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  • 5 steps to creating the customer data platform your business needs

    For most companies, storing, accessing, and using customer data is a massive headache. Duplication of efforts is almost inevitable, and people rarely feel confident that their data is accurate. Even worse, when one department creates a new source for customer data, other departments often aren’t aware or may be unable to rely on it because it lacks critical data. To combat these challenges, many companies are turning to a customer data platform. A customer data platform is a single repository that houses information about customer identity, behavior, purchase history, and more. Just storing logfiles of this data has limited utility,...

  • Why chatbots won’t replace humans

    Fear-mongering is everywhere, in every industry. And most recently, the contact centre has experienced its own dose of this with the announcement that Facebook will be making use of chatbots via Messenger to deal with customer queries. The concern, of course, is that the development and inclusion of intelligent tech will replace humans in a contact centre. There are many opinions on the matter, but many industry experts maintain that while the advancements of technology are remarkable, for the foreseeable future there will remain an important place for people, with the help of automation, in a contact centre. The reality is...

  • Trine 3: The Artifacts of Power review: colourful puzzling

    I've been through a load of "serious" games of late, which left me sweaty running from zombies, shooting things in the face while skydiving through space and time, and picking up as many radioactive coffee mugs as I can find. So when developer Frozenbyte decided to bring Trine 3: The Artifacts of Power to the PlayStation 4, I took damn good notice, and sighed at the thought of playing a light-hearted puzzler for a change. Read more on Gearburn.

  • 5 free and innovative games worth more than their pricetag

    Free games have become increasingly common, especially on mobile devices, and thanks to many free-to-play microtransaction practices the whole concept of free games has become tainted in the eyes of many. If it isn't mobile games riddled with in-app purchases then people think of the shovel ware garbage that is thrown up on the majority of indie game sites such as itchi.io or Game Jolt. However, there are exceptions to these two types of free games, and some such games can be some of the best games available to play. Read more on Gearburn.

  • Microsoft Q3 results see Surface continue climb, WP fall

    Microsoft has revealed its financial results for the third quarter of its 2016 fiscal year. And it's more of the same for the Redmond company. The tech firm recorded revenue of US$20.5-billion for the quarter ending 31 March 2016, with operating income and net income standing at US$5.3-billion and US$3.8-billion respectively. While its cloud revenue grew three percent to US$6.1-billion, its personal computing segments saw more modest growth of 1%. "Windows OEM revenue declined two percent in constant currency, outperforming the PC market, driven by higher consumer premium device mix," the company revealed in its earnings report. Surface, mobile and Xbox? Its Surface lineup continues to perform well, seeing...

  • What a Rwandan motorcycle taxi startup can teach Uber

    With its relentless expansion, you'd be forgiven for thinking that Uber is an indomitable force. But there's another transport market, African motorcycle taxis ('motos'), where Uber will have to go a long way to beat the leaders in the field -- Safemotos -- a fast moving startup based in Kigali, who were recognised in the 2015 NT100. I was lucky enough to meet with Nash and Peter, a passionate and dynamic founder team, while visiting Kigali. Other than the obvious financial potential of the SafeMotos, they explained how it's addressing a clear social need for improving motorcycle...

  • #IAmMuslim: powerful social campaign aims a blow at Islamaphobia

    Every week seems to bring with it new incidences of Islamaphobia. Spurred by a growing migrant crisis and the recent terror attacks in Europe, Africa, and the Middle East, intolerance directed at the Muslim community is higher than ever. In response to this, Native VML and People Against Suffering Oppression and Poverty (PASSOP) have teamed up for a social media campaign that aims to address this situation by confronting people's prejudices. It does so by posting photos of Muslim women wearing a traditional Islamic hijab, fashioned after the flag of their home country. “Juxtaposing these two symbols...

  • Prince is dead: the social media numbers behind the grief

    Prince Rogers Nelson, known by his mononym Prince, is dead aged 57. The singer, producer, actor, and all-round entertainer passed away on Thursday after being hospitalised with flu last week. Unsurprisingly, fans around the world took to social media to express their grief at the loss of the global mega star. And they have done so in incredible numbers. “In the hours since the announcement there has been an outpouring of support, respect and heartbreak over the news - totalling over 3.5-million social media responses. Or, said otherwise, 60 a second," said Kelvin Jonck, MD of YouKnow Digital....

