Lenovo made a bold statement at MWC 2025, unveiling a lineup of cutting-edge laptops, concept devices, and software innovations that showcase the company’s focus…
The curious evolution of brand storytelling [infographic]
The way we (as brands) tell our stories to consumers has come a long way. Initially, before the days of technology and constant connectivity,…
5 reasons media partners are as important as ever in the era of content marketing
With the rise of “owned” channels such as social media accounts and corporate websites, more and more brands are looking to distribute content directly…
Watch that? Advertising on smartwatches to reach $70m by 2019
Maybe you’re one of the people who helped sell out the Apple Watch sell out in a matter of minutes. Or maybe you prefer…
This company compares its investment strategy to the Rumble in the Jungle
In the pantheon of great sporting occasions Mohammed Ali’s epic 1974 fight against George Foreman stands tall. Known as “The Rumble in the Jungle”,…
