Across South African households, a subtle shift is taking place. Parents are borrowing ideas from video games, fitness apps and loyalty platforms and applying…
7 of the dirtiest tricks SEO agencies can pull
We have all heard the terms “black hat” SEO and “white hat” SEO; but what exactly are some of the downright nasty tricks that…
Dynamic Ads: Why you shouldn’t fire your Google Adwords operator just yet
Google enlarged its beta test group for Dynamic Search Ads (DSA) this week in order for larger clients like retail chains to take advantage…
The holy grail of marketing — Tapping into the social matrix [WordCamp]
“Community means building a grid. Attracting, converting and retaining loyalty. Community marketing means building an active social matrix which ultimately allows the community to…
Ignore the URL at your peril
In the online world, the URL is ever-present. It is the digital home of businesses large and small, the currency of social exchange, the…
