SEO has entered a new era in 2026. AI tools are more powerful, users expect instant results and Google continues tightening its criteria for…
4 reasons people hate your website’s content
All businesses trying to make a buck online quickly learn that content is king. The content you put on your website or share through…
From Aristotle to AI: the evolution of storytelling [Digital Edge]
Stories are the organising principle of reality. That’s as true today as it was at the dawn of human consciousness. But the way we…
Learning from BuzzFeed: creating branded content your audience will love
Whether you’re a blogger or a brand, you’ve grown and refined your tone and approach to creating and sharing content with your audience over…
Here’s what you need to know about putting RTB to work in an integrated digital strategy
Real-time bidding (RTB), a type of programmatic buying, is rapidly gaining currency in South Africa’s digital media landscape. A growing number of brands are…
