Advertising and Media

Understanding customer-centric content marketing for better email engagement

Article by Candice Lee Reeves, Senior Digital Copywriter Email marketing is something most businesses are doing but few get right. Often, this causes frustration…

Brand confirms it was behind viral #ILoveEatingRussians trend

A South African brand has confirmed that it was behind the viral #ILoveEatingRussians hashtag that trended on Twitter in the first week of August….

Story agency Bird aims to shift media narratives about Africa

Non-profit organisation Africa No Filter (ANF) has launched Bird, a mobile-focused agency aimed at shifting media narratives around Africa. Designed for mobile audiences, Bird…

Facebook launches newsletter platform Bulletin

Facebook has launched a standalone newsletter service called Bulletin that lets writers send free or paid content out to subscribers. The social media giant…

YouTube bans political, alcohol ads from masthead

YouTube has banned ads about gambling, alcohol, politics, and prescription drugs from its masthead, the website’s most prominent advertisement slot. Axios reported the ban…

How to compete in the ‘Trust & Attention Economy’ with a budget-friendly data and automation strategy

Leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources. By JD Engelbrecht, MD: Everlytic As businesses and…

Wikipedia celebrates 20th birthday

Wikipedia celebrates its 20th birthday in January, another milestone for the world’s largest free online encyclopedia. The Wikimedia Foundation announced that the encyclopedia officially…

15+ SA journalists you should follow on Twitter [Digital All Stars]

Digital All Stars is a series of articles which aims to celebrate the best of South African digital. The articles, which will appear on…

15 classic Star Wars GIFs to use this #MayTheFourth

We know the pressure you’re under today. While mashing away at your keyboard trying to get those reports and submissions prepared, you’re also trying…

SoundCloud now features Spotify-like personal, curated playlists

SoundCloud has long been known as a portal for recording artists to upload their tracks, and listeners to indulge in them gratis. But it’s…

Facebook knows when teens are vulnerable, then targets them with ads

“Don’t be evil” is a common phrase uttered by Google executives, but we can’t help but think Facebook should perhaps adopt it too. A…

Wikipedia’s new crowdfunded newspaper ‘can fix news’

Today, Wikipedia founder Jimmy Wales launched Wikitribune — an online crowdfunded newspaper looking to combat “fake news.” According to Wales, media’s move to the internet broke…

Cracked: could this comedy site’s model prevent another ‘Shelley Garland’?

I’ve been reluctant to add my voice to the hailstorm of opinions surrounding the ongoing Huffington Post South Africa ‘Shelley Garland’ saga (you can…

Google doesn’t want you using adblockers, so its building its own

Google’s wildly popular Chrome browser could soon feature its own adblocker, according to sources quoted by the WSJ. “People familiar with the company’s plans”…

[Updated] Here’s what went down at the Huffington Post SA this weekend

Update, 20 April: The Huffington Post has revealed Marius Roodt, a white man from Johannesburg, as the man behind the blog. Roodt says he was concerned…

Burger King’s ‘Connected Whopper’ ad is genius, but Google doesn’t agree

Burger King just couldn’t let Pepsi and United steal all the attention this week, could it? The fast food chain published an advertisement this…

Why PewDiePie doesn’t care about free speech [Opinion]

Felix Kjellberg, better known as PewDiePie, has made it his mission to fight The Wall Street Journal (WSJ). The Swedish YouTuber is consistently posting…

This website live streams animal shelters, helps you donate too

When you’re caught up in your daily life, it can be hard to find time to give back to your community. Things like grocery…

Kendall Jenner’s Pepsi ad has gone viral for all the wrong reasons

Update, 6 April, 10.00am: Pepsi has since issued an apology and removed the advert from circulation. pic.twitter.com/I21nQl68cY — Pepsi™ (@pepsi) April 5, 2017 Many believed…

Marvel’s The Defenders’ clever trailer is a video marketing treasure hunt

Netflix seems to be loving clue-riddled trailers, and no one is complaining. In the latest teaser for the upcoming Marvel’s The Defenders series, viewers are…

Periscope live streams will now feature YouTube-like ads

After news broke this week that Twitter is mulling a possible paid tier of TweetDeck, the company this week announced a new advertising format…

Facebook’s new feature will turn it into a digital shopping mall

In its never-ending quest to connect the world and make loads of cash doing it, Facebook has today announced a new shopping advertising format…

Artificial intelligence: how is AI changing marketing?

2017 is set to be the year of artificial intelligence (AI). With companies such as Amazon Web Services offering AI on tap — including…

Celebrating Innovation: Redmi Note 14 Post-Launch Event in South Africa

How iGaming is becoming more accessible in South Africa

HP Ditches the 15-Minute Wait: Is This the End of Customer Service Hell?

GITEX Africa: Shaping the Future of Tech and Positioning Africa as a Global Powerhous

Gozem Secures $30M Series B to Fuel Super App Expansion Across Francophone Africa

Koop’s AI Housekeeper: Could This Be the Solution to SA’s Startup Compliance Headache?

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Lucid CEO becomes strategic advisor

Golf 8.5 update with lots of Life

Tariffs trump US new car affordability needs