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Facebook recently argued in court that the “Like” feature is an integral part of free speech. A lawyer for the company argued that “Likes” are “vital” to the 500m people who use Facebook every day and that they should be protected by the US Constitution.“Any suggestion that such communication has less than full constitutional protection would result in chilling the very valued means for communication the Internet has made possible,” Aaron Panner, Facebook Inc. (FB)’s lawyer said.The court ruling ...
I've always had a keen interest in construction and building, although I am by no means going to ditch my heels and get my hands dirty.Nevertheless, construction is an industry that fascinates me and one that I feel is really not using digital platforms, especially social media, to its full potential.But how does an industry like construction that is very hands on make use of social media? Here are a few pointers.The factsEarlier this year, UK-based Sales ...
Nudging in the direction of e-governance, the South African ruling party is trying to further expand its crucial social media reach. The African National Congress is launching a new application on the popular mobile chat platform Mxit. Through this initiative, the ANC Western Cape community (MyANCWC) will attempt to educate and mobilize South African voters.By using modern ways of market engagement, South Africa's majority party is planning to strengthen its online presence. As ANC Chair Marius Fransman announced, this ...
Social media marketing has, over the past few years, gone from something practiced by a few early adopters to a crucial part of most big advertising campaigns. For proof of that, you only have to look at the results of a recent Gartner survey, which showed that most people now see social as being nearly as important as a corporate website and more traditional forms of online advertising.It makes sense too. Research from eMarketer suggests that brands can profit dramatically ...
If you are interested in finding out what people are saying about your services and products online, have you considered starting an online reputation management strategy? Online reputation management, better known as ORM, involves so much more than just checking for links online. It's about monitoring (listening) to your actual reputation on the web and how people feel about your services, products, and company.Many assume that ORM should only be used to monitor any negative comments and feedback to anything ...
Yahoo has apparently approved a US$1.1-billion cash deal to buy out blogging platform Tumblr.The Wall Street Journal broke the news via Twitter, seemingly confirming rumours of the buyout, which have been floating around for a few days now.Breaking: The Yahoo board has approved a deal to pay $1.1 billion in cash for the blogging site Tumblr. wsj.com— Wall Street Journal (@WSJ) May 19, 2013Tech pundits had expected Yahoo CEO Marissa Meyer to announce the acquisition at a scheduled ...
Recruiters and the companies they service have long enjoyed something of a standoffish relationship. While both recognise the need for the other in order to meet their business objectives, the frantic drive to meet commission targets has seen what were once functional (albeit fraught) associations degenerating rapidly.Today’s recruiters bear striking resemblance to desperate men trying to pick up someone in a bar -- they pay little heed to their audience’s needs, and pin their hopes of success almost solely on ...
Social media is everywhere, but is it right for the financial industry? Many companies in more ‘traditional’ industries (like finance) see social media as new age and perhaps haven’t given much thought to including it as part of their marketing communications. The fact is that social media has become imperative to all types of business and has become a new, if not the predominant, medium in some markers for engaging and reaching customers.In the finance game it’s ...
Social media is massive now, we get it. You don’t need me to tell you that Facebook’s 1 billion monthly active users and Pinterest’s meteoric rise mean big business (and big bucks) to savvy companies.But with this rise comes a boom in business for self-proclaimed social media gurus, and I should know. That said, there’s no excuse for the boom in bloated job titles, from ‘Digital PR Commando’ to ‘New Media Ninja’, that is sweeping through LinkedIn like a trending ...
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