Jumia, one of Africa’s leading e-commerce platforms, has replatformed its retail media operations to Mirakl Ads, marking a strategic step in expanding its advertising…
The F1 risk for Audi
Car companies and F1. There’s no average outcome – either you win or suffer brand depreciation. The allure of is obvious. The glamour, technical…
Alfa Romeo returns to F1, teaming up with Sauber
Alfa Romeo has confirmed its involvement with the Sauber F1 team next year as title sponsor and technical partner. The move, part of a…
F1: here’s what 2021 engine formula could look like
The current F1 engine formula is set to stay in place for a few more years, but the V6 turbo hybrid era is set…
F1 owners plan streaming service in 2018 – report
Formula One fans have been clamouring for a streaming service for quite some time, enabling them to potentially cut the cord. Now, F1 owners…
