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  • Google Places combined with SEO can help your business

    Until recently, having an organic website rank in Google results with mapping was an easy feat if you knew what you were doing. The market, however, has become flooded with spammers. Google has once again stepped in, cleaning up mapping with actual premises; phone activation codes that verify a business’s actual location. Enter, Google Places. The fact is, one can gain incredibly high rankings on Google by using Google Places (maps). Below is an example of maps that I personally built for two business clients. Here you can see that the first company ranks 3rd and the second company ranks...

  • News Corp. cuts its losses with MySpace for $35-million

    News Corp. officially sold Myspace after much speculation on Wednesday for a mere fraction of what it paid for the social network, bringing the curtain down on Rupert Murdoch's engagement with the one-time social networking star that was ultimately eclipsed by Facebook. Myspace, which was bought by News Corp. in 2005 for US$580-million, was bought by Specific Media, a digital ad-targeting platform, which said financial terms were confidential. The News Corp.-owned technology blog All Things Digital put the purchase price at US$35-million, however, and said the deal includes slashing about half of Myspace's staff of between 400 and 500 people. "Myspace is...

  • Facebook: Benchmark of F-Commerce services

    One of my recent obsessions is social commerce, the idea of shared shopping experiences online. On a global basis, Facebook has been leading the charge with socialising commerce in stores (check-ins at retailers) and online (using Facebook connect to link people in their activities across various sites.) One of the most interesting permutations, however, is when the commercial experience takes place entirely within a social network. There are a few companies specialising in this domain, a selection of which we have pulled together for this draft benchmarking. Here they are: Merchants partner with 8thBridge to create social shopping experiences for their customers...

  • Samsung retaliates against Apple’s suit

    South Korea's Samsung Electronics expanded its patent war with the US giant Apple Computer on Thursday, asking the US International Trade Commission (ITC) to ban the import of Apple products into the United States. Samsung accuses Apple of breaching five patents related to wireless communications standards and mobile device user interface. "The complaint requests relief in the form of a permanent exclusion order prohibiting entry to the United States of all Apple products in violation of these patents," Samsung said in a statement. "Samsung will continue to actively defend our intellectual property in order to serve our customers and to ensure our...

  • The future of digital marketing lies in cross platform strategies

    Neo@Ogilvy, Ogilvy Cape Town’s digital media agency, recently hosted a global summit to discuss the future of digital media as well as to share insights and best practices amongst the Neo@Ogilvy group. Attended by nine managing directors from across Neo’s 39 offices worldwide, the discussion was lead by global CEO, Nasreen Madhany and hosted by Mia Scholtz, Neo@Ogilvy’s Cape Town Managing Director. As one of the world's leading digital and direct media agency, the group made a number of key predictions that pointed towards global trends which are, and have been emerging in the South African market. The...

  • 29 professional niche social networks you should know about

    Having an online network specific to your field or profession makes sense. After all, you wouldn’t go to your accountant if you were a doctor looking for advice on a patient’s mystery illness. Networks specific to one’s profession can be helpful, not only in the collecting and exchanging of ideas, but also in giving you an opportunity to expose your résumé, or post about job vacancies to a relevant audience. Bearing this in mind, Memeburn took a look at some of the most prominent professional fields and the social networks which serve them. In each instance, we’ve highlighted,...

  • Google’s quest for advertising relevance

    Since March 2009, Google has been experimenting with targeted advertising to increase ad click-through rates on its popular "Ads by Google" contextual ads, that form part of the Google Display Network. Moving beyond showing ads that are simply relevant to site content pages, Google announced on Thursday last week, that the ability for advertisers to more accurately target ads at the interests of potential customers, is graduating from beta. To try it out, I fired up Chrome, cleared out my cookies and checked out a story on Mashable about Causes, a site that allows you to utilise your personal moments...

