Advertising and Media

Video marketing just got real with user intent

Yep, its official now in ways we could never have imagined, mobile has obliterated desktop search, and although we saw that coming we could…

What will your digital marketing toolkit look like 5 years from now?

As marketers today, many of us already feel a bit overwhelmed by all the new things going on – after all, how many of…

Here’s what you should take from the Cape Argus’ student-edited #FeesMustFall edition

On Thursday Cape Argus editor Gasant Abarder announced that the newspaper had taken up a challenge issued by students involved in the #FeesMustFall protests…

First page search rankings are no guarantee of success: here’s why

In the not so distant past, your SEO success was measured by whether or not you ranked on the first page of a Google…

Traditional agencies dominate 2015 Loeries rankings

The Loeries, South Africa’s most prominent advertising awards showcase, has announced its official rankings with the traditional big agency players continuing to dominate. Taking…

5 steps to ensuring better ROI from data

To remain relevant in a world where digital disruptors such as Amazon, Uber and AirBNB have built global businesses through data-driven technology and consumer…

Digital display marketing is revolutionising retail: here’s how

There’s no doubt that when you’re looking for maximum impact, digital is the way to go. It’s fast and cost effective and allows for…

In online marketing? You need to form intimate relationships to really reap the rewards

The Wikipedia definition of intimacy starts as follows: “Intimacy generally refers to the feeling of being in a close personal association and belonging together….

Embracing the age of the customer: where content and commerce come together

According to an Accenture Industry report, 68% of Millennials (those born between 1980 and 2000) demand an integrated, seamless online experience, regardless of the…

Are all QR codes created equal?

The QR code has had a rocky road over the past two decades. Initially developed for the automotive industry in Japan in 1994, a…

Personalisation should always be the number one goal in all your digital marketing efforts

In a 2013 SAP-sponsored, Forrester thought leadership paper “Delivering New Levels Of Personalization In Consumer Engagement”, it was stated that: “Personalisation will enable firms…

Had a great year so far? Here’s how to stay ahead of the digital marketing game

If you’ve had a great year so far in terms of marketing online, well done! If your digital marketing campaign was successful the previous…

Beyond memes: BuzzFeed gets $50-million from Andresseen Horowitz

Venture capital firm Andresseen Horowitz has just announced a US$50-million investment in hugely popular media tech company BuzzFeed, tallying up its total valuation at…

I’m a Mac…and I’m a Surface? Microsoft’s new ad reignites an old debate

Cast your minds back a few years, to around 2006, and the start of Apple’s long-running “Get a Mac” campaign. The campaign, which starred…

Critics of Native Advertising miss the point: here is why

The hilarious TV satirist John Oliver took a break from lampooning geo-political issues of life-and-death importance on Sunday to instead take on a media…

What can brands do to curb the rise of the content zombie?

With The Walking Dead TV series being all the rage, the gruesome image of what’s known as ‘walkers’ (AKA zombies) tearing someone’s stomach open…

What does it take to make it in digital marketing?

Before I got into digital marketing I was an accountant. Yup, I was one of those little boring men in grey suits stuck behind…

Location-based marketing could still be mobile’s ultimate saviour

Once the cutting-edge tactic of the marketing world, mobile has come a long way from its early days of SMS marketing and incentivized downloads….

Native advertising’s latest critic? That would be John Oliver

If you’ve read any site that covers the media in the past couple of years, then you’ve probably seen a lot of debate around…

Got a whacking big scientific accessory? Then you can do great things with the iPhone 5S

Want to accurately measure the weather, or sculpt a diamond, or determine the pH level of some remote jungle river? If Apple is to…

Koos Bekker predicts print media will be dead within 20 years

Former Naspers CEO Koos Bekker predicts that print media will be extinct within the next 20 years. Speaking in a video interview at the…

Shifting to the next phase of CRM: marketing automation

Marketing professionals are forever being swamped with snazzy new buzzwords and trends that are poised to transform marketing practices. This is especially true when…

Samsung Celebrated for Transformative Tech by Consumer Technology Association

GPT 5.2 lands in the API and could reshape how SA builds with AI

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

HONOR’s customer first strategy is reshaping South Africa’s smartphone market

GTA 6 Is Officially Coming in 2026: The New Date, the Delays and the South African Reality Check

The Gaming Gear South Africans Are Actually Buying This December

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel