TCL Electronics has officially launched its 2025 range of Mini LED TVs in South Africa, introducing cutting-edge display technology, massive screen sizes, and cinematic…
Building social communities: the NOT campaign opportunity
The quiet moments between a company’s hyped marketing and communication campaigns are overlooked and under-valued marketing opportunities. Before the rise of social media it…
How Google moved the online advertising goalposts
The power of digital marketing over its more traditional offline brethren such as TV and Radio has been the measurability of the medium: advertisers…
Nando’s delivers final word in ad battle with Santam
The advertising battle between Nando’s and Santam has been one of the more entertaining ones in recent history. And just when you thought it…
Linked Content Coalition — The answer to online copyright law woes?
SOPA/PIPA/CISPA/ACTA. Intellectual property (IP) and copyright laws are hot right now, but none of the proposed laws are sticking. Why? What should be exercises…
