In a significant policy shift, Meta, the parent company of Facebook, Instagram, and Whatsapp, has announced the termination of its third-party fact-checking program in…
5 things content marketing can learn from Klout’s aggregation tool
The infamous social media platform Klout recently announced that it has added content aggregation to its functionality. Users will now be able to create…
Facebook ads: pay up or get lost in the noise
If entertaining an increasingly attention-divided online audience wasn’t already difficult enough, Facebook has made a strategic move that forces brands to invest in advertising….
Niche networks can help fill your social void: here’s how
Does your audience really need another social network? On Facebook alone, you can wish a friend “happy birthday,” post photos, share a Spotify playlist,…
10 simple ways to make a rickety client/agency relationship unbreakable
Great relationships are like Russian Matryoshka Dolls. They are a series of partnerships within partnerships – between client and agency, between agencies, and even…