Lenovo made a bold statement at MWC 2025, unveiling a lineup of cutting-edge laptops, concept devices, and software innovations that showcase the company’s focus…
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An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. Of course they should, but their traffic…
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Your “followers” and “fans” on the social web consists of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your…
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With additional reporting by Lethabo Mokgatle If the world — like a broken record — got stuck on 1 April 2015, there would have…
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There’s a statistic doing the rounds that, thanks to the internet, humans now have shorter attention spans than goldfish. I’m not sure how accurate…