A New Chapter for OPPO in South Africa OPPO South Africa has appointed Jace Chen as its new Chief Executive Officer, signalling a shift…
The art and science of experiential marketing
People are pretty fickle. Don’t try and deny it; we are. It’s a fact that marketers and advertising execs the world over have been…
A ransom note, a prince and Magnum’s Pleasure Hunt 3
Every year it’s the same thing: I say I am not going to let myself get caught up in Magnum’s elaborate web-infused campaign racing…
Lessons in approaching the B2B market using social media
Social is inherently not made for business at all. The business to consumer, or brands interacting with consumers on social in general, is a…
6 serious strategies for ensuring mobile marketing doesn’t leave you behind
We’ve all seen this happening over the last few years. People sitting at their favorite coffee shop on their laptop working, people on airplanes…
