Search Engine Optimisation

How to optimize TikTok SEO strategy with the right keywords, hashtags

Video sharing platform TikTok is the fastest growing social network app across the globe and to use it optimally means larger audiences. So what…

How user intent influences SEO success

If user intent is still not something that you are including in your SEO strategy, you are missing out on the chance to convert…

7 of the dirtiest tricks SEO agencies can pull

We have all heard the terms “black hat” SEO and “white hat” SEO; but what exactly are some of the downright nasty tricks that…

What is the half-life of good online content?

Everyone enjoys writing and reading good content but in the world of online, it carries extra benefits. After all, every SEO specialist worth their…

Dynamic Ads: Why you shouldn’t fire your Google Adwords operator just yet

Google enlarged its beta test group for Dynamic Search Ads (DSA) this week in order for larger clients like retail chains to take advantage…

Is ‘quality content’ a Google red herring? [Analysis]

I’ve been writing about Google’s Panda algorithm change and the huge amount of pain that it’s caused for content websites since it was introduced…

HubPages CEO on Google’s Panda: Nothing seems to work!

I met with Paul Edmondson, CEO of HubPages, and Jason Menayan, Director of Marketing, to talk about how the publishing site is dealing with…

Good content density can help your SEO strategy

I recently embarked on an experiment with keyword density. We all know content is king but well written, properly optimised content is the main…

Outsource or keep search engine marketing in-house?

When selling our services as a specialist Pay-Per-Click (PPC) agency we often encounter the same question from our potential clients: Does it make sense…

Digital marketing: Next steps for startups

Promoting your startup effectively is a critical step towards ensuring that your business makes it from being a big idea to a well known…

Tips on adjusting to Google’s Panda algorithm change

Google scared a lot of web masters when it unleashed the Panda, an update that made a massive impact on the web. A full…

The quest for the perfect search result

Head of Google South Africa, Stephen Newton, shares a few thoughts on where search is going and why the user is the ultimate winner…

Is SEO evil?

It’s an old debate, but always worth a good discussion: The Digital Edge podcast by Jarred Cinman and Saul Kropman is tackling the topic…

How tagging enhances SEO: An example

Here is a perfect example of how a comprehensive semantic tagging strategy can add to a site’s SEO (Search Engine Optimisation). Just did a…

Broadband Africa Forum 2024

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How AI is Rewriting Urban Planning in Developing Regions

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Honor Magic V3, a Guinness world record attempt

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Vivo update – a big safety gain