If you take the time to read some of the many articles on mobile app strategy, you'll find that they focus on trying to answer the crux argument of whether to build a native app for each mobile platform or a web app that tries to cover them all. After all, there are significant costs involved, both in development and time to market, and focussing on one strategy appears wiser than trying to be the best in all.In most ...

How many social networks have you heard of outside of Facebook, Twitter and Google+?Turning our lives into single-line updates is now the acceptable social drug which the big three continue to push into our digital veins.Not every social network, however, has been as successful as the big players and, like sand through an hourglass, these are the defunct social networks of our lives.BahuThis site began in 2007 as a social portal for French and Belgium students but ...

If you're a search newbie and want to quickly learn the ropes of the Pay Per Click (PPC) world then using Google Adwords and a tracking program like Analytics will be quite useful. These tools, coupled with a little Excel spreadsheet savvy, can go a long way in managing a new campaign.Here are a few strategies to keep in mind when launching a brand new PPC campaign:1. Start with Google: Your friends may weave a yarn about Yahoo!/Bing ads but ...

As regular readers of my app reviews will know, I have a sick obsession with budgeting, recording expenses and knowing where I stand financially at any given time of the day.Hence not one, but two personal expense apps have been reviewed on Gearburn since I started writing two months ago. I'm not sure what it is, but I'm pretty sure it's not as healthy as I keep telling myself. Moving on.This week I look at personal banking apps — the ...

Somewhat lost in the news because of Google's acquisition of Motorola, Buddy Media, a New York startup raised US$54-million at a US$500-million valuation.Buddy Media helps corporations set up and run their presence on a wide range of social networks.From Buddy Media:We are in the midst of a massive shift online from a search and intent-based world to a social, people-based world. The last three years were about the consumer side of social platforms, as we watched Facebook, Zynga and Twitter ...

Quoting what it calls "people familiar with the matter", the Wall Street Journal (WSJ) has reported that Canada's Research in Motion (RIM) is developing what may come to be known as BlackBerry Messenger (BBM) Music.According to the WSJ, the new service would allow subscribers to "access" music on their BlackBerry smartphones.The Journal's sources claim to have discussed the new service with RIM executives and were quoted as saying -- as its name suggests -- that the service is "designed to ...

Every game used to be an independent game, a title free from the clutches of management which could branch out and explore untapped genres.Creative freedom is now all but reigned in, with giants like EA, Microsoft and Ubisoft raking in as much cash as film studios. This is what makes the current crop of independent games so important, as they present us with a pure snapshot of gaming, injecting their inimitable spirit into our veins. The list below comprises our ...

American computing giant IBM announced that it has developed a chip which mimics the way the human brain works.The New York-based company believes that the experimental "cognitive computing chips" could eventually lead to machines capable of emulating "the brain's abilities for perception, action and cognition.""These chips are another significant step in the evolution of computers from calculators to learning systems, signalling the beginning of a new generation of computers," said Dharmendra Modha, project leader for IBM Research.Read more on ...

HP has killed off all production and development of the Touchpad and its entire range of WebOS smartphones. The company announced the decision in a recent statement to the press.In the official press release, the company stated that it would:... discontinue operations for webOS devices, specifically the TouchPad and webOS phones. HP will continue to explore options to optimise the value of webOS software going forward.Read more on Gearburn.com

Damien O'Keefe, a technician at Australian retail group The Good Guys was dismissed for complaining about his company on Facebook.The complaints were somewhat inflammatory, saying things like:"Damien O'Keefe wonders how the f--- work can be so f---ing useless and mess up my pay again,""C---s are going down tomorrow."The crux of the issue stemmed from his revolving pay issues. O'Keefe said his commission, which was due to him five weeks prior to the post, remained unpaid. Back payments to ...