With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
What viral videos can teach us about building a brand
Many forward-looking companies are having huge success integrating YouTube into their social media strategy. Besides just engaging on the YouTube platform itself, brands can…
6 things that will guarantee B2B social failure
Having spent some time participating on most of the popular social networks from a B2B social media marketing perspective, I have listed a number…
How social media supports business events in emerging markets
My first thoughts when sitting down to write about emerging markets and social media was ‘where to start?’ Social media is a huge topic…
How to reward the right behaviour in a mobile world [Net Prophet]
Did you know that 95% of what we do is subconscious? The human mind decides not only which products and services to buy but…
