• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Social media

  • What do you need to know about unlocking the power of social authority?

    Social authority online is not a nice to have anymore, but a must have. It's important to your own digital footprint, target audience, current customers, Google, the other top search engines and your personal and business brand. Your name is a brand and you should treat it as such. Before I purchase a new book, laptop or basically anything new, I visit my favourite online shop and other top quality channels where I read and review all the comments regarding the product or service that I'm interested in. My decision on purchasing the product or service is purely based...

  • Social media customer care – a job for marketing or the call centre?

    While most businesses today are employing some sort of social media strategy, many are still very slow to respond to customer support issues and complaints that come in through this channel. This might be due to poor monitoring of social media conversations, or it could be due to a lack of clarity around whose responsibility it is to respond to these posts and when. And of course, not everyone is equipped to answer every enquiry. A marketer, for example is unlikely to have the technical expertise to help a customer with a complex problem, and a junior employee may...

  • Engagement shouldn’t always be the main goal with social media

    Engagement. This word is so overused in regards to social media. By now, I'm sure you have heard and seen articles, blog posts, tweets, and comments that a successful social media strategy is all about engaging with your target audience and not about hard selling. I've heard it a million times before and starting to get sick of seeing it. Even though it's true that social media shouldn't be used for hard selling, it should be used to strengthen your current marketing campaigns and can add a huge amount of value when integrated into your business processes. Engagement on the...

  • Pick n Pay shows the world how not to deal with online criticism [Update]

    In a week that's seen South African brands take a beating on Twitter, Pick n Pay should probably have known better than to ask someone to remove a tweet linking to a blog post that criticised a new sale campaign by the company. The post in question, written by Celeste Barlow of the Reluctant Mom blog, takes particular issue with a promotional gift the retailer recently started giving out for purchases over R150. In the post, Barlow complains that the introduction of Stickeez toys as a purchase reward (which are small plastic figurines attached to suction cups) mean that she can...

  • Governments want your data badly, Twitter says requests have increased 52%

    That government wants your data is by no means a secret. But it's a little disturbing that its use of public social networks to get this data is on the rise . In its latest transparency report, Twitter says that the number of request from government for user data has increased to 52% during the first half of 2015. Jeremy Kessel, Twitter’s Senior Manager of Global Legal Policy, notes that this is the biggest increase between reporting periods Twitter has ever seen. Twitter says that from January to June this year, 56% of all worldwide requests for account information...

  • Personal branding and reputation management: what you need to know

    Personal branding working hand in hand with online reputation management not only supports your online marketing strategy, but it can also strengthen your overall digital footprint online. Whether you are marketing your business online or simply looking for a new job, the fact is that you should build your name online so that you can be seen as the leader in your market. Social media is a vehicle for communication online and using top social media channels is an excellent method for personal branding. Find below a couple of resources you can use to start building your own personal brand...

  • Bic SA #HappyWomensDay poster stirs up social media, misses the point

    Probably one of the most renowned brands in the niche world of ballpoint pens, Bic is the latest company to cause a stir on social media. Its social media shoutout to #HappyWomensDay just backfired after it tweeted a poster with a controversial quote. The Bic-branded image is of a stock imaged young professional women with the following tagline: "Look like a girl, Act like a lady, Think like a man, Work like a boss." Needless to say, this sentiment didn't go unnoticed and the brand was at the end of an immediate backlash. After deleting the tweet and removing the Facebook post,...

  • Harry Potter and the severe case of digital depression

    Warning: if you have no clue what The Order of the Phoenix is, this article probably does not apply to you* Some call it the ugly monster from within, but I just have this one image in my mind. It feels like an animated photo of Sirius Black screaming for his life in Azkaban as pictured on The Daily Prophet – the torturous feeling of Dementors sucking the life out of you. Dr. Seuss calls this the Slump, “and un-slumping yourself is not easily done”. Anyone who knows me knows I am a digital and social media go-getter...

  • Facebook launches live video-streaming feature for celebrities

    Facebook is venturing into live video streaming. The social networking app has launched Live, a new way for public figures and fans to connect. With Live, the company says, public figures can take their fans behind the scenes, host Q&As, share announcements and more. With Live users can also interact, watch the live broadcasts or choose to watch the video later on the public figure’s Page. Users comment on, like or share the video while watching a live broadcast. The celebrity in question is also able to see and respond to the comments. Users can see when their friends or other...

  • Mango warns against fraudulent Facebook recruiters

    South African low-cost airline Mango has issued a notice warning the general public against fraudulent recruitment posts on Facebook. "According to the company, the post is targeted at aspiring cabin crew members and opens up to a link from an unknown third party. The advertisement is being posted on social media channels page by a third party,” says Mango spokesperson Hein Kaiser. “It seems to be a carbon copy of a generic advertisement for cabin crew recruitment leading to what seems like a registration website.” However, says Kaiser, the airline is presently not recruiting flight attendants. “Mango will always...

  • Cape Town restaurant shows the world how to deal with racist online reviews

    Online reviews can be a tricky business, especially in the restaurant trade. In between picky customers and the ego needed to make an eatery sustainable things can get very messy very quickly. That said, sometimes the customer is just plain wrong. And in the the last couple of days, one Cape Town-based restaurant showed the world how to deal with those customers. Massimo's is an eatery in the seaside village of Hout Bay renowned for its authentic Italian pizzas. On Friday last week, the following review was posted to the restaurant's page on Tripadvisor: “Very disappointing” 1 of 5...

  • Here’s what you need to know about creating a keyword strategy for your social media campaign

    If you are at all familiar with SEO and digital marketing, you will understand the importance of keyword research. Did you know that keyword research is not just used for PPC (Pay Per Click) campaigns or optimising websites for better organic results on the search engines? You should also use keywords in your social media campaigns to increase your online visibility. Keyword research is the cornerstone of any digital marketing campaign. Research and select keywords that are relevant to your business that you can use in your social media strategy. Find some tips below on why you should do...

  • Google Street View catches South African robbery in progress

    We've seen a lot of weird and wonderful things hidden inside Google's Street View. From the highest mountain peaks to Robben Island and now a couple of guys holding a security guard up at gunpoint in Johannesburg, South Africa. The images, taken in February 2015 in Junction Road, are of two men pointing a gun at an ADT private security guard, in plain sight of the Google Street View car driving past. Following the Street View car, one can see a white BMW pulling up behind the private security car. The two armed men then ran up to the passenger seat...

  • The hashtag is dead

    Remember when the internet first became a place for businesses to explore? All the excitement of a new space to operate coupled with all the novel questions. “Do we need a website? How about a Facebook page, a Twitter account, an Instagram, and a blog?” And all agencies would scream in unison, “Definitely!” Then as time went on, the cringe worthy question became, “Can you make us go viral?” The latest question that keeps cropping up scares me almost as much… “What hashtag will we use?” The mighty hashtag. A genius concept for compiling and monitoring specific topics on social,...

  • 5 ways to utilise social media in lead generation

    Businesses have long known of the benefits of building brand awareness through social media. However, not all brand stewards view the same effort in the context that matters most: lead generation. Instead of only emphasizing activity metrics, such as likes, comments and shares, refocusing strategy to convert those numbers into tangible leads will generate higher revenues -- and do so by using the cheapest tool known to marketers. Here are five proven steps to turn social media followers into dependable leads: 1. Research your audience The purpose of marketing is to appeal to a target audience. But how will you accomplish this without...