Advertising and Media

Does your online marketing department stay in the trenches or go over the top?

During World War I there were two types of soldiers in the trenches. One type played a support role in terms of logistics, communication,…

Jeff Bezos’ customer-focused vision won’t save journalism

So much for that momentary spark of optimism that Amazon billionaire Jeff Bezos would save journalism by relaunching his Washington Post newspaper, with a…

How consumers are taking a central role in brand stories

Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques…

A first for internet TV: Netflix wins at the Emmys with House of Cards

A first for online television, streaming video site Netflix has walked away with an Emmy for David Fincher for his work on the popular…

Major US title dumps print, goes online only

US News & World Report, which dropped its weekly format two years ago and went monthly, is now abandoning print entirely for the Web….

Humans vs machines: Aggregation vs curation

Curation is becoming an increasingly important term and for good reason: the online world is increasingly messy, muddled and full of blind alleys. Search…

‘Experiential’ ad campaign a viral hit on YouTube

The pressure is on for advertising agencies who have to work harder and harder to attract the attention of jaded, seen-it-all consumers. In response,…

Media agency of the future

I was skimming through a recent Advertising Age where an article on the “Future of the Media Agency” caught my eye. Various media agency…

The inside story of the Cape Town iceberg

The Liqui-Fruit iceberg has been one of the most successful viral campaigns of 2010, moving effortlessly from YouTube to Twitter and Facebook and into…

What online publishers can learn from gaming

The demise of mainstream print media is now taken as gospel by many leading editors and media thinkers, while an even more radical idea…

Five ways you can make better use of mobile

Marketing via mobile is a powerful way to expose people to a brand, and to get them to interact with it. Consumers want something…

Official: Cape Town iceberg a Liqui-Fruit campaign

Days of speculation are at an end after Liqui-Fruit and its advertising agency, Liquorice stood up and claimed responsibility for the Cape Town iceberg…

Don’t feed the trolls: A guide to who they are and why they do it

They hide under the bridges of online anonymity, ready to pounce on unsuspecting forums, chat rooms, news sites and blogs. They can ruin a…

Making the transition from old to new media

The demise of the old media appears to have slowed but it hasn’t gone away as the transition towards a digital business model continues…

Google announces initiative to fund digital journalism innovation

Google, which has strained relations with publishers worldwide who accuse it of aggregating articles without compensation, says it is to donate $5-million (about R35-million)…

How to hijack an iceberg

I love Cape Town’s mythical iceberg. And so it seems, do a lot of other people. After none of the “official, big-name” brands jumped…

Tynt: A business built on ‘copy and paste’

Who would think that there is a business in providing an online copy and paste service? Tynt believes that there is a very large…

US newspaper circulation drops five percent, except WSJ

Average daily US newspaper circulation fell 4.99 percent during the six months ending on September 30 compared with the same period a year ago,…

Woolworths: The shifting nature of brands

It’s no surprise to me that brand after brand make the same mistakes when responding to online, and especially social media, attacks. From the…

Partnerships in the Spotlight as Everlytic Celebrates 15 Years

Opera Mini Helps South Africans Stay on Top of Every Game

High End Devices Unlock Superior Mobile Experiences in South Africa

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel