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Social media

  • GoPro and Periscope integrate and extreme sports fans are now in heaven

    So you thought that things couldn’t get more intense than watching GoPro footage of a base jumper soaring through canyons before landing in the snow? Turns out you were wrong. Soon, you can watch it live as well, with all the added tension of a live unfolding drama. In a mouth-watering move, live-streaming app Periscope and action-camera maker GoPro have announced a partnership which means that GoPro users “can now broadcast their daring adventures live through Twitter’s Periscope app, opening the door to a whole new dimension of real-time video sharing”, according to the Guardian newspaper. This collaboration...

  • How to set realistic goals with your social media strategy

    Do you really understand and know what you want to achieve with your social media marketing campaign? Do you know what social media can do your business? Have you included your social media strategy into your overall marketing mix? With any digital marketing campaign, you need to be certain of your goals and objectives before you start, otherwise you can waste a lot of effort and time on something that is not producing targeted results. If you have done your research and decided that you want to create a social media campaign, the next step in the process is convincing your...

  • 10 things you have to know about SEO & social media in 2016

    There is a misunderstanding about how social media and SEO work together, whilst we know that social media does affect the search rank, nobody seems to understand how. Social visibility is only achieved by being active, engagement is key, but creating and posting great content that shares quickly is also only half the job done. One cannot simply schedule standardised posts to go out across all social networks. The SEO and Social Media discipline is not just about creating and posting great content, it’s about promoting that content so that it achieves the results we are looking for. Consider...

  • Twitter slowly returns to life after worldwide downtime [Update]

    Update #6: : Twitter.com is now accessible. nearly two full hours after it first went down. If it's still down in your area, drop us a comment in the section below. Update #4: It seems that Twitter is slowly creeping back into life. The Twitter mobile app on Android seems to be working for us at the...

  • Rest of world’s leaders have nothing on Obama, Modi’s Facebook game

    Facebook is playing an increasingly important role in the global political landscape, with nearly 90% of the world's governments maintaining some kind of presence on the social network. And if international relations were a popularity contest, then US president Barack Obama and Indian Prime Minister Narendra Modi would come out on top. That's according to a new study by PR firm Burson-Marsteller, which also reveals that 87 heads of state, 82 heads of government and 51 foreign ministers maintain personal pages on the platform. The study shows that, over the past eight years, Facebook has become the platform...

  • ANC MP sparks outrage with FB post urging people to burn #ZumaMustFall banner, flats [Update]

    ANC MP Bongani Mkongi sparked outrage on Saturday after he posted a Facebook post suggesting that a divisive #ZumaMustFall billboard be burned down along with the people living in the flats behind it. The billboard, which was erected in the centre of Cape Town on Friday, attracted criticism from a number of quarters. While some feel that the campaign is racist, others felt that the money spent on the billboard (its location is believed to be one of the most expensive in the city) could have achieved more had it been spent on social good. Among the critics was...

  • Check out Nomu’s brilliant twist on the #ZumaMustFall billboard

    On Friday morning, a massive billboard went up in central Cape Town. In large black letters on a stark white background, it simply reads "Zuma Must Fall". The billboard, situated in on one of the most expensive ad locations in the city, is not without detractors but perhaps the best reaction to it comes from food and lifestyle company Nomu. With a little Photoshop magic, the company turned a political statement into a genius piece of ambush marketing: #cakesmustrise: https://t.co/Nb0LZNGmHn pic.twitter.com/SyMO4rCoFi— NOMU Brands (@NOMUChirps) January 15, 2016 So far no one has come forward to claim responsibility for the giant...

  • #ZumaMustFall movement urges SA digital players to donate 30 mins a day to cause

    While the ugly wounds of South African race politics have been picked open this week, there are still some determined to make the country's president Jacob Zuma pay for his mid-December axing of finance minister Nhlanhla Nene -- an action which sent the Rand into freefall. Memeburn has received an email from someone claiming to be "one of the people behind the #ZumaMustFall campaigns" urging South African companies with a social media presence to donate 30 minutes to an hour of their time every day to what it says will be "THE biggest Social Media campaign this country has...

