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  • Medo launches a programme to empower young women in science, technology, engineering and maths

    Last night, Medo hosted a discussion and presentation of its Women in STEM (science, technology, engineering and maths) programme. The event took place in Cape Town, with the young school girls telling the guests about their experiences and even brainstorming ideas on how the city can solve the problem of cable theft that affects the running of trains. Across industries, gender inequality is a white elephant that comfortably and has always sat right in the middle of these industries. Science and technology is one of these industries. Companies like Uber and Microsoft and others have had to address this...

  • What did WWDC tell us about the future of Apple?

    The popular Apple Worldwide Developers Conference (WWDC) began this year on June 8. This annual event enables Apple to inform developers about new products as well as upgrades to existing software and hardware. Just a few days ago, Apple released information about changes to dozens of its products, which is of interest to ordinary consumers and industry observers alike. Apple Maps has been notorious for its unreliability in the past, with CEO Tim Cook even apologizing for it and urging users to instead use third-party software. Apple has now added transit information to Maps for about a dozen Western cities...

  • Weekly Round Up #26: E3 Special — bland or totes amazing

    Welcome to Weekly Roundup, our podcast discussing the tech trends, innovation and news from the last few days. This week, Stuart Thomas Andy Walker, Jacques Coetzee and Graham van der Made chat brings you another podcast special, focusing on E3 2015 Throughout the podcast, they dissect what outraged, tickled and annoyed them about this year's Electronic Entertainment Expo. The team already live blogged the event, with announcements from Sony, Microsoft, Bethesda and Square Enix. The event took place from 14-18 June. Gearburn, our gadget and gaming site, followed it, analysed all the announcements and got conversations going. It has been an...

  • Want to race a drone? This Cape Town company will teach you how

    While new legislation may have been a blow to South Africa's burgeoning drone scene, there are still people doing interesting things in the space. You can now, for instance, learn to build and fly your own racing drone. Cape Town-based maker hub Curiosity Campus is set to launch its first drone academy this July. The aim of the course is to allow students to build their own drone, learn to fly it, and then race it (we're guessing the ultimate goal is to get as good as these guys). Once the course is done, participants will be able to...

  • Meet Bartesian, your personal robobartender

    Waking up to the sound of your coffee machine starting up and brewing you a fresh cup of coffee beans you can possibly imagine, is magical. Coming home to the sound of your cocktail machine shaking a most needed cocktail, is a game changer. Bartesian is the robot arm that uses mixes your cocktails for you. Apologies, this is something that needs pinching or repetition just to double check that it is real. Really awesome, the Bartesian uses the spirits you want and combined with a flavour capsule, the cocktail you needed all day will arrive shortly. You can even select...

  • 3 ways men and women respond differently to marketing, according to science

    We’ve read about how men are from Mars and women are from Venus. We’ve even observed the stark differences in behavior between ourselves and the opposite sex on numerous key moments. In conversations and interactions, we adapt our own responses significantly to match the behavior of both sexes. Why then do we use a one size fits all approach when it comes to marketing? Unless it’s a male-only or female-only product that we’re peddling, we don’t even bother to take the sex of our target audience into consideration while designing our marketing communication. I’m going to discuss five compelling reasons...

  • Unleash the power of retargeting to drive better ROI from digital advertising

    Today’s customer flits from device to device during any given day – perhaps browsing the Web on a smartphone while waiting in a queue, doing online banking and shopping from a PC at work, and watching videos while lying in bed at the end of a hard day’s work. Given that our customers live in a multi-screen world where they do so much on the go, good marketers should engage them with appropriate services and messages - wherever they are and whatever they’re doing. This is where retargeting has an invaluable role to play in your marketing strategy. This is...

  • Ampion Venture Bus: an NGO’s mission to drive impactful innovation in Africa

    There are various initiatives through which entrepreneurs can come together to ideate, develop, test and launch a product (and company) in Africa, but none of them sound as somehow crazy audacious as the impact driven non-profit, Ampion Venture Bus. Basically, participants are put on a bus which then travels through different countries, attending pitching events and building products as they go along. If you consider the bad roads and restrictive nature of a bus, one would think it is not the ideal way to facilitate innovation and ensuring overall efficiency, but co-founder of Ampion Jan Schafft thinks otherwise. He tells...

  • Pickup truck top trumps: new Toyota Hilux vs updated Ford Ranger

    In South Africa – just as in numerous other bakkie-mad countries – you’re either a Hilux man or a Ranger man. It’s really that simple. No two other compact pickup trucks boast as vociferous a following as this bundu-bashing pair. And the monthly sales statistics prove it. Locally, the next compact pickup in line is the Isuzu KB, which struggles to manage even half of the Hilux’s monthly total, while the likes of the Volkswagen Amarok and Mazda BT-50 (which is essentially a Ranger underneath) needn’t even bother turning up. Read more on Motorburn.

  • Console War revived: Xbox One outshines PlayStation 4 at E3 2015

    Day 0 of E3 2015 was one to remember especially for the likes of Bethesda and Microsoft's Xbox team. There were so many big announcements from these companies (and no, I'm not even talking about the AAA titles either) that everything that followed afterwards seemed to fall flat on its face. Notably, Sony's PlayStation presser fell well within this latter category. The blue team took to the stage after Microsoft announced new hardware for the Xbox One. This includes the Elite controller for US$150 which is comparable to the Scuff range, and improvements to the Xbox One's interface and software. Backward compatibility...

  • Cerebra launches academy to get corporate drones comfortable with social

    Cerebra, the WPP-owned digital and communications agency, has launched an academy aimed at empowering corporate workforces in social media use. The academy uses a combination of face-to-face and online video based training designed to help corporate employees to mitigate the risks, and deliver on the opportunities, of social media. As the agency notes in a press release sent to Memeburn, big corporates fall victim to social media disasters on an almost weekly basis. This, it says, is largely down to a lack of education, especially when it comes to the relationship between an employee's personal social profile and their employer....

  • Google takes another look at Glass

    Starting by connecting scuba goggles to a computer, Google Glass soon become the technological baby of the wearable world. Although the glasses took a bit of a back seat, with technology that makes your eye-wear as smart as a super computer, the glasses were taken off the shelves in January 2015. One has to admire Google's attempt to blow everyone else out of the technology pool, taking a 10x VS 10% approach in tits advancements, perhaps we now see a beaming example of the much hated global over-achiever. In an article posted one the Google+ account, the technology giant...

  • Record-holding US$511m Jurassic World gets even better…with dachshunds

    Jurassic Park, directed by Steven Spielberg and created in our prehistoric nightmares, has captivated audiences since 1993. The four movies are set on a series of islands located off the coast of Costa Rica. Through DNA trapped in fossilized mosquitoes and filling in the gaps with reptile genes, scientists are able to play all masterful creator and create their own dinosaur-filled theme park. The most recent movie, Jurassic World, set a record at the box office, making US$511-million world wide on its opening weekend. A hybrid dinosaur is bred in the labs but manages to escape, obviously, which turns into a...

  • 5 things corporates need to learn about Augmented Reality

    “Augmented Reality is one of the Top 10 strategic IT technologies of all time.” – Gartner Inc. The question I get asked the most, and I guess it’s a sign of the technology’s novelty, is: “So what exactly is augmented reality?” The next question usually has something to do with The Matrix, Minority Report or Inception. But it’s really quite simple: Augmented Reality is a piece of technology that links a real life trigger (which can be a printed picture, a photo, or anything that can be recognized by your device’s camera) to a digital asset: your company’s website, a...

  • 8 challenges every IT consulting firm faces

    Consulting is a service business. And because it’s a service business, it doesn’t quite receive the same amount of admiration or recognition as a product business would. Today’s startups are focused on creating the next big thing and as such, services is not something you immediately think of, when you hear someone is starting out on his own in this industry. However, IT consulting, while not appreciated enough, does face its own set of challenges and problems. 1. Generating new business Sure, getting new customers is important in the product world. But it’s even more significant for an IT services company. Considering...