The End of HP’s Infamous Wait Time Remember that feeling of dread when you had to call HP customer service? The endless hold music,…
Own it, earn it or pay for it: how to get the right customers in your hands
Everyone wants to get their brands in the right consumer hands, in order to have that demographic trial, purchase, or emotionally connect with the…
#MeetSouthAfrica: this video will make you reconsider what you think you know
Watch this exquisite (and hopefully soon-to-be) viral YouTube video about South Africa, and you may rethink your views on the country. The video was…
Going viral’s pointless, unless it’s something your customers want to talk about
You’ve all probably watched at least one video on YouTube that — against all odds — went viral. Many of them include cute babies…
3 questions that can help you decide which social channels to concentrate on
With all the hundreds of social media channels available and new ones popping up everyday, digital marketers are faced with the temptation to join…
