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Social media

  • Cerebra launches academy to get corporate drones comfortable with social

    Cerebra, the WPP-owned digital and communications agency, has launched an academy aimed at empowering corporate workforces in social media use. The academy uses a combination of face-to-face and online video based training designed to help corporate employees to mitigate the risks, and deliver on the opportunities, of social media. As the agency notes in a press release sent to Memeburn, big corporates fall victim to social media disasters on an almost weekly basis. This, it says, is largely down to a lack of education, especially when it comes to the relationship between an employee's personal social profile and their employer....

  • 4 ways social media can provide you with insights better than traditional market research

    Market research has always had an important role to play in shaping brand strategies, from product development and customer service through to marketing and advertising. Previously, however, invaluable and in-depth research used to be an expensive and slow process. For example, if you wanted consumer feedback on an advertising campaign in the past, you’d usually only get it weeks after the campaign had run to its conclusion. Or if you had an operational problem in your call centre that was leading to customer churn, you may have lost a great deal of market share before the research could give you...

  • Should you integrate your social media capabilities with the call centre?

    Customers are increasingly taking to social media to look for support or lodge complaints. Most businesses today understand this about customer behaviour, but many take a siloed approach to managing social media enquiries, giving the job to a community or social media manager who sits in the marketing department. This makes perfect sense if you’re using social media as a marketing tool. But as more complicated enquiries come in, these marketers often find that they are not equipped to handle this level of customer service enquiry. And so the contact centre is having to deal with a new channel,...

  • What lessons are there to be learned from Appletiser’s Twitter faux pas?

    As part of the nationwide Women Crush Wednesday hashtag movement (whereby guys and girls post a picture of their female crush or people they look up to), Appletiser, the soft drink company (on Wednesday, 27 May) posted a controversial image as part of its Twitter marketing strategy. It slowly stewed until it started trending on social media. The post consisted of a black woman and a white woman sharing what seems like a happy moment with the caption “Every brunette needs a blonde best friend. Retweet if you couldn't live without your bestie!” then followed by the Hashtag “#WomanCrushWednesday” ...

  • Why does the ‘oversharing generation’ have an intimacy problem?

    I come from a generation that would delete the phone dialing app if they could. My generation doesn’t make phone calls. When I call my friends, they ask me who died. When my father calls me I assume something disastrous has happened. We are the generation of Facebook likes, comments, Gplus photo stories, retweets, @replies and Instagrammable moments. We are the generation of memories in motion, constantly. We live our lives plainly for society to witness, the internet is our home. The internet is the place we come to at the end of bad day, who we talk when we...

  • Instagram introduces email digest feature dubbed ‘Highlights’

    Some people think emails are dying or even dead. Google revamped its email and introduced Inbox to give email a new life. Now Instagram appears to be gearing up to get into that space. TechCrunch has reported that Instagram has begun sending emails to users with content from the people they follow. Twitter has long emailed people with all kinds of content, about tweets you missed or about people tweeting about a particular subject. It is the first for Instagram to get into space. Instagram has long, however, been posting on its blogs users whose accounts it finds interesting. Sending...

  • Being KFC’d on social media: the new big risk for business

    Getting a "roasting" from the eye-witness consumer is a growing risk for business now social media can broadcast even the appearance of questionable behaviour. To be more specific, a brand can be "KFC'd". The danger was recently highlighted by the case of the hosed-down chicken at a Braamfontein KFC where employees scattered chicken pieces on the ground and hosed them down. A KFC statement said later the workers were trying to hide from management the fact that they had mistakenly coated chicken that was to be discarded. The raw chicken was not meant for customers. The hosing was to remove the...

  • Never underestimate the power of social recommendations

    Recommendations, either from our colleagues, friends, family and even strangers plays a crucial role in the decisions that we make on a daily basis. This is also happening online where we look for recommendations or reviews within our social circles before trying out a new product, service, restaurant or even the next book we are going to read. It's natural and human as we are more likely to trust a recommendation from a real person than from someone hiding behind a brand or a logo we cannot interact with. I love to read and my routine from simply going to...

  • #AskMmusi: was Mmusi Maimane’s Twitter town hall actually a triumph?

    Depending on who you ask, the decision by newly elected Democratic Alliance (DA) leader Mmusi Maimane to host a Twitter town hall on Wednesday afternoon was either a stroke of genius or a complete farce. Many, including myself, were quick to lean toward the latter. The more than 100 000 tweets attached to the #AskMmusi hashtag did, after all, completely overshadow the 40 or so questions he managed to answer during the event. Very few of those questions had anything to do with serious civic engagement either. Even bearing those factors in mind though there's a strong case to...

  • Would you date a social media platform? [video]

    Dating a social media site isn't really a farfetched idea, is it? Considering the amount of time people spend on social media sites, dating one would make sense, at least in terms of commitment. With that said, what would happen if you went on a date with a social media platform? Well, according to YouTuber Emma Blackery, the platforms wouldn't be too different from the descriptions we'd give people who use them. Blackery's sketch imagines dating personifications of social media sites, and their subsequent personalities. The video, edited in a quick montage format, portrays the likes of Twitter, Instagram, Facebook, Google+ and...

  • 34 hilarious Tweets from Mmusi Maimane’s #AskMmusi Twitter Town Hall

    Update: The author of this piece has reconsidered his views and written a piece explaining why. Read more: #AskMmusi: was Mmusi Maimane’s Twitter town hall actually a triumph? Opening yourself up to Twitter is a risky business at the best of times. But when you're a recently elected South African political leader dealing with one of the most cynical Twitter communities on the planet, then things can go very badly wrong. That's the lesson DA leader Mmusi Maimane's had to find out the hard way today. Viewed by many as the opposition party's attempt to replicate the rapid rise of...

  • Community management: can you really handle it?

    Perhaps you have forgotten, in-between your unrivaled push to create the perfect content, that there is another, really important portion of the social media function that we are missing terribly. It's a portion that is as important as content, just a little more tedious to do, because unless you’re starting out in the industry, it’s about as important as a tin of Ricoffy in an agency pantry. You see, the trouble is, while you were birthing the perfect piece of tactical advertising, sat on your toilet scrolling through Twitter first thing (having woken up to news that a musician...

  • Instagram launches official community called @Music

    Instagram has launched a new official community called @music. The community is aimed at music lovers, dedicated to exploring music around the globe, from both the musicians and the listeners. The tech company says that the community is a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans. The service appears to be a pseudo-publishing platform more than anything else. Instagram is a publisher of narratives in photos and videos but with the new community layout it wishes to transcend this and embrace text. There has already been such moves...

  • Twiplomacy: how the world’s most powerful politicians, diplomats use Twitter

    Twitter has become an immensely powerful political tool. But it's not just presidents and popes using the social network to push their messages across. More than half of the world’s foreign ministers and their institutions are active on Twitter. But are they all using it in the same way? According to the most recent Twiplomacy study by research house Burson Marsteller, governments are putting more effort into their social media communication and are including more visuals and videos in their tweets. Some, such as the @Elysee Palace, are regularly posting six-second Vine videos to summarise state visits or to cheer...

  • Facebook lets you donate to Nepal quake relief efforts, will match every dollar

    As more information emerges from the deadly earthquake which struck Nepal over the weekend, it's becoming apparent that a massive relief effort will be required. While organisations and governments are stepping to the fore, Facebook on Monday announced that it would be making it easier for individuals to donate to the relief efforts. As well as helping users connect with their loved ones in the area, the social network rolled out a button at the top of users' news feeds which allows them to donate to the International Medical Corps (IMC). Facebook also says it will match every...