In a significant policy shift, Meta, the parent company of Facebook, Instagram, and Whatsapp, has announced the termination of its third-party fact-checking program in…
Caxton launches online deals finder in bid to pump up online ad presence
NAB, the sales and advertising arm of Caxton CTP Publishers and Printers, today announced the launch of Dealfinder. Effectively an online version of the…
A brief journey into the amazing world of audience measurement
I know, audience measurement — riveting stuff. Other terms to send a bolt of excitement through your veins include “market research”, “analytics” and “audience…
Goals are crucial for your social media campaign: here’s how to set them
Do you know and understand what is possible with a social media marketing strategy? Do you know what you can achieve with a social…
3 ways to harness the power of content co-creation for your next campaign
People becoming content creators is nothing new. In the digital age, we encourage people to contribute through comments, blogs and sharing. We ask them…
