Advertising and Media

Has coding become journalism’s most important skill?

Journalism is changing faster than ever before. The rise of technology has not only changed the business model for media but also its approach…

Lessons from adland legend Keith Reinhard [Cannes Lions]

This week I have been at the Cannes Lions festival of creativity. It’s the largest global gathering of its kind and all the who’s…

Cannes Lions: Pharrell, Tim Berners Lee, and RTs from Busta Rhymes

Hello again, so as midweek approaches at the Cannes Lions I have I think finally moved from being overwhelmed to acceptance and just going…

How do you keep the socially conscious, hyper-connected generation interested in your product?

Short attention spans, flicking through multiple open internet tabs and having at least two windows open at once, this is the scenario your brand…

What does the future of SEO look like?

Every year you’ll find a barrage of content about SEO in that year and what takes to be successful and everything else. Like most…

Cannes Lions Day 2: Marilyn Manson, Snapchat and Airbnb

You know that slightly uneasy feeling you get when overwhelmed by an excess of choice? Well that’s kind of what my second day at…

Should SA agencies adopt the ‘lean advertising’ model

If you haven’t heard the expression ‘Lean Advertising’ yet, and you work in marketing, you soon will. Noted Kiwi adman James Hurman is pushing…

A virtual conversation with Julian Assange [SXSW]

Over an at-times wonky Skype connection, WikiLeaks founder Julian Assange connected through to a packed Exhibition Hall 5 of the Austin Convention Centre this…

10 years on, we’re still getting Facebook ROI all wrong

As Facebook celebrates its 10th anniversary with record advertising revenue and more than a billion users, most marketing types admit they’re still not sure…

3 quick ways to up your mobile marketing efforts in Africa

Africa’s mobile revolution has been the subject of much discussion for businesses looking to target the continent’s growing consumer population using mobile phones. That…

5 things content marketing can learn from Klout’s aggregation tool

The infamous social media platform Klout recently announced that it has added content aggregation to its functionality. Users will now be able to create…

5 things you need to kickstart your mobile campaign

The evolution of mobile phones into more than just physical calling devices has opened up brand new ways of promoting your brand, services, and…

The 5 stages of the evolution of content marketing… and why we should be talking to geeks

By now, we’ve all realised that content marketing is the new black: a trend that’s unlikely ever to go out of fashion. This is…

10 pieces of consumer tech that have transformed PR over the past decade

While we may not yet have the hover boards, flying cars and self-lacing shoes promised in 80s cult movie Back To The Future, the…

Roll out the red carpet: Webfluential launches Africa’s first continent-wide blogger awards

South African startup Webfluential, a platform that aims to connect South Africa’s most influential web users, is launching Africa’s first blogger awards. The startup…

Facebook ads: pay up or get lost in the noise

If entertaining an increasingly attention-divided online audience wasn’t already difficult enough, Facebook has made a strategic move that forces brands to invest in advertising….

Untangling the future of PR: Q&A with Press Friendly founder Joel Andren

Press Friendly is the startup du jour that is being heralded by both PR Flacks and Journos as the future of PR. Dodging the…

10 simple ways to make a rickety client/agency relationship unbreakable

Great relationships are like Russian Matryoshka Dolls. They are a series of partnerships within partnerships – between client and agency, between agencies, and even…

Maziv’s Fibre Push Brings Rural South Africa Closer to True High-Speed Internet

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel