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Social media

  • What F8 2015 taught us about the future of Facebook and technology

    This year, F8 revealed a vision for the future of Facebook, as well as its family of platforms. Following some high-profile acquisitions over the last few years, Facebook has repositioned itself as a collection of applications and platforms to best serve an ever growing audience of users. Growing from a single blue app on your mobile, the ‘family’ now spans the Facebook app, with 1.4-billion active users; 600-million people using Messenger; 700-million WhatsApp users; an additional 700-million Facebook Groups users; and 300-million on Instagram. Facebook has diversified for a number of reasons. First among these, is the company’s recognition...

  • Here’s what Hashim Amla’s batting career can teach us about Trevor Noah’s Twitter fracas

    If you've been anywhere near the internet over the last week or so, chances are you haven't been able to escape Trevor Noah's face. First there was the excitement surrounding the news that he would be taking over from Jon Stewart as host of The Daily Show, then there was the predictable backlash -- in Noah's case for some old Tweets -- followed by the backlash against the backlash. Everyone from the New York Times to Patton Oswald has weighed in on it. What many seem to have missed however is that Noah himself settled the debate with a...

  • Social media marketing: it’s about more than nice-looking profiles

    The web is the primary tool in market globalisation. Borders and distance are no longer a hindrance in getting people to buy and sell services or products. Social media marketing is becoming a top priority for many website developers and this is encouraged by the huge success of the popular social media channels. Various social media channels have millions of users around the globe and this makes these channels the perfect target for digital marketing. These channels are more than just a meeting spot where people can make friends. Marketers are using the potential of these channels in various...

  • With Messenger as a platform, Facebook’s strategy starts to make sense

    During the opening keynote at Facebook's F8 developers' conference, you got the sense that there were a lot of light-bulbs going off in a lot of tech journalists' heads. The moment that got those light bulbs burning was Mark Zuckerberg's announcement that Messenger would cease to be "just another messaging app" and would instead become a platform. The new Messenger platform will allow its more than 600-million users to create and share content from third-party tools as well as communicate directly with businesses rather than calling or emailing them. The more than 40 apps available on Messenger from the...

  • Real success in social media comes when brands must look at things from the customer’s perspective

    Over the past decade, the consumer landscape has shifted as customers have become more empowered to find and share information about the brands they interact with every day. Where brands once had a great deal of control over the information they shared and how they interacted with consumers, social media has now tilted the balance of power to the customer. Now, consumers have the ability to share their opinions about their experiences with brands and make their interactions with companies, products and services transparent to their friends, colleagues and family. A one-way broadcast has become a two-way dialogue that's guided...

  • Throwing shade on the timeline: 4 golden rules of personal brand strategy

    It’s a jungle out there, and there’s nowhere to hide. You’re going to have good days and bad days, and when everyone from your office frenemies to cabinet members is a tweet away, the chances of being drawn into brand-damaging conflict are high. Here are some of the golden rules I like to apply to my own life as well as client strategies. I sometimes break them, 1. Own your dirt The dustbin of history is overflowing with the careers of people who lied and got found out. If there’s dirt on you, or something that can be perceived as...

  • 8 ways to chase people away with your social media strategy

    Every minute, a company advertises a service or product where people have to visit its Facebook Fan page instead of its website. Social media is becoming so popular that when you open up your favourite newspaper, you will most likely see content from the publisher's Twitter and Facebook accounts. Social media has been integrated into our news feeds, the movies we watch, and even the music that we buy. While some social media statistics will try to convince you that the younger crowd are not regular users of Twitter and other social media channels, the fact remains that social media...

  • No communication = death to CRM

    Let's face it, CRM is now a buzzword and the space has become cluttered and somewhat over traded. For CRM to make it to the plateau of productivity, it needs to be properly integrated into customer communication. If CRM processes and systems can find their way to deliver intelligent communication, then there is unprecedented potential for businesses to hit the customer growth curve. Sadly, without the communication element, CRM as we know it will continue to be a drag rather than an accelerator of value. Once the system is up and a reservoir of customer data is in place,...

  • Momofuku founder David Chang talks robots and restaurants at SXSW

    In what feels like the far-off southeastern corner of Manhattan, stands a small restaurant attracting foodies from across the world. They serve tiny buns that wrap around a certain deliciousness, the type this journalist doesn’t have the proper vocabulary to describe. It’s called Momofuku and has since it opened in 2004, made its owner David Chang one of the most celebrated chefs in the US. When restaurants saw their most valuable assets reduced to Instagram fodder, David made many enemies by outlawing social media use at his restaurants. Instead of spending time on social media, David seemed to say, he...

  • Facebook revamps its community standards, adds more clarity

    There appears to be an increasing tweaking of guidelines by blogging and social platforms to protect their users. Twitter cracked down on trolls, Google’s Blogger on adult content and now Facebook is revamping its Community Standards. Facebook is not changing its guidelines or adding new ones, it is simply providing clarity and examples because according to it, there has been confusion around what they mean by nudity or hate speech. There has always been an imbalance between what Facebook Community Standards says and what it ultimately does. In a joint statement by Monika Bickert, Head of Global Policy Management, and...

  • 6 hot tips for handling trolls without losing your temper

    Trolling is an ongoing source of social media angst. “Don’t feed the trolls” is a mantra of anyone who’s spent much time on Twitter. But it’s more complicated than that, and when you’re being targeted, it’s very easy to lose your temper – and quite possibly, your reputation along with it. Recently I ran the @CurateZAR twitter account for a week. Every week, a different curator runs the account, sharing their personal stories as well as opinions. Discussion is often robust, and the experience was no different for me. I discussed everything from my mixed race heritage, to favourite...

  • 5 things you need to know about protecting your child from cyber-bullying

    In our fast-paced world of smartphones and always-on connectivity, bullying has taken a quantum leap from the playground to the world of social media, making it harder to track and more complicated to resolve. According to a recent survey by consumer insights company Pondering Panda, the increased use of mobile devices has contributed to the prevalence of bullying amongst school children. According to reports, a shocking 50% of all SA students admit to being a victim of bullying, at some point during their schooling. Cyber bullying, in particular, can have serious consequences for the well-being of your child and is...

  • This is the easiest method to create a social media marketing strategy

    Social media marketing is a great way to engage and find new customers online, but what you do is far more important than just having a presence. Creating a social media marketing strategy for your business might sound easy, but think about it for a while. Do you really know what you are going to do with your campaign plan? Are you going to post random blog posts and status updates just to publish something? It's important that you have a strategy in place so that you can best serve your target audience, and also help you achieve your...

  • 3 metrics for social success: who’s doing it right in South Africa?

    If you have them, you are content and they don’t really matter, if you don’t, it’s a major headache. Followers on Facebook definitely don’t excite the senses as an interested 3rd party in a post organic reach world, but they still have a role to play in measuring social success. The followers you have provide a base with which you can work from. Understanding your social demographic for content creation, offline communications or targeting similar people with paid advertising. Because all brands are at different stages of their social development and have different goals based on their industry,...

  • The US government filed for 95% of all Pinterest user data requests in 2014

    In its annual transparency report, Pinterest claims that the United States government was responsible for the majority of requests for user information in 2014. Of the 41 requests Pinterest received, 39 demands for information in 54 accounts were from the United States. Canada followed with one request for three accounts and Australia with one request for one account. Both Canada and Australia had their requests denied, but Pinterest ceded to 32 American demands, denying only seven from the US. "While the vast majority of requests are straightforward and routine, there are some occasions where we think the nature, scope or...