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Facebook drives video ad strategy by targeting desktop users with games
As you might know, video on Facebook is massive. With over four billion native videos on the platform every day, the company says that…
Apple earnings report: iPhones destroy iPads, China pays off
Tim Cook announced Apple’s quarterly earnings yesterday, highlighting a couple of significant trends which can help us better understand where The Big Red is…
How do you go about managing brand and reputation risk when your customer has a louder voice?
Over the past 10 years, organisations have seen the control they used to have in their interactions with their customers slip slowly away. Where…
6 trends that will help accelerate Nigeria’s tech revolution #MWA2015
On Day One of Mobile West Africa in Lagos, Nigeria, a panel of five experts predicted what they believe are the next things that…
