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Online Reputation Management (ORM) is the practice of monitoring online conversations, articles and websites, in order to gain a better understanding and insight of how one’s brand is perceived online.Despite a global surge in ORM adoption in the past two years, few emerging market businesses have embraced its full potential for strategic business decision-making (as opposed to merely utilising it as a social media management tool).The role of a business is to provide products or services to their customers in ...
The 2012 Summer Olympics kicks off on 27 July in London and promises to be 17 days of grit, grime and glory for the athletes. Besides the athletes, the Games will also be attended by heads of state and other dignitaries. And to make all this run smoothly and safely, more than 70 000 volunteers will be working in the background.With the Olympics in England seen as a high risk target for terrorism, it comes as no surprise that security ...
Foursquare checked into our lives in 2009 and has rapidly grown its user base to 15-million, tripling in just over a year. And now the US-based service reports that just over half of its users reside overseas, largely in emerging market countries.The social network is a piece of innovation that has won the hearts and minds of the fickle early-adopter crowd. It’s an online tool that plays in the rather hot and bubbly SoLoMo space. It’s a mobile-social network designed ...
Twitter can now censor tweets by country. National borders, drawn on paper and defended with razor wire and guns in the physical world, now have a presence on the internet as well. You won't find politicians complaining -- but maybe the rest of us should.It was interesting to see how Twitter decided to break the news of its new localised censorship policy -- in the name of transparency of course -- by framing it through the blighted heritage of the ...
When one mentions gaming, your mind is generally flooded with images of washed-out nerdy white guys, sitting in a darkened room, hunched over their computers for days on end. But if recent research is anything to go by, the stereotype is changing, as more and more female gamers enter the fray.A recent study conducted by PopCap Games (most famous for Plants vs Zombies and Bejeweled) found that women were the most active gamers on social networking sites, making ...
I recently came across an online rewards programme called Daily Feats. It got me thinking about how being rewarded for completing a task makes us feel as human beings and how that experience translates into the online space.Most people like being rewarded when they do something good. Whether it is performing well at work, in sports, helping a friend, academic or just doing a good deed, it boosts our confidence and makes us feel damn good ...
Social media is not about brands. It’s throwaway headlines like that which make brands and businesses -- especially SMEs -- shy away from social media and from entering into a conversation with their potential clients online. At first glance this reinforces a marketing manager's preconceived notion that no good can come from his brand engaging online, but what is the truth behind this kind of sentiment?Offline discovery still works Brands are still largely being discovered offline -- this is through word ...
South Africa's oldest political party, the African National Congress (ANC), is embracing the social media revolution like never before. The party is increasingly using Twitter, Facebook and other internet tools to promote itself and communicate with voters. The hashtag #ANC100, marking the party's recent centenary celebrations, moved through Twitter like wildfire, trending globally.But social media has, at times, also proved to be ill-fitted, with public slanging matches involving high-profile members becoming commonplace on Facebook and Twitter, from a former president ...
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