Advertising and Media

SoundCloud now features Spotify-like personal, curated playlists

SoundCloud has long been known as a portal for recording artists to upload their tracks, and listeners to indulge in them gratis. But it’s…

Facebook knows when teens are vulnerable, then targets them with ads

“Don’t be evil” is a common phrase uttered by Google executives, but we can’t help but think Facebook should perhaps adopt it too. A…

Wikipedia’s new crowdfunded newspaper ‘can fix news’

Today, Wikipedia founder Jimmy Wales launched Wikitribune — an online crowdfunded newspaper looking to combat “fake news.” According to Wales, media’s move to the internet broke…

Cracked: could this comedy site’s model prevent another ‘Shelley Garland’?

I’ve been reluctant to add my voice to the hailstorm of opinions surrounding the ongoing Huffington Post South Africa ‘Shelley Garland’ saga (you can…

Google doesn’t want you using adblockers, so its building its own

Google’s wildly popular Chrome browser could soon feature its own adblocker, according to sources quoted by the WSJ. “People familiar with the company’s plans”…

[Updated] Here’s what went down at the Huffington Post SA this weekend

Update, 20 April: The Huffington Post has revealed Marius Roodt, a white man from Johannesburg, as the man behind the blog. Roodt says he was concerned…

Burger King’s ‘Connected Whopper’ ad is genius, but Google doesn’t agree

Burger King just couldn’t let Pepsi and United steal all the attention this week, could it? The fast food chain published an advertisement this…

Outside the infographic: 5 other ways to engage audiences

Digital marketers today are on the fence regarding the use of infographics to engage online audiences. Some companies are beginning to jump off the…

Use magnetic content to generate targeted traffic for your site

Whether you are only sharing your own views on your blog or you have a business website, getting targeted traffic that is relevant and…

12 images that sum up the 2016 Bookmarks Awards [Gallery]

The 8th Bookmarks Awards took place late last week. You can find the list of winners and reflections on it here. It was a…

The IAB Digital Summit 2016 in pictures [Gallery]

The IAB Digital Summit is like the TEDx of the digital industry. Now in its second year, the summit is a precursor to The…

Bookmarks 2016: talking cars, a bearded magician, Gloogilvy comes into its own

The Bookmarks Awards, now in their eighth year, took place on Thursday night and,aside from some fancy tricks from night’s entertainment, there were few…

Guy Phillipson: lessons from the UK’s digital revolution [IAB Summit]

The UK is one of the biggest digital advertising markets in the world. Worth £4-billion in the first half of 2015, it accounts for…

Ros Atkins: how digital has changed the BBC’s approach to news

The best news presenters are their authentic selves, no matter which platform they’re working on. That was the message from BBC presenter Ros Atkins,…

New IAB committee to punt transformation in SA digital

You only have to go to a typical industry event to see how far the South African digital space has to go when it…

MailOnline to enter SA market, appoints ad partner

The world’s most visited English-language newspaper website, the Mail Online, is set to enter the South African market as it looks to leverage the…

How to increase site conversion in 2016

Let’s be frank. All your online marketing efforts are a waste of time if your website doesn’t convert. It doesn’t matter how many visitors…

Google and your company’s SEO: a love story

Many businesses today consider backlinks to be the gold standard in boosting organic keyword rankings. It’s believed that, if they can generate a high…

Gawker Media signs union contract with its employees, the first at a digital media company

Gawker Media, a New York based online media company and blog network, founded and owned by Nick Denton, has announced that it has struck…

You can help turn this Cape Town-made animated trailer into a graphic novel

A little under a year ago, an animated teaser trailer surfaced on Vimeo. The video, for a project called Kariba, quickly racked up over…

New to digital marketing? Your questions, answered

While the notion of being ‘new’ to the digital marketing industry might seem strange, there will always be a client, graduate or employee who…

6 ways to supercharge PR campaigns through influencers

Public Relations has undergone a massive shift in the past two years with the digital landscape opening up far more opportunities for brand exposure….

In marketing? Here are 4 things you need to know about the latest in ad tech

Hearing the term “ad tech” makes most people think of data science and complicated formulas. While there’s a kernel of truth to this, ad…

Epson Survey Reveals Surge in Demand for Projectors as Home Cinema Trend Takes Off

Opera Mini Brings Free AI to South Africa, Tackling Data Costs and Boosting Digital Inclusion

HONOR X7c: Does This Budget Beast Deliver on Battery and That 108MP Camera?

Umvuzo Health Turns 21 with a Tech-Driven Medtech Model That’s Redefining Corporate Healthcare

Kazang Brings Card Payments to Spaza Shops, Driving Fintech-Fuelled Financial Inclusion

Flutterwave Launches Accelerate Workshop to Upskill Young Africans in Tech

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Slate Truck is an outrageously sensible pickup

Red Bull wings for Lucid – not Tesla

Gravity is a true driver’s EV SUV