Advertising and Media

First page search rankings are no guarantee of success: here’s why

In the not so distant past, your SEO success was measured by whether or not you ranked on the first page of a Google…

Traditional agencies dominate 2015 Loeries rankings

The Loeries, South Africa’s most prominent advertising awards showcase, has announced its official rankings with the traditional big agency players continuing to dominate. Taking…

5 steps to ensuring better ROI from data

To remain relevant in a world where digital disruptors such as Amazon, Uber and AirBNB have built global businesses through data-driven technology and consumer…

Online destination marketing done right: take me to the Kasbah, by way of Google

When you think Morocco, think the movie Casablanca. Imagine Bogart, Ingrid Bergman and you and the wife having a whisky together down in Rick’s…

5 things you need to know about connecting with Millennials through content marketing

In terms of spending, millennials are breaking records left and right. This is why it’s so important to reach this generation with smart content…

The blurred line between content marketing and SEO

The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is…

Personalisation should always be the number one goal in all your digital marketing efforts

In a 2013 SAP-sponsored, Forrester thought leadership paper “Delivering New Levels Of Personalization In Consumer Engagement”, it was stated that: “Personalisation will enable firms…

Had a great year so far? Here’s how to stay ahead of the digital marketing game

If you’ve had a great year so far in terms of marketing online, well done! If your digital marketing campaign was successful the previous…

Beyond memes: BuzzFeed gets $50-million from Andresseen Horowitz

Venture capital firm Andresseen Horowitz has just announced a US$50-million investment in hugely popular media tech company BuzzFeed, tallying up its total valuation at…

I’m a Mac…and I’m a Surface? Microsoft’s new ad reignites an old debate

Cast your minds back a few years, to around 2006, and the start of Apple’s long-running “Get a Mac” campaign. The campaign, which starred…

Critics of Native Advertising miss the point: here is why

The hilarious TV satirist John Oliver took a break from lampooning geo-political issues of life-and-death importance on Sunday to instead take on a media…

What can brands do to curb the rise of the content zombie?

With The Walking Dead TV series being all the rage, the gruesome image of what’s known as ‘walkers’ (AKA zombies) tearing someone’s stomach open…

What does it take to make it in digital marketing?

Before I got into digital marketing I was an accountant. Yup, I was one of those little boring men in grey suits stuck behind…

Location-based marketing could still be mobile’s ultimate saviour

Once the cutting-edge tactic of the marketing world, mobile has come a long way from its early days of SMS marketing and incentivized downloads….

Native advertising’s latest critic? That would be John Oliver

If you’ve read any site that covers the media in the past couple of years, then you’ve probably seen a lot of debate around…

Got a whacking big scientific accessory? Then you can do great things with the iPhone 5S

Want to accurately measure the weather, or sculpt a diamond, or determine the pH level of some remote jungle river? If Apple is to…

Koos Bekker predicts print media will be dead within 20 years

Former Naspers CEO Koos Bekker predicts that print media will be extinct within the next 20 years. Speaking in a video interview at the…

Shifting to the next phase of CRM: marketing automation

Marketing professionals are forever being swamped with snazzy new buzzwords and trends that are poised to transform marketing practices. This is especially true when…

Greenpeace calls internet cats to help save tigers on International Tiger Day

What do you get when you combine Lil Bub, Hamilton the Hipster Cat, Nala and Venus the cat? That would be latest species-saving campaign…

Could AR be the shot in the arm print so desperately needs?

As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality…

5 things you really must do to make email marketing work for you

“Insanity: doing the same thing over and over again and expecting different results” ~ Albert Einstein If what Albert Einstein said is true, then…

In digital marketing? You need to understand your services and products

In today’s digital connected world where we communicate with our network and social circles through social media, mobile, and local technology, if you want…

iGaming FAQ: Answering the Most Common Questions for South African Players

AI’s $4.8 Trillion Explosion – Will Africa Get a Slice of the Pie?

10 Must-Know Photography Tips for New Camera Owners

AI in Recruitment: How Blue Pearl is Transforming Hiring for Modern Businesses

enza Secures $6.75M Seed Funding to Revolutionize African Payments

MGX’s $2 billion investment in Binance marks historic institutional backing

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Tires and tariffs

Also is Rivian’s e-bike and tiny EV future

Ranger 3.0 V6 Platinum double cab review