The smartphone market is crowded, but HONOR continues to carve out a space where durability meets innovation. The latest addition to the brand’s rugged…
Customer-everything: the digital era’s biggest marketing change
The brand-centric approach of yesterday is quickly being replaced by customer-driven everything, where customers are dictating the style, quantity and mediums that marketers must…
SXSW Day 1: New media challenges in a world (still) dominated by traditional media
This week Snapchat’s value jumped to US$15-billion after Alibaba invested some US$200-million in the mobile messaging company. It’s something that on day one of…
3 massive digital trends and how South Africa can use them to its advantage
Financial markets are in flux, cyber crime is on the rise and millennials are taking over the business world. That’s according to David Silverstein,…
5 steps to defining an effective IT strategy
The business world is shrinking daily. Customers are increasingly more tech-savvy and the instant gratification generation demands change and innovation now. This, combined with…