  • Weekly Round Up #59: Cell C CEO, YouTube 360° live stream, Dark Souls board game, Xbox 360 is dead

    Welcome to Weekly Roundup, our podcast discussing the latest tech trends, innovation, and news from the last few days. This week on BurnCast, Senior Reporter Stuart Thomas talks to Reporters Graham van der Made and Hadlee Simons. The team discusses Cell CEO sexist statements, YouTube launching 360 % live video streaming functionality, Dark Souls board game smashing Kickstarter records and the death of the Xbox 360. In a new feature 'Weird News of the week', the ever the misbehaving child, internet, names a research vessel "Boaty McBoatface" and the authorities won't have none of the silliness. The team also talks about what...

  • Need a free, unlimited VPN service? Download Opera browser

    Google Chrome and Mozilla Firefox rule the roost when it comes to desktop browsing, but Opera's latest browser update might lead you to switch... The Norwegian company has pulled a fast one by integrating a free VPN service into its browser - albeit in the developer version of the browser for now. "All other VPNs for the major desktop browsers are extensions, with most of them based on a paid-subscription model or offering limited data usage," the company explained on its website. "Everyone deserves to be private online if they want to be. By adding a free, unlimited VPN directly into the browser, no...

  • Examining Facebook’s 10 year roadmap in an industry that changes daily

    F8 is Facebook’s annual developer conference, which was held last week in San Francisco. Mark Zuckerberg gave developers insight into the focus points for the social giant, and revealed a 10 year road map – something perhaps at odds within an industry that shifts and grows and changes direction on an almost daily basis. By his own admission, it’s a lofty plan: “I think we can all underestimate just how much the world can change in 10 years.” To think that 10 years ago, Facebook was still in its infancy, to predict the future a decade down the line...

  • 5 big business lessons you can learn from Star Trek

    Gene Roddenberry had a dream. The result of that dream was Star Trek. Roddenberry's concept was embodied in a future where mankind had, after eons of trial and error, finally grown up. In three hundred years the pettiness of racism, greed, war (among Earth people) and drug abuse crimes have mostly gone the way of the dodo. Warp drive opened the universe to the children of the Earth and showed them the diversity of life elsewhere; and the children, finally, matured. Read more on Ventureburn.

  • YouTube vs TV: the battle lines for advertisers are being re-drawn

    Spare a thought for today’s TV executives. Not too long ago they were the kings of all they surveyed, smiling sympathetically at their struggling music and film counterparts who were being destroyed by the internet, while confident that their business model would stand the test of time. Apparently those days are over. Today, they are forced to listen as Google’s top-ranking European executive delivers a blistering attack claiming that YouTube advertising is far more effective than television, and suggesting that advertisers spend (many) more of their dollars on YouTube. In a report entitled ‘The (Entertainment) Revolution will not...

  • Top trumps! BMW M2 Coupe vs Audi RS 3 Sportback vs Mercedes-AMG A 45

    The new BMW M2 – the Munich automaker’s keenly anticipated follow-up to the madcap 1M Coupe – has now well and truly arrived. Yes, the brand’s entry-level M model – which borrows a few bits and bobs from its bigger brother, the M4 – has touched down in South Africa to turn its rear tyres into smoke and set the cat amongst the compact performance pigeons. Question is, how does it stack up against the very latest versions of its most direct rivals from the other Germans? That’s right, we’re talking about the Audi RS 3 Sportback and the Mercedes-AMG...

  • 4 WordPress theme design tips for improved conversion rates

    Let’s make something clear. We’ll not be talking about trending themes and fads. I won’t tell you whether you should use this color or that. And we sure as anything won’t be talking about how to optimise pictures (progressive rendering, by the way). Sorry to disappoint you by not giving you information which you should know already. This article is for web designers. And we’ll talk theory. You can put the ideas and principles to practice on your own. 1. Focusing and Guiding User Attention Your default analogy for user’s attention span should equate it to water or sand. It trickles/blows...