Anthropic says its AI will not be used to spy on customers, even in government contracts. Here is what that means for AI governance, enterprise trust and defence partnerships.
Sales Teams Are Hitting A Breaking Point With Cold Outreach
The entire outbound ecosystem is hitting a breaking point. AI tools have made it trivial to generate infinite outreach, and just as trivial for…
The biggest B2B ecommerce mistakes to avoid
B2B ecommerce marketing has rapidly grown over the last few years, offering plenty of potential as a sales channel for traditional industries. B2B sales…
How top-funnel inefficiencies are ruining your lead generation results
There is no doubt that lead generation is not without its share of challenges. B2B campaigns especially need to align marketing and sales goals…
Companies are set to spend a lot more on IT in 2018
2018’s global IT spend is forecast to experience nearly double the growth seen in 2017, Gartner revealed in its latest report. The intelligence firm…
