Advertising and Media

Building customer loyalty in online retailing – a primer

One of the toughest challenges that ecommerce businesses and online retailers face is earning customer loyalty. A face to face interaction at a brick…

Alternative content creation: what we should be aiming for

Experienced the world over, the challenge of coming up with epic content is enough to keep creatives from their sleep – it hovers over…

POPI: are you clear and compliant?

While only certain sections of the Protection of Personal Information (POPI) Act have been implemented since the Act was made law on 26 November…

4 things we learned about BuzzFeed from CEO Jonah Peretti’s memo to staff

If you’ve spent any time on the Internet during the last few years, it would be almost impossible to avoid the content juggernaut by…

Make sure your target audience knows who you are

How well do you understand your target market and do you really know where you can find them online? Do you know what they…

The top 5 B2B marketing channels, and how to ace them

There are a host of B2B marketing channels available to us. But with limited time and resources, where should we be concentrating our efforts…

Video marketing just got real with user intent

Yep, its official now in ways we could never have imagined, mobile has obliterated desktop search, and although we saw that coming we could…

Blurred lines: stop trying to define a journalist in the age of social [#Highway2014]

In 2014, is it still important to discuss and compartmentalise what a journalist is? Dan Gilmor, author of We The Media, reckons that the…

Vice Media lands $500-million in investments: what’s it doing right?

Vice, the once free indie punk mag from Montreal, Canada is today valued at more than US$2.5-billion. While everyone’s looking at what the young…

Not just for magazines: why digital publishing is a smart business decision

Time and money are the two key components of running and maintaining a profitable business. Another factor that’s key to a business’ success is…

Be ready to respond: how brands can stay relevant in the age of immediacy

I was recently on a panel discussing the future of brands and the overwhelming consensus was that brand custodians have to ensure their strategies…

7 hot tips for creating content-driven marketing campaigns

South Africans can tell a great story — hang around a braai with a bunch of them for long enough and the stories will…

7 red flags that should tell you it’s time to change agencies

Marketing agencies have been having a tough time of late. Specifically the traditional agencies who are having to get to grips with new business…

4 top ways to make use of digital signage in your retail space

In my previous article I spoke about the trend towards the use of digital screens and projectors in retail environments (link to previous article)….

5 reasons why email is still a great B2B marketing tool

The glory days of outbound marketing are slowly drawing to a close, and are being replaced with a new form of marketing called inbound…

In advertising, great work is not enough to succeed

There is an old advertising industry cliché that goes something like this — you win on creativity, you lose on relationships. To succeed in…

Digital display marketing is revolutionising retail: here’s how

There’s no doubt that when you’re looking for maximum impact, digital is the way to go. It’s fast and cost effective and allows for…

In online marketing? You need to form intimate relationships to really reap the rewards

The Wikipedia definition of intimacy starts as follows: “Intimacy generally refers to the feeling of being in a close personal association and belonging together….

Embracing the age of the customer: where content and commerce come together

According to an Accenture Industry report, 68% of Millennials (those born between 1980 and 2000) demand an integrated, seamless online experience, regardless of the…

Are all QR codes created equal?

The QR code has had a rocky road over the past two decades. Initially developed for the automotive industry in Japan in 1994, a…

iGaming FAQ: Answering the Most Common Questions for South African Players

AI’s $4.8 Trillion Explosion – Will Africa Get a Slice of the Pie?

10 Must-Know Photography Tips for New Camera Owners

AI in Recruitment: How Blue Pearl is Transforming Hiring for Modern Businesses

enza Secures $6.75M Seed Funding to Revolutionize African Payments

MGX’s $2 billion investment in Binance marks historic institutional backing

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Tires and tariffs

Also is Rivian’s e-bike and tiny EV future

Ranger 3.0 V6 Platinum double cab review