With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
How Google moved the online advertising goalposts
The power of digital marketing over its more traditional offline brethren such as TV and Radio has been the measurability of the medium: advertisers…
Brandcast: Google’s bid to help brands target YouTube audiences
YouTube has stealthy launched Brandcast, a new site that gives brands insight on the best ways to reach their audience through the video sharing…
Women in tech: Leading the geek world one stiletto at a time
It seems no matter how much society evolves, women are always left just that little bit behind. No, this is not an article about…
Digital wars: Apple, Google, Microsoft [Infographic]
I’ve been listening to Charles Arthur every Tuesday on the Guardian pod-cast, Tech weekly, for the past year. Arthur would mention his upcoming book…
