Advertising and Media

Burn Media, Chargeads introduce programmatic journalism to South Africa

Burn Media is excited to be the first South African premium publisher to utilise the ‘Newsroom’. The Burn Network delivers programmatic journalism in proud…

5 buzzing trends that will shape your SEO in 2016 (and beyond)

Google algorithms are always changing. In fact, the number of updates currently stands at about 500 a year! It’s easy to understand why “evolve…

TV is dead…at least as we know it

Digital has changed everything. Complex algorithms have, whether consumers are aware of it or not, changed the way we consume and engage with content….

Tips for creating great content on a tight budget

Search ‘how to create content that gets results’ (or something along those lines) and you’ll be presented with an unending stream of blogs and…

Breaking News: Mark1 Media acquires Primedia Online’s Dash Of Lime & 365 Digital

It’s a big Friday in the digital media space, thanks to some breaking news. Primedia Online has announced that two of its businesses, 365…

Here’s why mobile marketing in South Africa is a must

South Africans are cell phone obsessed. This addict-like behaviour is highly annoying for family and friends but it’s excellent news if you’re in business….

Hard earned lessons from Twitter on branded domain extensions

Even forward-thinking companies like Twitter manage to miss a golden opportunity from time to time. For example, when ICANN (the nonprofit that manages the…

ShowMax: the good, the bad and the Naspers conundrum

Naspers’ video on demand (VoD) service ShowMax launched late yesterday. It comes with a reasonably large library (including plenty of classic South African series…

5 digital marketing lessons you can learn from trade shows

Marketing professionals know the blood, sweat, tears, and money that go into finding new leads or making conversions. But it might come as a…

POPI: there are actually massive positives for digital marketing

With the immanent implementation of the Protection of Personal Information Act, marketing companies have the opportunity to affirm their customers that the systems they…

ShowMax: 7 things you should know about Naspers’ new VoD service

Naspers today officially launched its ShowMax video on demand (VoD) offering. The Johannesburg launch followed more than a week of media reports around the…

It’s official: Naspers launches video streaming service ShowMax

Naspers today officially announced the launch of ShowMax, its Netflix-style online streaming service. At an event in Johannesburg, the emerging markets internet and media…

8 things you need to know about lead generation for software businesses

Your marketing team’s job is to generate leads. Indeed, lead generation takes a primary role in your business’s marketing division. Today’s lead generation tactics…

Flash, with substance: how Apple mastered the art of the product launch

Barring another “Star Wars” movie or an eighth “Harry Potter” book, nothing in the world could command as much excitement as Steve Jobs stepping…

Apple releases Apple Music ads to promote the ‘Discover’ feature

Apple has released three new adverts aimed at highlighting Apple Music’s discover feature. In the advert, the voice-over says that the discover feature brings…

Loeries 2015: All the digital and interactive winners

While digital may be playing an increasingly important part at The Loeries, South Africa’s premiere awards showcase, the big awards are still going to…

Code for Africa gets $4.7m boost from Bill and Melinda Gates foundation

Data journalism and civic technology organisation Code for Africa has received a US$4.7-million investment from the Bill and Melinda Gates foundation. According to a…

New approaches to media planning required to keep pace with a multitasking customer

It’s near-impossible to capture the undivided attention of today’s consumers, who routinely multitask across a number of devices, media and channels during the course…

Naspers reportedly working on Netflix competitor

It’s no secret that many connected South Africans have forgone traditional TV for Netflix, despite the fact that the on-demand video service doesn’t officially…

Loeries 2015: Durban flavour, digital ascending

From as far back as the wall-to-wall carpet days in Sun City, each host location for the Loeries has brought its own flavour to…

Here’s how to get quality backlinks… and not piss off Google

Backlinks were the original ranking factor that Google’s PageRank algorithm considered when ranking websites in order of their popularity and importance for a user’s…

Can your target market reach you online?

Most often, small businesses assume that organic search engine traffic with an excellent SEO campaign is all that is required to get the best…

How eSIM and Dual SIM Can Save You Money in South Africa

Tapping Into Africa’s 230-Million AI Jobs Opportunity

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel