Ads & Marketing

Cape Town brands look to profit off hashtags #CapeStorm and #KnysnaFire

With every tragedy comes an outpouring of love and support from social media. Thoughts, prayers and tangible help are all offered to those in…

Uk’shona Kwelanga review: if only it weren’t an ad

With the rise of digital media comes a host of interesting ways for storytellers to express themselves. We’ve seen the likes of movies told…

Coconuts: Cape Town entrepreneurs feud on Facebook after ‘blatant’ foul play

We’ve been giving avocados stick this month on Memeburn, but today, we’re looking at two coconut-orientated Cape Town startups locked in a social and…

Sanlam debuts SA’s first WhatsApp drama in novel marketing campaign

We’ve seen social media used extensively as the vehicle for performance art, but what about less image-heavy services like WhatsApp? Arriving via a clever…

McDonald’s ‘Dad’ ad trends on YouTube again after global backlash

When Pepsi suggested that its product could solve the world’s problems with the help of Kendall Jenner, you might’ve thought it would be the…

WordPress debuts new TV ads in limited trial run

Content publishing platform WordPress has this week debuted its first television advertisements. This is the first push in the company’s larger marketing budget for…

Facebook knows when teens are vulnerable, then targets them with ads

“Don’t be evil” is a common phrase uttered by Google executives, but we can’t help but think Facebook should perhaps adopt it too. A…

Call to action 101: here’s how to use them on your blog

Using optimised calls to action in your digital marketing campaign can be a game changer. It can also be used in every blog post that you…

A brief introduction to content marketing in South Africa

A couple of decades ago, marketers had undivided attention. With not much more than three or four marketing channels to choose from, brands could…

Digital everywhere: it’s time to break our attachment to traditional advertising

The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge…

How to generate more conversions with magnetic content

If you are into digital marketing or just looking for new ways on how you can generate more conversions online for your brand, I’m…

How to be more creatively calculated in your marketing efforts

I always thought that being a contrarian was a smart idea. Going against the norm, doing things in ways nobody else would. That is…

M&C Saatchi snaps up Dalmatian Advertisng

M&C Saatchi has on Tuesday announced that it had acquired Dalmatian Advertising, a small Cape Town-based agency. Formerly known as Domino Digital, the agency’s…

4 weird Parlotones marketing mashups through the years

Whether you like the band’s music or not, you can’t deny that South African rockers The Parlotones are marketing powerhouses, owing to its partnerships…

Relevance, value, creative and the customer in digital marketing

I love the industry I work in with a passion, but the truth is we know that the old game is over. Creativity is…

There’s money in smileys: emoji-based ad-targeting comes to Twitter

For users, Twitter’s just getting stranger and stranger. It’s latest move however will probably be loved by advertisers. The company has announced that it…

Social media: the future of video advertising

By 2019, Cisco predicts video will account for 80% of global traffic. That’s nearly 1 million minutes of video shared every second. And YouTube…

6 Twitter tools to optimize your social media marketing strategy

As a social media marketing platform, Twitter has some excellent sells — it hosts real-time Tweets and lets you make quick connects with the…

5 extremely effective content marketing strategies to boost site traffic

We live in a technological era where companies are starting to show more and more interest in digital marketing and advertising. Digital marketing, with…

How to measure the results of your content marketing campaign

Many digital marketers have a hard time measuring the success of their digital marketing campaigns. What does success look like? There are literally hundreds…

Productivity On A Large Screen

Everlytic Launches Cutting-Edge AI Studio with WhatsApp Chatbots for Smarter Communication

Everlytic’s new API Communicator feature enhances customer engagement across multiple channels

Savant Launches Savant Build Cohort 3 to Accelerate Deep-Tech Innovation in the Green Economy

Simplicity at scale: The role of leadership in agile transformation

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Google Cast and other Christmas goodies for Rivian

GM switches-off Cruise control on $10bn robotaxi project

CHARGE taking EVs off-grid in the North West