advertising

Kendall Jenner’s Pepsi ad has gone viral for all the wrong reasons

Update, 6 April, 10.00am: Pepsi has since issued an apology and removed the advert from circulation. pic.twitter.com/I21nQl68cY — Pepsi™ (@pepsi) April 5, 2017 Many believed…

Periscope live streams will now feature YouTube-like ads

After news broke this week that Twitter is mulling a possible paid tier of TweetDeck, the company this week announced a new advertising format…

Facebook’s new feature will turn it into a digital shopping mall

In its never-ending quest to connect the world and make loads of cash doing it, Facebook has today announced a new shopping advertising format…

Artificial intelligence: how is AI changing marketing?

2017 is set to be the year of artificial intelligence (AI). With companies such as Amazon Web Services offering AI on tap — including…

RIP Joe Mafela: Chicken Licken ad from 1996 trends on YouTube

Beloved South African actor Joe Mafela died this weekend aged 75. According to sources, Mafela succumbed to injuries sustained by a car accident in…

YouTube reportedly ditching long, unskippable ads

YouTube’s in-video advertising will undergo a transformation in the coming months, this according to a new report by Campaign. The report suggests that the…

South Africa, you can now Shazam this fragrance using Bluetooth technology

You can Shazam a song, sure, but what about a fragrance? The music recognition service has now partnered with fragrance brand Azzaro to let…

Pay per click advertising: You’re doing it wrong

“Too many digital agencies are focused wholly on driving traffic to their clients’ sites without providing any insight into what to do with it,”…

Facebook rolls out mobile ads

Facebook’s decision to roll out Timeline to brand pages was pretty big news, but its decision to include ads on its mobile offering could…

Twitter brings promoted tweets to mobile

It seems that you can’t get away from advertising on Twitter — even if you’re using its mobile app. Twitter announced yesterday that their…

Is Facebook still for small businesses?

Once upon a time Facebook was the most effective, inexpensive marketing platform for small businesses. Due to its viral newsfeeds, share buttons and tagging…

Your brand and mobile: How to make it all happen

Advertising campaigns used to be every marketers logistic nightmare. From the initial executive pitch to allocating resources, time, banners and newspaper ads, logos, video…

How well are hotels using Google Adwords?

The effective use of Google is critical for all businesses in the 21st century. But nowhere is it more relevant than in the hotel…

Do our ad agencies care about social media?

The advertising industry has always been full of paradoxes. It attracts highly creative minds but is the engine of consumerism. It projects a wildly…

5 tips on building a landing page you can be proud of

So you’ve optimised your keywords to ensure your ad appears when people are looking for your product; you’ve ensured your ads are relevant both…

5 tips for getting the most out of your Facebook ad campaign

Facebook have made their advertising platform exceptionally easy to use. All you need is 135 characters of text (around 35 words), an image and…

Huge growth reported in emerging market mobile advertising

Growth in the world-wide mobile advertising market is up dramatically, and is particularly strong in emerging markets, says global mobile media company BuzzCity. South…

Four reasons why advertising doesn’t work in the way it once did

The industrialised model of advertising isn’t working as well as it once did. For many years brands were built by creating performance and emotional…

Digital is not the death of anything, it’s the awakening of everything else

Earlier this year, Miles Young, the global CEO of Ogilvy and Mather Worldwide said: “The great mistake of today’s business environment is to believe…

Extreme Makeover: Getting unsexy or difficult brands onto social media

Social media as a marketing platform is what most marketers are talking about these days. Helped by mass worldwide adoption, as well as wilting…

The battle for budget in the digital space

2010, another year, another marketing budget, another significant year-on-year increase in the amount corporates intend on investing in digital. As an eMarketer, this is…

Female tech founders in South Africa can win up to R1.9 million to scale their innovations

Search.com launches AI chat that pays users and publishers

OpenAI Quietly Launches ChatGPT-5 — And It’s a Game Changer

REdimension Capital closes R250m property tech and sustainability fund

Why the ‘Ego Tax’ is Costing Your Business

South African Women Entrepreneurs Get It Right

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel