The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Mobile’s time is now: ad market rises 105% thanks to Google, Facebook
Anyone who’s been following Google and Facebook’s financials of late probably saw this one coming. Last year, global mobile ad revenue rose 105.0% to…
RTs, memes and timing: what lessons brands can take from Ellen’s selfie
Ellen DeGeneres sent out the historic tweet during the Oscars, racking up over 3-million retweets and possibly even breaking Twitter for 20 social-media-silent minutes….
Durban’s Facebook con shows why digital agencies need to demystify, not take advantage
A story has broken in the South African media about an over the top Facebook campaign that is being run on behalf of the…
5 road rules for ethical content marketing
Imagine the busiest urban streets and intersections sans road rules or traffic signals. It would be chaos, and the risks would far outweigh the…
