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Social media
72+ of the best social media campaigns worldwide
Social media campaigns are big business. In fact, social research company Hubspot estimates that some US$3.08-billion was spent just on advertising on social networking sites in 2011.And although quite a bit has been made about General Motors (GM) pulling a chunk of their marketing budget from Facebook, the fact is the company is still committed to spending US$30-million a year just on Facebook campaigns.They work too. A recent study by research company Millward-Brown showed that there was a direct correlation ...Why social media is the future of communication in your business
Many companies still see the likes of Facebook, Twitter and YouTube as 'bad'. They view them as distractions getting in the way of their employees doing their jobs and think they lower productivity and are unrelated to work.Although there may be some truth in that, there are many ways social media can be used to a company’s advantage, and not just written off as bad debt.Enterprise social media is the next big thing for business and companies with ...Three reasons business needs a complete social mindshift
There are a load of businesses and people out there still grappling with terms like "social media marketing". But that's just the tip of the iceberg. The truth is that there are a lot of organisations out there that still don't know how how to sell themselves to other businesses.In my mind there is a drastic shift that is needed. And the social media revolution (yes, I said revolution) has spurred on this need for evolution in business to business ...ORM: It’s non-negotiable
As any successful company will tell you, building a good reputation is not an easy process and it usually takes years of hard work to get it done. With the explosion of Web 2.0 in the last couple of years, many companies are focusing on social media experts (brand ambassadors) and trusted PR agencies to build them a positive online reputation around their products, services, and their brand.
Everyone that has access to the online universe can be a "citizen journalist" ...Television in the social era: It’s not about your audience
Yes yes we get it, television is getting more social and we can now follow are favourite TV shows on Twitter and Like them on Facebook. Smart TVs allow us to watch and share and that's pretty awesome, but what does all that actually mean for the future of the telly?According to John Cabral of Viacom Media Networks, a new medium is on its way. Speaking at the Korea Communications Conference, Cabral argues that the "current distinctions between the internet ...6 things that will guarantee B2B social failure
Having spent some time participating on most of the popular social networks from a B2B social media marketing perspective, I have listed a number of things you can do to ensure your social media efforts fail dismally. Commit these cardinal sins and some of the scenes from Dante's Inferno will seem like a picnic by comparison.
1. No “buy-in” from the entire organisation
Social media is not a one man band. It is something that involves your whole organisation. Your community ...The pros and cons of third-party comment systems
Comment managers are nothing new. Whether or not we use them on our own sites, we’ve all gone to leave a comment somewhere and seen we needed to log in first—whether to Disqus or LiveFyre, IntenseDebate or something else.It happens on blogs about social media, it happens on blogs about gas station processing, it happens on blogs like this one. Why do sites use them? Are they helpful, and if so, how? Should you implement a comment management tool ...Why businesses and people winning at social are more likely to fly high
This is interesting. The more successful a company is, the more likely it is to be using social media.That’s according to a new report from research company Millward-Brown in partnership with Google.The study, which gathered opinions from over 2 700 professionals in Europe found that:59% of professionals in high growth organisations are using social tools to improve business outcomes such as increasing sales and attracting and retaining clients 81% of these ‘dynamic’ businesses that are using social tools report ...CV 2.0 — The ‘Socialium Vitae’
The internet has granted us the ability to express our inner narcisist. We build platforms or slap our credentials onto existing ones, broadcasting our achievements – even if no one is listening.The increase of global unemployment rates is directly proportional to the number of gurus, rockstars, ninjas, and Jedi Masters popping up in a variety of disciplines -- from finance, to advertising -- and for a very good reason. Graduates and even experienced hires need to make an impression on ...How the Arab Spring and social media have changed the face of student protest
In the wake of the Arab spring, and the fall of a number of government regimes, many writers and social commentators have highlighted the power that social media gives the ordinary citizen.This sentiment seems true if we consider that students from the University of KwaZulu-Natal in South Africa used Facebook to help unpaid staff members to finally be heard and renumerated. The Facebook group ‘UKZN Student Action’, rallied together recently in protest, after it was reported that ...
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Memeburn focuses on web and innovation technologies. It has a particular interest in startup news and technology trends in emerging markets. More about us hereCopyright © 2011 memeburn. All rights reserved. No article may be published or reproduced without prior written permission from Memeburn.
