Advertising and Media

Uber’s wildly odd ad will resonate with Capetonians stuck in traffic daily

Uber’s first advertisement highlighting the plight of commuters in southeast Asia may just trigger a nerve for those stuck in traffic in Cape Town…

Facebook evens the playing field by discontinuing ‘dark posts’

At the end of October, Facebook broke the news that it planned to introduce a new advertising feature that would lead to any paid…

Keywords have fallen from grace, but they’re nowhere near dead

The tattered rags hanging off the broken frame. The nervous sidle into the corner of the eye. The virtual arms reaching out for a…

Instagram ‘advertises’ itself on Facebook with rape threats

Instagram has come under fire for advertising itself on parent company Facebook’s platform with a screenshot of an email that read “I will rape…

These companies won big at the 2017 PriceCheck Awards

The 2017 PriceCheck Tech and eCommerce Awards took place last night at gala dinner hosted at Cape Town’s Westin Hotel. The PriceCheck Awards, now…

Ted Cruz inadvertently helps Twitter porn account to 19000 more followers

Texas Senator Ted Cruz might’ve been the joke of Twitter yesterday when his account liked a pornographic video, but he has been a boon…

7 colours that have a psychological impact on sales and conversions

It’s no mystery that color has an impact on how we perceive things. Just think back to your favorite color growing up. You didn’t,…

Use a magnetic content marketing strategy to generate leads

A great magnetic content marketing strategy can generate a steady stream of leads, sales and can make your overall digital marketing campaign a success….

B2B marketing: time to catch a wake-up

Scratch a bit on the surface of the current South African Business to Business (B2B) marketing landscape and it is easy to believe that…

4 marketing lessons established brands should learn from digital native companies

Digital native companies are setting customer expectations high in just about every industry and challenging established brands’ business models – a prospect that keeps…

A discussion on plagiarism: maintaining the integrity of your agency

In light of the recent ‘lack of sourcing’ scandal that took place within the prestigious offices of The Daily News in New York, a…

4 signs of a great PPC agency

Advertising on a pay-per-click (PPC) platform search engines such as Google seems like a no-brainer considering the revenue returns. Google reports that businesses make…

Media24 changes ad policies to kill agency commission

Correction: This article originally stated that The SpaceStation is a media buying agency. It has been amended to reflect the fact that it is…

Make the most of your surveys with these 3 strategies

The marketing community’s obsession with finding the right audience has only intensified in the digital age. With so many ways to track consumer behavior…

Follow this approach to attract new prospects

attract verb – cause to come to a place or participate in a venture by offering something of interest or advantage.”a campaign to attract…

Lionsgate adds 100 movies to Steam, not really for South Africa

Things are heating up in the video on demand space, so much so that it’s spilling over into gaming. Entertainment company Lionsgate has added…

Marketing automation – spring cleaning for your content

No one likes clutter; it makes finding the important stuff that much more difficult. But based on the plethora of articles titled “10 tips…

Why you should have a plan to generate leads with magnetic content

Good leads and sales begin with great content. Even though you might have heard this a thousand times before, content is still king online…

Once upon a time… business leaders thought stories were for entertainment only

We’ve all grown up with stories –we’re told fairy tales when we’re very little, then the stories continue through school – and especially when…

#IAmMuslim: powerful social campaign aims a blow at Islamaphobia

Every week seems to bring with it new incidences of Islamaphobia. Spurred by a growing migrant crisis and the recent terror attacks in Europe,…

SA publishers join up to create digital co-operative

Like it or not, programmatic advertising is going to play an increasingly large role in the digital publishing landscape. South Africa is not immune…

7 seriously innovative ways brands are using VR

Aside from games and movies, what else is possible with virtual reality? Well, there are actually quite a few innovative and mind-blowing ways we’re seeing VR…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China