The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
SA retailers need to get to grips with location-based messaging
The retail industry is faced with the challenges of maintaining market share and profits and while international companies are fast to adopt and exploit…
Throwing shade on the timeline: 4 golden rules of personal brand strategy
It’s a jungle out there, and there’s nowhere to hide. You’re going to have good days and bad days, and when everyone from your…
Google wants to make TV ads behave like they’re on the internet
This is interesting. Google is trialing technology on its Fiber network that would allow TV ads to behave more like the ones you see…
4 fresh frontiers in the search marketing space
When brands first poured their marketing budgets into search, it was a virtual land rush. Each digital settler vied for a lucrative claim on…
