Advertising and Media

Why creating Google Analytics alerts is a very smart idea

With digital marketing and growth hacking, measuring what you are doing is an absolute must. If you are starting with digital marketing or have…

What effect could wearables have on email marketing?

While marketing departments are still heavily engrossed in formulating strategies for conquering mobile users, another hyped-up and disruptive technology is here to make their…

Next-level personalisation for super-effective email campaigns

Personalisation. Everybody knows they should be doing it, but no-one is. That’s not an exaggeration: 94% of companies say personalisation is vital to current…

5 ways Africa is leading the way in the digital transformation of BBC News

Digital innovation, falling mobile data prices and the proliferation of connected devices across the world mean that we are witnessing the most radical transformation…

The Internet of customers is just getting started

Over the past 15 years, marketers have seen new channels proliferate, customer behaviour change, and old practices become redundant at a dizzying speed –…

What impact could ad-blocking have for SA’s online publishers?

Apple has included a tool in its latest mobile operating system, iOS9,that will block adverts on iPhones and iPads as a default in its…

5 things you need to know about using comments to build up your blog following

Just about every company or business has a blog, we don’t need to go into detail on why this is important, but we all…

Samsung’s latest ad mocks the iPhone you don’t have

Samsung has never been afraid to mock the iPhone in its ads, not in the US at any rate. Until now though, it’s mostly…

Watch Neil Patrick Harris try sell Heineken Light without drinking it

You’d think that one of the best things about being a spokesperson for a product is that you get to enjoy that product, especially…

What do we really mean when we talk about SEO today?

It may seem like a really simple answer. SEO is the process of optimising or improving a website to increase organic visibility. And to…

Let’s get one thing straight, branding is not design

To be successful, brands have to be trusted. Designs are simply the vehicle brands use to build that trust. For example, I don’t trust…

Got a ‘boring’ brand? Here’s how to make your content marketing exciting

The Red Bull Stratos jump was pretty exciting. A man falling from space makes for compelling viewing. Smirnoff invested in technology that enabled a…

Feed a Child responds after controversial ad causes social media uproar

“The average domestic dog eats better than millions of children.” It was a statement hoping to urge the public into helping to to feed…

Is Greenpeace taking on Shell with LEGO?

“Everything is awesome, everything is cool when you are part of a team,” so says the now famous song ingrained in our brains by…

4 content marketing mistakes you absolutely have to avoid making

A detailed content marketing strategy can be defined in plain English as the planning, writing, delivering, and measurement of informational content online. A good…

Marketing in Africa? SMS is definitely not worth writing off

The relatively low penetration of smartphones in Africa, paired with high data costs, means that the humble SMS remains the best way for organisations…

5 small steps to big data marketing success

The phrase ‘big data’ has not always been associated with the largely qualitative field of marketing, but that’s exactly what’s bringing success to so…

10 commandments that will transform your email marketing efforts forever

To win at any game, you need to first learn its rules inside out and then practice, practice, practice till you become an expert…

Is Mweb’s tweeting couch a sign we’ve reached peak smart objects?

There was a time, not so very long ago, when we thought that the Internet of Things and smart objects would revolutionise the way…

Want to start a digital magazine? Here are 9 of the best publishing options

So you did it — you wandered into the Newsstand section and fell face-first into the glorious world of digital magazines. Oh, how beautiful!…

5 very important things you should be doing online to attract new business opportunities

Getting B2B online marketing right is an art and a science, a combination of multiple factors which involve people, process and technology. The analogy…

Be clear, be consistent: how to get personal branding right

In today’s hectic digital lifestyle, everyone has a personal brand that defines who we are, what we do professionally, our personal lives, and the…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China