TCL Electronics has officially launched its 2025 range of Mini LED TVs in South Africa, introducing cutting-edge display technology, massive screen sizes, and cinematic…
4 top tips for working with a virtual marketing department
Virtual marketing departments are becoming more commonplace in many businesses today, as the practice saves time, money and produces better results when the work…
Personalisation: not a technical tool, but a way to build closer relationships with people
Watermark Consulting’s 2014 Customer Experience ROI Study confirms what marketers have always instinctively believed: providing a good customer experience makes sound business sense. Leaders…
Your brand is more than a hashtag, treat it as such
One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to…
5 reasons media partners are as important as ever in the era of content marketing
With the rise of “owned” channels such as social media accounts and corporate websites, more and more brands are looking to distribute content directly…
