Smart Devices, Big (and Brutally Honest) Feelings It’s 10 a.m., you shuffle into the kitchen in yesterday’s sweats, and your fridge cheerfully says “Good…
Why Africa’s mobile games should become powerful marketing tools #MWA2015
Even though the opportunities for them are quite vast and numerous, mobile game companies in most parts of Africa are still trying to crack…
The curious evolution of brand storytelling [infographic]
The way we (as brands) tell our stories to consumers has come a long way. Initially, before the days of technology and constant connectivity,…
IAB SA launches tool to show what SA’s talking about online
You’ll often hear organisations claim to be “at the beating heart” of a country’s digital industry. In the case of a new tool launched…
Personalisation: not a technical tool, but a way to build closer relationships with people
Watermark Consulting’s 2014 Customer Experience ROI Study confirms what marketers have always instinctively believed: providing a good customer experience makes sound business sense. Leaders…
