News

British explorer holds first ever smartphone video call on Mount Everest

British mountaineer Daniel Hughes has made the first ever live video call from a smartphone at the peak on Mount Everest.As The Verge notes, the call isn't the first from the world's highest peak, but it is the first video call made using a smartphone.Hughes, who undertook the climb, made the call from the top of the world using an HTC One as part of his fund-raising efforts the Comic Relief charity. Speaking to the BBC, he said: ...

Social media

Your online reputation is worth gold if you manage it correctly

GoldIf you are interested in finding out what people are saying about your services and products online, have you considered starting an online reputation management strategy? Online reputation management, better known as ORM, involves so much more than just checking for links online. It's about monitoring (listening) to your actual reputation on the web and how people feel about your services, products, and company.Many assume that ORM should only be used to monitor any negative comments and feedback to anything ...

Advertising & Marketing, Innovation

The art and science of experiential marketing

Intel Experiential marketingPeople are pretty fickle. Don’t try and deny it; we are. It’s a fact that marketers and advertising execs the world over have been battling with for ages now. We get bored very quickly and move our attention to the next best thing to come along. We are spoilt for choice now and marketers are forced to get more and more creative about how they engage with us, cue: experential marketing.Essentially this is an immersive way of getting more ...

Ventureburn

Everything you need to know about 88mph Nairobi from Nikolai Barnwell

88mphSeed accelerator 88mph's Nairobi director Nikolai Barnwell spoke to Ventureburn about its upcoming three-month acceleration programme in the Kenyan capital: what they look for in a startup, mentors and the African investment space. Whether you're an entrepreneur considering entering the programme, or just interested in tech in Kenya and Africa, you won't want to miss this Q&A.What does 88mph value in a startup? Are you looking for innovation or sound business models?I don’t think they necessarily contradict each other. More ...

Gearburn

Toshiba Satellite U920t review: middle of the road

Toshiba SatteliteThe Satellite U920t is an Ultrabook that was released by Toshiba earlier this year. Currently, it is the only product in its laptop/tablet combo range that boasts Windows 8 Pro. It is admittedly a good and reasonably affordable device (R10 999) but its user friendliness and practicality is a problem.Feels greatThe Satellite U920t looks and feels great. It’s a sturdy and attractive piece of hardware. In tablet mode, you work on a five point touch-screen system. This basically means that ...

Facebook

Trial by Timeline Facebook app shows how you’d be punished for being you

Trial by timelineWhat do you get when you combine a Facebook app with data about human rights abuses? That would be Trial by Timeline. Following in the wake of a number of similar interactive Take-this-Lollipop-style sites, this campaign by advertising agency Colenso BBDO for the New Zealand arm of Amnesty International scans your Facebook profile for 'crimes' that could get you lashed, stoned, imprisoned or beheaded in countries around the world.The site, which was originally launched late last year, has been gaining ...

Samsung

Samsung’s rule continues as it expects to sell 10m Galaxy S4s in under a month

Galaxy S4Samsung co-CEO Shin Jong-kyun has hailed the company’s new Galaxy S4 phone as its fastest ever selling gadget ever. The company's new flagship smartphone is expected to hit 10-million in sales next week, less than a month after it first launched.Speaking to The Korea Times, Shin said that the company is "confident that we will pass more than 10-million sales of the S4 next week. It is selling much faster than the previous model S3."He added that the ...

Blogs, Infographic

Want more likes and comments on Tumblr? Here’s how to get them

TumblrAnother social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s most contagious content and has a fascinatingly wide demographic profile. And with the added buzz it’s getting from the much-talked about Yahoo acquisition, social media professionals should not ignore it.Gnip gave me access to the Tumblr firehose a little while back and I used it to ...

Africa, News, YouTube

MTN launches Africa’s ‘first custom YouTube channel’

MTN YouTube ChannelMobile networking giant MTN has launched the first custom YouTube channel in Africa, something which it hopes will give it an edge in a tough industry with massive ad spend budgets.Custom channels, first unveiled in 2011, allow brands to customise their subscriber engagement and have been used by big brands as well as celebrities such Madonna, Ashton Kutcher, Amy Poehler and Tony Hawk as means of pushing original content.While any advertiser can use YouTube, custom channels provide ...

Google, News

Google Hangouts upgrade kills Google Voice calls on your computer

Google logoAn upgrade to Google Hangouts has killed a number of features from Google Talk within Gmail, including the ability to set your availability status and make Google Voice calls.Essentially if you upgrade to Google Hangouts, you will no longer have the option to host a Google Voice call on your computer, something that's become an important part of a lot of people's work days.According to The Verge, the removal of the feature was first reported by users in ...

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