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Social media

  • Donald Trump accidentally tweets Nazi soldiers in campaign poster

    If you imagine a campaign poster for any 21st century presidential candidate with some Nazi soldiers on it, alarm bells would probably go off. US billionaire Donald Trump -- together with his profound facial expressions, hairpiece and controversial statements -- tweeted a rather strange campaign poster to his 3.2 million followers recently. He then went on to lead the polls for the 2016 US presidential race. The low-budget looking poster, apparently slapped together by an intern, is a montage of Trump's face, the waving Stars and Stripes, with an acute reenactment of Nazi soldiers marching around. Because 'Murica... We've seen a lot...

  • How social media (using the power of mobile) can help you win at Omni-channel

    Omni-channel from a consumer viewpoint is the ability to have a seamless and consistent experience across multiple touchpoints, to engage with brands or to purchase a product. From a brand’s perspective omni-channel means leveraging and coordinating the customer experience across multiple channels of communications (web, face to face, emails, social media or mobile) to understand consumer behavioural patterns with the aim of delivering relevant product information to help with recruitment or retention strategies. The retail shopping experience has changed dramatically over the last few years. Shopping for a Fathers day gift at a local mall ten years ago literally meant...

  • 14 beautiful tweeted tributes to Nintendo president Satoru Iwata

    Nintendo president Satoru Iwata has passed away aged 55. An icon of the gaming world, Iwata succumbed to stomach cancer over the weekend. Iwata had been ill since at least 2014, when Nintendo announced that he would not be attending E3 due to illness. Soon after, he underwent surgery to remove a malignant bile duct growth. Despite assuring fans that he was "progressing well" on Twitter, there was little news until Nintendo announced his death on Sunday. Read more: Nintendo president Satoru Iwata passes away at 55 Always a fan of video games, Iwata began developing them in high school. Following high...

  • #WhatDoLaaitiesKnowAbout: 19 tweets that’ll fuel your nostalgia trip

    Twitter is a strange forum. It's a place for serious discussion regarding potentially devastating world issues and events, but it also brings out the best of people, and more importantly, South Africa. A trend that has piqued our interest today on the Twittersphere leads with the curious hashtag #WhatDoLaaitiesKnowAbout. Those born before the turn of the millennium (and it seems well before that as well) are reminiscing of their childhood experiences that current Millennials didn't quite get a chance to experience. If you've ever owned a Nokia 3310, played an informal match of street (returning swiftly to your house once the...

  • Rabid iFan enthusiasm wanes as Apple Music goes live

    Unless you've spent the past 24 hours stuck inside a sensory isolation tank, you're probably well aware of the fact that Apple Music launched to the public yesterday. The service -- which offers everything from streaming, to curated playlists, and virtual radio stations -- comes with a free three month trial, sparking downloads from genuine Apple lovers and the merely curious alike. It's a potentially important moment in the Cupertino-based giant's history. Given this, as well as the levels of excitement generated any time Apple does anything, it should hardly be surprising that it generated plenty of chatter on...

  • SleekGeek Elan Lohmann chats about fitness tech, online communities

    Since the birth of social media, individuals are constantly finding ways to use these platforms to their full advantage. One of these creatives, Elan Lohmann, used Twitter and Facebook to found SleekGeek, a community initiative to promote healthy living. Lohmann's "previous life" consisted of corporate jobs, a workaholic attitude, and being a self-confessed chain-smoker. He eventually decided to give up that life in order to pursue SleekGeek, which has been a resounding success on Mark Zuckerberg's social media platform. Lohmann recently visited our offices to give us a talk about his journey. Afterwards, we sat down for a quick one-on-one...

  • Every interaction is a ‘Moment of Truth’: why your customer experience strategy is so important

    CX or Customer experience is the foundation for success in any business and customer-centric businesses who manage to evolve, despite a continually changing customer interaction environment, will achieve long term success. However, the advent and impact of social media on businesses has, in many respects, catapulted corporate South Africa realising how imperative the customer experience is, and the importance of a CX solution to manage these interactions. Perhaps one of the most infamous examples of this is the United Breaks Guitars story -- where a customer told a company exactly how he felt -- on YouTube. Dave Carroll posted a...

