advertising

Facebook’s new feature will turn it into a digital shopping mall

In its never-ending quest to connect the world and make loads of cash doing it, Facebook has today announced a new shopping advertising format…

Artificial intelligence: how is AI changing marketing?

2017 is set to be the year of artificial intelligence (AI). With companies such as Amazon Web Services offering AI on tap — including…

RIP Joe Mafela: Chicken Licken ad from 1996 trends on YouTube

Beloved South African actor Joe Mafela died this weekend aged 75. According to sources, Mafela succumbed to injuries sustained by a car accident in…

YouTube reportedly ditching long, unskippable ads

YouTube’s in-video advertising will undergo a transformation in the coming months, this according to a new report by Campaign. The report suggests that the…

South Africa, you can now Shazam this fragrance using Bluetooth technology

You can Shazam a song, sure, but what about a fragrance? The music recognition service has now partnered with fragrance brand Azzaro to let…

Facebook’s ad tracking system now updates in milliseconds

Facebook announced Friday that it would be providing marketers with in-depth analysis on the ads they pay for. Over the course of the year,…

Justin Bieber returns to Instagram to sell T-Mobile deals

Well, Instagram has been busy this week. After the network played host to Beyonce’s record-breaking pregnancy reveal, it also welcomed the return of Justin…

Twitter brings promoted tweets to mobile

It seems that you can’t get away from advertising on Twitter — even if you’re using its mobile app. Twitter announced yesterday that their…

Is Facebook still for small businesses?

Once upon a time Facebook was the most effective, inexpensive marketing platform for small businesses. Due to its viral newsfeeds, share buttons and tagging…

Your brand and mobile: How to make it all happen

Advertising campaigns used to be every marketers logistic nightmare. From the initial executive pitch to allocating resources, time, banners and newspaper ads, logos, video…

How well are hotels using Google Adwords?

The effective use of Google is critical for all businesses in the 21st century. But nowhere is it more relevant than in the hotel…

Do our ad agencies care about social media?

The advertising industry has always been full of paradoxes. It attracts highly creative minds but is the engine of consumerism. It projects a wildly…

5 tips on building a landing page you can be proud of

So you’ve optimised your keywords to ensure your ad appears when people are looking for your product; you’ve ensured your ads are relevant both…

5 tips for getting the most out of your Facebook ad campaign

Facebook have made their advertising platform exceptionally easy to use. All you need is 135 characters of text (around 35 words), an image and…

Huge growth reported in emerging market mobile advertising

Growth in the world-wide mobile advertising market is up dramatically, and is particularly strong in emerging markets, says global mobile media company BuzzCity. South…

Four reasons why advertising doesn’t work in the way it once did

The industrialised model of advertising isn’t working as well as it once did. For many years brands were built by creating performance and emotional…

Digital is not the death of anything, it’s the awakening of everything else

Earlier this year, Miles Young, the global CEO of Ogilvy and Mather Worldwide said: “The great mistake of today’s business environment is to believe…

Extreme Makeover: Getting unsexy or difficult brands onto social media

Social media as a marketing platform is what most marketers are talking about these days. Helped by mass worldwide adoption, as well as wilting…

The battle for budget in the digital space

2010, another year, another marketing budget, another significant year-on-year increase in the amount corporates intend on investing in digital. As an eMarketer, this is…

We are going to need artists

In a lecture room in Johannesburg recently I finished my class with a slide with only a strange square image that looked like a…

The mobile web: Why the future really is on the small screen

According to a report on Reuters last year, world wide mobile phone subscriptions reached 3.3-billion users or half the world’s population. Compare this to…

Broadband Africa Forum 2024

South Africa’s Deskless Workers: A Workforce Under Strain

How AI is Rewriting Urban Planning in Developing Regions

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

German luxury cars require a rethink for China

Trump wins – Tesla goes beyond $1 Trillion

Vivo update – a big safety gain