Advertising and Media

How AI will put the ‘kapow’ back into marketing

It seems like everyone is talking about artificial intelligence (AI) being a game changer, but how many marketers really understand how AI is changing…

Facebook bans cryptocurrency ads

Facebook has said it will ban ads related to financial products and services like cryptocurrency, binary options and initial coin offerings. The move is a bid…

Business Insider South Africa set to launch February 2018

South Africa will soon get its own edition of Business Insider, thanks to a partnership between the latter and Media24. Launched in 2007, Business…

Drive retention with a post-purchase ecommerce marketing strategy

Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing…

Fake news catches Helen Zille, Cyril Ramaphosa off guard

During the 2016 US presidential election, “fake news” was a hot topic. Articles about Hillary Clinton declaring Sharia law permeated the web, as did…

How to build genuine trust with lead nurturing

In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays…

Google Maps ups ad game to help businesses capture mobile users

Google is about to get a lot more evil especially if you hold an absolute hatred for advertisements. Google Maps is getting a slew…

6 powerful collaboration tools for digital agencies

Digital agencies can be called as a conglomeration of many stakeholders such as in-house employees, freelancers, agency partners, clients, and of course the audience!…

32 of the most influential women in SA digital marketing [Digital All Stars]

Digital All Stars is a series of 24 articles which aims to celebrate the best of South African digital. The articles, which will appear…

Creating brand value through your company’s user experience

Technology offers an array of unending solutions, convenience and innovations that will thrill just about anyone. This progress has resulted in consumers who seek…

Need proof that content marketing is the future? Here it is

There is currently a heated debate going on between business owners across the globe: SEO vs. content marketing – which will do more for…

Programmatic buying and what it means for advertisers

Programmatic buying is often described as ‘the future of display advertising’, but with the inevitable expansion of the digital media landscape, specifically display ads,…

Mortimer Harvey buys direct marketing agency Action Ambro’s

Mortimer Harvey, the 24-year-old advertising and communications agency, on Thursday announced that it has acquired direct marketing outfit Action Ambro’s. The Johannesburg-based Action Ambro’s…

Hitting the Bull’s-Eye: 3 brand lessons from Target

Companies are living organisms that need to keep moving to survive. Without a concerted focus on developing their organizations, owners can drown in the…

7 colours that have a psychological impact on sales and conversions

It’s no mystery that color has an impact on how we perceive things. Just think back to your favorite color growing up. You didn’t,…

Use a magnetic content marketing strategy to generate leads

A great magnetic content marketing strategy can generate a steady stream of leads, sales and can make your overall digital marketing campaign a success….

B2B marketing: time to catch a wake-up

Scratch a bit on the surface of the current South African Business to Business (B2B) marketing landscape and it is easy to believe that…

4 marketing lessons established brands should learn from digital native companies

Digital native companies are setting customer expectations high in just about every industry and challenging established brands’ business models – a prospect that keeps…

A discussion on plagiarism: maintaining the integrity of your agency

In light of the recent ‘lack of sourcing’ scandal that took place within the prestigious offices of The Daily News in New York, a…

4 signs of a great PPC agency

Advertising on a pay-per-click (PPC) platform search engines such as Google seems like a no-brainer considering the revenue returns. Google reports that businesses make…

Media24 changes ad policies to kill agency commission

Correction: This article originally stated that The SpaceStation is a media buying agency. It has been amended to reflect the fact that it is…

Make the most of your surveys with these 3 strategies

The marketing community’s obsession with finding the right audience has only intensified in the digital age. With so many ways to track consumer behavior…

Tapping Into Africa’s 230-Million AI Jobs Opportunity

Netflix’s New South African Series Exposes the Dark Side of Fame

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel