Advertising & Marketing

3 Stages of the web as a storytelling medium for brands

DarkKnightViral The best brands are built on stories. No-one huddles around the proverbial water cooler and talks about Product XYZ's incredible new feature. But they will talk about Nando's "The Last Dictator" ad, or Coca-Cola's "Reasons to Believe" campaign. For decades, there's been an assumption in advertising that if you want to tell a grand story for a brand, then you do it in a TV commercial. But all indications are that this could be changing, and the web might be ...

Advertising & Marketing, Social networking

Niche social networks: Too focused or a playground for smaller brands?

Playground For a while now it has been the general belief that bigger brands with all the budget are making it nearly impossible for smaller brands with less budget to cut through the clutter and get themselves heard in advertising spaces. But how true is this statement when there are a lot of smaller niche sites out there? Where are the major brands advertising? The major consumer brands are spending a lot of advertising and marketing budget on the major social networks -- ...

Mobile

Racy, romantic or drunk dialler: What your phone says about you

It seems Android is trying to overtake iPhone in every way possible. A recent survey from Match.com says that Android users are quick to get a little action, reports Venturebeat. The online dating service revealed that Android users are more likely to have sex on the first date than iPhone or BlackBerry users. It arrived at the results after running a survey on a sample of 1 068 Canadians. Kimberly Moffit, Match.com's "Relationship Insider" and psychotherapist, said the survey shouldn't ...

Video

New Die Antwoord video looks set to repeat viral success [Video]

Fresh off making their new album Ten$ion available for download on iTunes, Die Antwoord have dropped a brand new video for the single "I Fink U Freeky". Since going live, the video has had upwards of 40 000 views and counting. Shot entirely in black and white, it features Ninja and Yolandi in a variety of gritty domestic scenes -- including Yolandi flicking a cockroach out of a messily fried egg. These household ...

News

Twitter heads defend new censorship policy

Twitter heads are defending the company's new censorship policy, which was announced last week. Executive Chairman and co-Founder Jack Dorsey said that the new censorship policy will not harm Twitter's ability for change and that, if anything, "it actually censors less" reports TechCrunch. The new policy allows Twitter to withhold content from users in a specific country. Before now the social network's only option was to remove the content globally. Dorsey was speaking in an interview after accepting an award for ...

Design

What if we designed houses like web apps?

House plans David Galbraith has embarked on a fascinating journey, exploring the notion that the flow of people and their interactions inside buildings, is similar in design to the flow of data and user interaction of Web apps. Could best practices in web app design be applied to architectural design? Galbraith is a buddy and he belongs to what is a very small group of people I know, who are both insightful and foresightful, about the tremendous changes that our digital technologies are creating ...

Gearburn

Hands-on with Nokia’s Lumia 710 and scorching Lumia 800

At a recent launch event in South Africa, we got some hands-on time with Nokia's new Lumia 710 and 800 handsets. Read on for our first (or second) impressions. Hardware Both the Lumia 710 and 800 are powered by 1.4GHz processors, 512MB RAM and run Windows Phone "Mango". Both handsets also use micro-SIMs, so be prepared to do the SIM swap shuffle. The main differences between the mid-range Lumia 710 and 800 are related to display type, flash memory, camera and build quality. The ...

Gearburn

BlackBerry reveals new smartphone, the ‘London’

London’s calling. From the leaked slideshow of the BlackBerry Roadmap of 2012 comes the revelation of the anticipated BlackBerry “London”. November 2011 saw the first photo of the BlackBerry London bubble to the surface, but it was a dummy phone which resembled the ultra-expensive, Porsche-designed P’9981. he BlackBerry London in the leaked slide seems to resemble a smartphone version of the disastrous PlayBook. Flat, with iPhone 4S-like rounded corners and rocking a similar interface to the PlayBook, the London looks dramatically different to BlackBerry’s usual ...

News

New Die Antwoord album drops on iTunes, announced on Facebook

Die Antwoord shot to fame, at least in part, by using social media to leverage their faux trailer-trash, multi-lingual flavour of rave-driven rap. It’s hardly surprising, therefore, that the medium is playing a central role in promoting the group’s new album, Ten$ion. The first inkling that it would as close to business as usual as you can get with the internationally renowned “Zef” group came in the shape of a teaser trailer for the album on YouTube. Since going live ...

News

Twitter ad revenue to hit $540M by 2014

Twitter’s ad-revenue is set to hit US$540-million by 2014 -- triple its current value. That’s according to research from marketing analysis firm eMarketer. The news comes fresh on the back of Twitter CEO Dick Costolo claiming that the social network is "not a media company". Costolo made the comments while addressing AllThingsD's media conference. The comments were surprising given Twitter’s reputation as a platform for breaking news, entertainment and a variety of communications. "You [even] sell advertising," AllThingsD's Peter Kafka ...

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