  • Google+: The search engine’s latest social attempt to ‘fix’ online sharing

    Google's quest for social importance seems to be never ending. The search behemoth has launched its own social network, Google+, which is an extension of your Google profile. A recent blog post by Vic Gundotra, Google's Senior Vice President for Engineering, stated that "online sharing is awkward. Even broken," and the Google team aims to fix this. This new service could be seen as Google's answer to Facebook and a chance to prove that Google can be social. At first sight, the service is very much like Facebook, it has a profile page, homepage and users can share videos,...

  • 32 web frameworks to choose from for your next project

    Whether you're wanting to build a tech startup or enhance your company's online presence you are going to be facing two constraints. First, a limited budget and second, a tight deadline. A solution to these problems is a web development framework. Frameworks are built on top of programming languages and provide methods of streamlining some of the more mundane and common tasks associated with web development. In essence, they allow developers to achieve more with less coding, saving both time and money. They provide a range of simple methods that help you connect to a database, authenticate users and...

  • Game maker Zynga to file for IPO

    Online game creator Zynga plans to file for an initial public offering shortly, in a new test of US investors' appetites for Internet companies, say media reports. The maker of FarmVille and other popular games is seeking a valuation of between $15 and $20 billion, CNBC television and The Wall Street Journal reported, citing anonymous sources close to the deal. Zynga could file its IPO papers with the Securities and Exchange Commission as early as Wednesday, the reports said. CNBC said the company would seek to raise between $1.5 billion and $2.0 billion in the offering. A Zynga spokesperson declined to comment on...

  • OMFG it’s a white iPhone

    OMG! I mean, like OMFG! Is that a white iPhone 4? A real one. Oh yeah baby, Gearburn got one. And rushed to review it. Except that after two weeks the best we could come up with was “It’s an iPhone 4. That’s white. Mmm. Pretty.” No good. So we had to try harder. We are hardened professionals that easily shake off the bedazzlement of black turtleneck magic. We would find the story behind the story. What we did, good people, is go out on the streets and ask you what you thought of it. Is it girly? Is...

  • Office wars: Microsoft Office heads to the ‘cloud’

    Microsoft has finally taken its well-known Office software to the Internet in a strike against Google's popular and free Google Docs. The move signals an increasing shift away from traditional offline computing to a computing experienced increasingly plugged into and reliant on the the internet. It also officially signals the start of a new front in the Microsoft-Google battle. Last year, Google made a play for the operating system market, a strike at the very heart of Microsoft. Google had announced that there would now be a “viable third choice” in computer operating systems, in addition to Microsoft’s Windows and Apple’s...

  • News Corp. to dump beleaguered Myspace

    In the latest of a long series of blows to Myspace, The Wall Street Journal reported that News Corp is on the verge of selling the once dominant social network in a deal that could include the laying off more than half of the troubled company's staff. The newspaper, citing a "person familiar with the matter," reported that there were two leading bidders for Myspace -- the digital ad-targeting firm Specific Media and private equity firm Golden Gate Capital. The News Corp.-owned Journal said a deal could be announced as early as Wednesday, and would include shedding more than...

  • App of the week: Money IQ

    This week I take a look at Money IQ, a personal finance app that has quickly taken my app world by storm and become an essential part of my daily life. A couple weeks back I reviewed Moneybook, another personal finance app that I loved for its simplicity and beautiful design. You’ll recall though that I did have one or two issues with the app, one being the fact that it didn’t allow you to create your own categories (which has now been changed in the last update), and the other being the way it dealt with income – not...

  • Groupon India accidentally leaks entire user data base

    The Indian subsidiary of online deals giant Groupon has accidentally published email addresses and passwords of its 300,00-strong subscriber database, reports and the company said. Daniel Grzelak, founder of the Internet security website shouldichangemypassword.com, found the security breach of sosasta.com while running a Google search for publicly available databases. The relative ease with which Grzelak was able to access the database is the most concerning aspect of this development. The approach he took is far removed from that of the dedicated hackers who recently gained access to the user databases of Sony’s PlayStation network and Sega’s Pass network. Indeed, the manner...