In a significant policy shift, Meta, the parent company of Facebook, Instagram, and Whatsapp, has announced the termination of its third-party fact-checking program in…
6 things that will guarantee B2B social failure
Having spent some time participating on most of the popular social networks from a B2B social media marketing perspective, I have listed a number…
The Next Web’s IE9 partnership: the future of advertising or a load of crock?
Websites, especially ones that only provide content, have to constantly find new and interesting ways of ensuring that users click on their display advertising….
Building social communities: the NOT campaign opportunity
The quiet moments between a company’s hyped marketing and communication campaigns are overlooked and under-valued marketing opportunities. Before the rise of social media it…
How do you measure social media ROI?
Most of the time, return on investment (ROI) on a digital campaign can be measured through factors that are fairly quantifiable and direct. When…
