South Africa is experiencing extreme growth; from residential solar to iGaming, the country is evolving. As South Africans increasingly opt for internet gambling, the…
Upset about Google killing SEO? Don’t panic, there’s a way forward
A recent post by Jonathan Houston about Google punishing sites with too much SEO motivated me to write an article about how to make…
The holy grail of marketing — Tapping into the social matrix [WordCamp]
“Community means building a grid. Attracting, converting and retaining loyalty. Community marketing means building an active social matrix which ultimately allows the community to…
Ignore the URL at your peril
In the online world, the URL is ever-present. It is the digital home of businesses large and small, the currency of social exchange, the…
Is ‘quality content’ a Google red herring? [Analysis]
I’ve been writing about Google’s Panda algorithm change and the huge amount of pain that it’s caused for content websites since it was introduced…