  • Standard Bank economist in hot water over racist tweet

    Standard Bank economist Chris Hart has landed himself in hot water following a tweet sent out on Sunday night which many have taken to be racist. In the tweet, Hart appears to argue that there is a growing sense of entitlement among black South Africans as well as an increasing "hatred toward minorities". More than 25 years after Apartheid ended, the victims are increasing along with a sense of entitlement and hatred towards minorities….— Chris Hart (@chrishartZA) January 3, 2016 The tweet, part of a much longer argument around how allowing capital to flow into South Africa,...

  • Mark Zuckerberg tells gran to encourage her granddaughters to ‘*be* the nerd’

    When Mark Zuckerberg announced plans to build his own Jarvis-style personal assistant on Sunday, he won plaudits from AI evangelists but his reply to a comment on the post could win him even more kudos from everyone who'd like to see a greater degree of equality in the tech space. "I keep telling my grand daughters to Date the nerd in school, he may turn out to be a Mark Zuckerberg!," wrote Darlene Hackemer Loretto. Read more: Mark Zuckerberg’s New Year’s resolution is to build his own Jarvis-style personal assistant In response, the Facebook founder and CEO wrote: "Even better...

  • #PennySparrow: Twitter isn’t buying estate agent’s half-baked apology

    Penny Sparrow, the former estate agent at the centre of a social media storm, has issued an apology for a Facebook post in which she compares black people to monkeys. Twitter though, is not buying the apology. In her latest post, Sparrow says that she did not mean her post to be "a personal insult to anyone" and that she's "sorry if you have taken it personally". She also claims that she is "not racial", adding that she helps "underprivileged people of all races". As a reminder, the post which landed the Scottburgh-based realtor in hot water included lines...

  • This viral Facebook post is the perfect shutdown to SA’s beach racists

    Every year, thousands upon thousands of South Africans flock to the country's East coast for the festive season. Given the domographics of the country, it should hardly be surprising that the majority of those holidaymakers are black. But every year, without fail, there will be a spree of racist posts lamenting the state the beaches are left in after the Day of Goodwill and New Years Day. Usually these posts go relatively unnoticed. This year however, that seems to be changing. Sparked by a post from former Jawitz Scottburgh estate agent Penny Sparrow, which compares black beach revelers to...

  • How to respond to, and survive, a social media crisis

    How to Respond to a Crisis on Social Media No one wants to be on the receiving end of a bad review or customer complaint. But thanks to social media, it’s easier than ever for dissatisfied customers to make their voices heard. You needn’t look far to find examples of social media crises. Volkswagen’s recent emissions scandal gained a tremendous amount of momentum when VW owners started posting on social media. Word of Chipotle’s problems with food contamination spread like wildfire when it hit Twitter. Every day, tens of thousands of upset customers make their way to social media to...

  • 8 massive social media blunders you can, and should, avoid

    We live in an over-connected world. Social media has changed the dynamics of business. It is now possible to engage customers 24/7 – and others are already doing it. The onus is on you to get your messages right on your social networks if you want to establish and build on the quality of engagement. We all stumble now and then, but on social media, we stumble in front of the whole wide world. This necessitates a better understanding of the medium. You need more prudence, empathy and awareness. There are lessons in each misstep and we can learn plenty...

  • 8 ways to use Pinterest to sell product

    It’s no secret that Pinterest is a major source of product discovery for social media users, and according to a new study by Piqora, a pin generates an average of 78 cents in sales. Many even go so far as to claim that the network generates more sales than Facebook or Twitter. I am not too surprised with these findings or claims because I myself find literally tons of pins everyday that somehow maneuver my online buying behavior and the list of “items to buy”. For an ecommerce store, the network is a golden opportunity to entice an audience...