The App That Rules Them All If the internet disappeared tomorrow, South Africans would still have WhatsApp. It has become the country’s everything app,…
The blurred line between content marketing and SEO
The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is…
5 irrational justifications for traditional media advertising that digital media chews up and spits out
Digital media is anything in the online world that provides an opportunity to reach an audience with a message or to prompt an action…
Measuring the ROI of your social media campaign
One question many people ask when they are busy with a social media marketing strategy is “What’s the ROI that I will be getting…
Could the billboard benefit from the rise in ad-blocking tech?
As media consumption has become more technologically diverse, so techniques for ad avoidance have become more technologically sophisticated. While for many of us, ad…
