With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
How do you measure social media ROI?
Most of the time, return on investment (ROI) on a digital campaign can be measured through factors that are fairly quantifiable and direct. When…
Nando’s delivers final word in ad battle with Santam
The advertising battle between Nando’s and Santam has been one of the more entertaining ones in recent history. And just when you thought it…
Linked Content Coalition — The answer to online copyright law woes?
SOPA/PIPA/CISPA/ACTA. Intellectual property (IP) and copyright laws are hot right now, but none of the proposed laws are sticking. Why? What should be exercises…
The sarcasm machine: Measuring sentiment in social media mentions
At the end of last year, I wrote a few posts on measuring social media, at the time when Google Analytics had recently launched Social…