  • 7 massive ways mobile has changed brand awareness on social

    Back in 2013, Twitter indicated that about 60% of its active users, who are over 200 million, access the platform through a mobile device. Google has also indicated that a huge chunk of its users are on mobile devices. Perhaps this is the reason mobile friendly sites from April 21, 2015 were to start ranking better in Google. Obviously, every huge and small business is realising how important mobile device users are and the future of web usage will be theirs. Social media use on mobile comes with a lot of benefits. You don’t need diverse types of...

  • Cerebra launches academy to get corporate drones comfortable with social

    Cerebra, the WPP-owned digital and communications agency, has launched an academy aimed at empowering corporate workforces in social media use. The academy uses a combination of face-to-face and online video based training designed to help corporate employees to mitigate the risks, and deliver on the opportunities, of social media. As the agency notes in a press release sent to Memeburn, big corporates fall victim to social media disasters on an almost weekly basis. This, it says, is largely down to a lack of education, especially when it comes to the relationship between an employee's personal social profile and their employer....

  • 4 ways social media can provide you with insights better than traditional market research

    Market research has always had an important role to play in shaping brand strategies, from product development and customer service through to marketing and advertising. Previously, however, invaluable and in-depth research used to be an expensive and slow process. For example, if you wanted consumer feedback on an advertising campaign in the past, you’d usually only get it weeks after the campaign had run to its conclusion. Or if you had an operational problem in your call centre that was leading to customer churn, you may have lost a great deal of market share before the research could give you...

  • Should you integrate your social media capabilities with the call centre?

    Customers are increasingly taking to social media to look for support or lodge complaints. Most businesses today understand this about customer behaviour, but many take a siloed approach to managing social media enquiries, giving the job to a community or social media manager who sits in the marketing department. This makes perfect sense if you’re using social media as a marketing tool. But as more complicated enquiries come in, these marketers often find that they are not equipped to handle this level of customer service enquiry. And so the contact centre is having to deal with a new channel,...

  • What lessons are there to be learned from Appletiser’s Twitter faux pas?

    As part of the nationwide Women Crush Wednesday hashtag movement (whereby guys and girls post a picture of their female crush or people they look up to), Appletiser, the soft drink company (on Wednesday, 27 May) posted a controversial image as part of its Twitter marketing strategy. It slowly stewed until it started trending on social media. The post consisted of a black woman and a white woman sharing what seems like a happy moment with the caption “Every brunette needs a blonde best friend. Retweet if you couldn't live without your bestie!” then followed by the Hashtag “#WomanCrushWednesday” ...

  • Why does the ‘oversharing generation’ have an intimacy problem?

    I come from a generation that would delete the phone dialing app if they could. My generation doesn’t make phone calls. When I call my friends, they ask me who died. When my father calls me I assume something disastrous has happened. We are the generation of Facebook likes, comments, Gplus photo stories, retweets, @replies and Instagrammable moments. We are the generation of memories in motion, constantly. We live our lives plainly for society to witness, the internet is our home. The internet is the place we come to at the end of bad day, who we talk when we...

  • Instagram introduces email digest feature dubbed ‘Highlights’

    Some people think emails are dying or even dead. Google revamped its email and introduced Inbox to give email a new life. Now Instagram appears to be gearing up to get into that space. TechCrunch has reported that Instagram has begun sending emails to users with content from the people they follow. Twitter has long emailed people with all kinds of content, about tweets you missed or about people tweeting about a particular subject. It is the first for Instagram to get into space. Instagram has long, however, been posting on its blogs users whose accounts it finds interesting. Sending...

  • Being KFC’d on social media: the new big risk for business

    Getting a "roasting" from the eye-witness consumer is a growing risk for business now social media can broadcast even the appearance of questionable behaviour. To be more specific, a brand can be "KFC'd". The danger was recently highlighted by the case of the hosed-down chicken at a Braamfontein KFC where employees scattered chicken pieces on the ground and hosed them down. A KFC statement said later the workers were trying to hide from management the fact that they had mistakenly coated chicken that was to be discarded. The raw chicken was not meant for customers. The hosing was to remove the...