angles

RIP Skype Microsoft Pulls the Plug on a Digital Pioneer

SITA pushes back as Home Affairs eyes IT exit

EmpowaEntrepreneurs 2025 Targets Africa’s High-Growth Founders and Investors

French No-Code Pioneer Tinkso Secures Strategic Investment from SA Entrepreneur Henk Pretorius

IBM Think 2025: Enterprise Gen AI Moves Beyond the Hype

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Slate Truck is an outrageously sensible pickup

Red Bull wings for Lucid – not Tesla

Gravity is a true driver’s EV SUV

Advertising and Media

Trendwatching’s Henry Mason on pretail and why marketing should be simple

VW Amarok Facebook app gives fans the chance to meet Slash, Kings of Chaos

A ransom note, a prince and Magnum’s Pleasure Hunt 3

6 serious strategies for ensuring mobile marketing doesn’t leave you behind

Real-time bidding: changing the way digital video ads are served

Effective content marketing: writing for the success of your business

Moneyweb relaunch

SA's online newspapers set to grow

Online media is the new black

Where are the great online magazines? Where?

Bloggers can now enter major journalism award

It’s about branding, stupid

Battle of the business sites

Sunday Times revamps website

The Google plan: sell advertising everywhere

We Media

Online media – growing pains

Bloggers show online publishers how to use the net

Online is no ‘threat’

The future of online advertising

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