Advertising & Marketing, Innovation

How to apply Youtility to your brand: lessons from the world’s most innovative bank

Building a brandUp until now it has been a daunting task to constantly be ahead of the game. For the last few years, staying ahead of the pack and retaining market share has meant keeping a close eye on your competitors. How many times have we received that email from the brand manager saying: “Oh no, have you seen the new campaign XYZ Brand just put out, it’s just like ours. I swear they’ve been spying on our strategy meetings!”You are either ...

Gearburn

The new age of storytelling: 6 games with killer writing

Story-games-leadMost of us, especially non-gamers, do not often look to games as a medium of storytelling. Some of us play them to pass the time or to satisfy our primitive competitive need on a virtual platform. The truth is that games are a brilliant means of conveying a story. Its interactive characteristics make for an extremely immersive experience and because of its creatively free nature, the possibilities are endless. As such, here’s a list of six games whose potent narratives ...

Ventureburn

Bonjour Africa: how language can make for a more popular ERP solution

AfricaExpanding into Africa? Many growing companies are and when they do so, the first real tests of their enterprise resource planning solutions start to take place. Among those tests is the ability for the system to work in multiple currencies, across different time zones and in areas where connectivity just isn’t all that great. And there is one more major test, too – language. That’s because an ERP system which is able to ‘speak’ to the user in their preferred ...

Motorburn

5 bikes we’re desperate to ride this year

KTMWhoever says you just need money to buy the most awaited motorcycles of 2014 has not gone shopping yet. Yes, that’s right. If you are planning to splurge on a two-wheeled guzzler this year, make sure you have loads of attitude to carry it off.With so much excitement around the tech we're putting in our cars, it's easy to forget that the motorbikes are advancing at an equally fast pace. It's also easy to forget that the needs and ...

General Tech

Hogwarts is here: you can now enrol to study witchcraft and wizardary online

Hogwarts is HereWeren't one of the lucky few to get a Hogwarts acceptance letter when you turned eleven? Fear not, muggle -- the premier school of witchcraft and wizardry is now available for everyone with an internet connection. Yep, Harry Potter fans around the world can now get a little bit closer to the magical world of the series thanks to a fan site which seeks to bring Hogwarts into the age of online education. Hogwarts is Here gives muggle-borns the ability to ...

Memes

What Barry Roux and Neknominations teach us about the power of memes

Barry RouxLet me put it to you: “The dominant media at any given time in a society strongly shapes both the individual and collective life” – Marshal McLuhan What has dominated the South African social media space especially in these last few weeks, was not the elections and the long awaited release of the Public Protector’s Nkandla report. Instead it’s been humorous constructs around Advocate Barry Roux in the Oscar Pistorius trial and the trend of NekNominations evolving into RakNominations. Known ...

Advertising & Marketing, Video

These people applied for the world’s toughest job; what they got stunned them

fake jobThe job market is tough these days and people have to work extra hard to beat out the competition.Mullen agency in Boston put together a cool project for one of its clients. The idea: a simple job ad for "director of operations" position at a company called Rehtom Inc. The requirements were kinda of insane:Must be able to work 135+ hours a week Ability to work overnight, associate needs pending Willingness to forgo any breaks Work mostly standing up and/or bending down Must ...

BurnCast

BurnCast: The quantified self and wearable tech in Africa’s healthcare system

Welcome to BurnCast, our weekly podcast that discusses tech trends, innovation and news. Hosted by Mich Atagana and Stuart Thomas.Wearable tech, the quantified self and health. Unlike the rest of the world, Africa hasn’t really gotten into the trend. Perhaps it is time investors started thinking about wearable tech more seriously.On this week's BurnCast our hosts discuss the role wearable tech could play in Africa's healthcare system and where data monitoring gathering for diseases across the continent is needed. ...

Online media, Social networking

Just how vital is Gareth Cliff to making WeChat relevant in South Africa?

CliffCentral WeChat TVCIt doesn’t take a rocket scientist to figure out the basics of Gareth Cliff’s next independent venture, CliffCentral. Cliff -- arguably the most well-known broadcast personality in South Africa -- is promising ‘unradio’, and while that may have more to do with giving the heavy-handed regulation of the Broadcasting Complaints Commission a wide berth, the format will probably be very different to what we’ve come to expect from commercial FM radio.The link with WeChat, where Cliff has an official ...

Gearburn

5 mind-blowing technologies that will shape the future of medicine

Doc-BrownThe field of medicine is rapidly evolving with the emergence of new technology in the health sphere. Consequently, patients are able to better engage in their own health while doctors are able to more effectively treat conditions and perform less invasive procedures. New developments in 3D printing and prosthetics are enabling individuals living with disabilities to experience the world in whole new ways.On the horizon, Brain Computer Interface (BCI) technology is set to change the future of medicine, literally ...

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