SEO

You need to focus your marketing efforts on search intent: here’s why

Search intent is one of the most important aspects of search engine optimisation (SEO). Do you know what it means? For the most straightforward…

5 SEO tips for optimising your Magento store

Since its inception in 2008, Magento has grown in popularity from a simple niche ecommerce platform into a universally-respected Content Management System for the…

Here’s how to hit the sweet-spot where ORM and SEO meet

ORM (Online Reputation Management) is the process of safeguarding your online reputation, business image, and character. The internet has opened the doors for everyone…

Google is still changing the way we do SEO and online PR

Over the past six weeks Google has launched a number of attacks on SEO spammers resulting in harsh penalties for some, while those who…

Think SEO’s not cool? Think again

We all know about SEO and what it can do you as well as what social media can do and I don’t deny how…

It’s possible to protect your reputation through SEO: here’s how

A couple of weeks ago I wrote a piece on the role SEO plays with your online reputation and another one that I have…

Why SEO isn’t evil by search guru Rand Fishkin

Anyone working in Search Engine Optimisation (SEO) will tell you it has a bad rep. But does it have a bad rap? SEO is…

How Google’s Penguin update is changing publishing… for the better

Both updates to Google’s algorithm in the recent past (Panda and Penguin) are going to have a profound effect on not only SEO but…

How Google’s recent algorithm changes are encouraging negative SEO

This is shocking and it’s a direct result of Google’s algorithm changes. Here’s a case study, courtesy of SEOBook, of a website being prepared…

Self-driving cars: Google’s greatest act of obfuscation?

It’s remarkable how few journalists understand Google’s business and how what it does or doesn’t do affects massive volumes of commerce around the globe….

Why every SEO pro should be using Google Data Highlighter

If you are an SEO professional or a business with a website that list events like a blog covering the latest concert dates for…

10 practical must-do SEO tips for the non-SEO guru

Search Engine Optimisers (SEO’s) know that search engines have a very complicated scientific algorithm that they use in order to determine which web pages…

How fake press releases could kill SEO for real press releases

SearchEngineLand has a very good, long look at the recent fake press release announcing Google’s US$400-million acquisition of Wi-Fi company ICOA. PRWeb distributed the…

Are social metrics really affecting SEO? [WordCamp]

So then, do link sharing on social media services like Twitter, Facebook and Google+ actually have an effect on our posts’ search engine rankings?…

When should you worry about Google punishing you for backlinks?

The SEO industry is abuzz once again over recent news which broke around a patent that Google owns. The patent states that any attempt…

Should we really worry about Google taking another slash at SEO?

So now that I have the attention of everyone involved in SEO; let’s unpack the idea that Google is going after the SEO industry…

Yes, improving content could really hurt your site’s search ranking

My recent post about Google’s battle with spammers seems to have confused some people in the Search Engine Optimization industry. There’s a perception that…

Black hat, White hat: everyone could be an SEO spammer

I’ve always advised people not to worry about search engine optimization (SEO) with the explanation that it’s the job of the search engine to…

You have only yourself to blame for bad SEO content

There are two schools of thought surrounding SEO (Search Engine Optimised) copy. The first is that it can simply be generated with fridge poetry…

SEO: Why people need to know exactly what you’re doing

Reporting on SEO can be tough, but only if you don’t know what you are doing. Make sure that your SEO company is providing…

Hyperlinks are dying and Google’s to blame

There is something extraordinary taking place. Google’s war on spam sites is tipping the online world upside down and now threatens that most fundamental…

Why Hardware Matters Again In A Software-Obsessed World

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

OPPO Reno15 Series Brings Flagship-Level Hardware Logic to the Mid-Tier in South Africa

HONOR’s customer first strategy is reshaping South Africa’s smartphone market

GTA 6 Is Officially Coming in 2026: The New Date, the Delays and the South African Reality Check

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel

SEO