With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
How consumers are taking a central role in brand stories
Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques…
Microsoft pulls its iPhone parody ads
A good parody is difficult to pull off and Microsoft has pretty much admitted it got it wrong with its latest efforts taking on…
BitTorrent Bundle for publishers wants to make direct-to-fan file sharing easy
In a recent announcement, popular peer-to-peer file sharing service BitTorrent — probably better known as the thing you used to download Game of Thrones with…
5 great brand responses to Apple’s iPhone announcement
Over the past couple of years it’s become fairly common practice for brands to leverage on big, newsworthy events on social media. And, unlike…
