In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
Facebook ads: pay up or get lost in the noise
If entertaining an increasingly attention-divided online audience wasn’t already difficult enough, Facebook has made a strategic move that forces brands to invest in advertising….
Why retailers aren’t making a killing on mobile payments: applying the theory of constraints
Why are retailers (or for that matter banks and telecoms service providers) not making an absolute killing in the mobile payment space? Most importantly,…
Niche networks can help fill your social void: here’s how
Does your audience really need another social network? On Facebook alone, you can wish a friend “happy birthday,” post photos, share a Spotify playlist,…
10 simple ways to make a rickety client/agency relationship unbreakable
Great relationships are like Russian Matryoshka Dolls. They are a series of partnerships within partnerships – between client and agency, between agencies, and even…
