With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
SA retailers need to get to grips with location-based messaging
The retail industry is faced with the challenges of maintaining market share and profits and while international companies are fast to adopt and exploit…
What lessons are there to be learned from 2014’s mad media mix?
Looking back on 2014, it’s clear that we are living in an era of converged media where the consumer has a voice, content lives…
Real success in social media comes when brands must look at things from the customer’s perspective
Over the past decade, the consumer landscape has shifted as customers have become more empowered to find and share information about the brands they…
Throwing shade on the timeline: 4 golden rules of personal brand strategy
It’s a jungle out there, and there’s nowhere to hide. You’re going to have good days and bad days, and when everyone from your…
