Advertising and Media

5 things you need to know about connecting with Millennials through content marketing

In terms of spending, millennials are breaking records left and right. This is why it’s so important to reach this generation with smart content…

The blurred line between content marketing and SEO

The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is…

Bucks or balls? Why SA’s ad industry needs to figure out what it really wants

FNB and the Bureau for Economic Research (BER) revealed this week in their Consumer Confidence Index (CCI) that sentiment in the market is almost…

Content marketing does not equate to content marketing success

Every digital marketer is jumping on the content marketing band wagon, and with a huge collection of historical data available to us. It’s no…

Reddit officially lifts the curtain on publication site Upvoted

Reddit is officially as big as Brazil. In terms of population size at least the link-sharing platform now boasts a massive 202 million monthly…

5 irrational justifications for traditional media advertising that digital media chews up and spits out

Digital media is anything in the online world that provides an opportunity to reach an audience with a message or to prompt an action…

Critics of Native Advertising miss the point: here is why

The hilarious TV satirist John Oliver took a break from lampooning geo-political issues of life-and-death importance on Sunday to instead take on a media…

What can brands do to curb the rise of the content zombie?

With The Walking Dead TV series being all the rage, the gruesome image of what’s known as ‘walkers’ (AKA zombies) tearing someone’s stomach open…

What does it take to make it in digital marketing?

Before I got into digital marketing I was an accountant. Yup, I was one of those little boring men in grey suits stuck behind…

Location-based marketing could still be mobile’s ultimate saviour

Once the cutting-edge tactic of the marketing world, mobile has come a long way from its early days of SMS marketing and incentivized downloads….

Native advertising’s latest critic? That would be John Oliver

If you’ve read any site that covers the media in the past couple of years, then you’ve probably seen a lot of debate around…

Got a whacking big scientific accessory? Then you can do great things with the iPhone 5S

Want to accurately measure the weather, or sculpt a diamond, or determine the pH level of some remote jungle river? If Apple is to…

Koos Bekker predicts print media will be dead within 20 years

Former Naspers CEO Koos Bekker predicts that print media will be extinct within the next 20 years. Speaking in a video interview at the…

Shifting to the next phase of CRM: marketing automation

Marketing professionals are forever being swamped with snazzy new buzzwords and trends that are poised to transform marketing practices. This is especially true when…

Greenpeace calls internet cats to help save tigers on International Tiger Day

What do you get when you combine Lil Bub, Hamilton the Hipster Cat, Nala and Venus the cat? That would be latest species-saving campaign…

Could AR be the shot in the arm print so desperately needs?

As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality…

5 things you really must do to make email marketing work for you

“Insanity: doing the same thing over and over again and expecting different results” ~ Albert Einstein If what Albert Einstein said is true, then…

In digital marketing? You need to understand your services and products

In today’s digital connected world where we communicate with our network and social circles through social media, mobile, and local technology, if you want…

Microsoft’s Cortana whips Apple’s Siri in this new Windows Phone ad

Microsoft’s not shy when it comes to tackling its competition head-on — from openly pitting its Surface Pro 3 against the Macbook Air to…

A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a never-ending stream of information from hundreds of companies every day, how do you stand…

You’ll never guess what this bathroom company got its taps to do

Cobra is best known for making bathroom fittings, something most of us don’t spend too much time thinking about, especially in public restrooms. In…

From intro to wedding: 5 B2B online marketing steps that’ll help you initiate offline engagement

In my article titled “What you should be doing online to attract new business opportunities“, one of the points I raise relates to building…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China