marketing

Bell Pottinger ousted from PR body but South Africa isn’t happy just yet

UK-based public relations and marketing agency Bell Pottinger has been expelled from an industry trade body after its business with the Gupta-owned Oakbay Capital…

Those ‘fickle, unreliable, killer’ millennials are actually your customers

As businesses struggle with a number of challenges from a faltering economy to rising costs, analysts scan what’s happening in the market for reasons…

How to give your customers a true omnichannel experience

Two years ago I wrote an article, “Why South African brands really should adopt an omni-channel model” where I outlined that while omnichannel is…

How location data can send your campaign in the right direction

From the largest biodiversity database in the world that maps over 1.7-million species in participating countries, to the company that promises to deliver your…

Personalised marketing: Minority Report might not be so farfetched after all

Steven Spielberg’s 2002 science-fiction film Minority Report imagines a world in 2054 where every aspect of life is monitored by personalised digital information, including shopping fueled…

Cape Town brands look to profit off hashtags #CapeStorm and #KnysnaFire

With every tragedy comes an outpouring of love and support from social media. Thoughts, prayers and tangible help are all offered to those in…

Uk’shona Kwelanga review: if only it weren’t an ad

With the rise of digital media comes a host of interesting ways for storytellers to express themselves. We’ve seen the likes of movies told…

5469 ways to improve whatever: screw lists, it’s time we grew up and helped

Is anyone else sick and tired of headlines like these?: “5 Ways to Improve your Social Media Strategy” “10 Hot Tips to be a…

Does your online marketing department stay in the trenches or go over the top?

During World War I there were two types of soldiers in the trenches. One type played a support role in terms of logistics, communication,…

The South African marketing industry still doesn’t get mobile’s potential

In 2009, mobile effectively became the most pervasive mass medium in South Africa, surpassing radio and TV. Yet the reality is that the marketing…

12 ways to get the most from your business Twitter account

Twitter‘s potential as a business tool is finally being realised on a massive scale. Some companies are increasing brand loyalty, launching new products and…

5 ways startups can cash in on the emerging markets wave

Africa is the final frontier. The subject rose quickly on CNBC after the Wall Street downturn. It has also been a major topic on…

Facebook Deals and Places could help your brand

Facebook is constantly innovating and introducing new services that have an impact on the social media environment at large. Most notably marketers and brand…

Seven major mobile trends you should be aware of

Mobile phones are changing the face of communication and marketing in emerging markets around the world, and the implications are profound. The environment is…

How do SA’s stand-up comics use Facebook?

Our first look at the biggest local Facebook pages created such a stir we decided to dig deeper into the different ways South Africans…

Facebook celebrates half-a-billion with half-arsed campaign

Facebook has just announced the mind-boggling achievement of 500-million active monthly users, placing it way out in front of all its rivals. It’s not…

Broadband Africa Forum 2024

South Africa’s Deskless Workers: A Workforce Under Strain

How AI is Rewriting Urban Planning in Developing Regions

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

German luxury cars require a rethink for China

Trump wins – Tesla goes beyond $1 Trillion

Vivo update – a big safety gain