Advertising and Media

The 3 basics of unparalleled content marketing

The days of just pushing product are over. Of course, companies can still make a decent buck by “focusing on product and sales only”,…

Successful customer engagement management demands planning, personalisation and optimisation

In a digital world, marketers have access to the tools and channels that allow us to engage with customers and prospects in increasingly personalised…

Display advertising drives branded search volume

As a paid search campaign manager, clients frequently ask me why more of their budget isn’t going towards branded search campaigns as those have…

We should treat disruption as an opportunity rather than a threat: here’s why

Disruption, more specifically digital disruption is the buzzword on everyone’s lips, with new competitors in a range of industries and sectors using technology to…

Are selfie sticks and smartphones the future of TV newsrooms?

Ask any contemporary journalist what pieces of equipment they couldn’t live without and chances are most will immediately mention their smartphone. With it, they…

5 ways that online perceptions create offline reality

The fact that businesses would even begin to consider that their website is merely a place where existing clients “can find them” is ludicrous….

Building customer loyalty in online retailing – a primer

One of the toughest challenges that ecommerce businesses and online retailers face is earning customer loyalty. A face to face interaction at a brick…

The biggest mistakes you are making with online advertising (and how they’re costing your business)

Digital has become such a pervasive layer in our lives, it’s hard to extract ourselves from it – much harder than television advertising (thanks…

Polygamous publishing methods keep swinging readers engaged

Some publications are born digital. Others become digital. And then, there are those that swing both ways……To grow revenue, digital and traditional publishing worlds…

It’s Loeries time again: here are some predictions on who could take home the bird

So it’s time to honour some of South Africa’s best creatives and campaigns again. Yup, it’s Loeries time again. The good folks at ‘i…

What communication channels are the decision makers in your industry using?

If you speak to any good marketer they will tell you that the first thing you should do before anything is conduct research. For…

Think SEO’s not cool? Think again

We all know about SEO and what it can do you as well as what social media can do and I don’t deny how…

WikiLeaks reveals Nigeria and SA’s huge spend on ‘weaponised surveillance malware’

WikiLeaks is at it again. This time round, the controversial non-profit went on record saying that German surveillance company, FinFisher, is responsible for selling…

It’s possible to protect your reputation through SEO: here’s how

A couple of weeks ago I wrote a piece on the role SEO plays with your online reputation and another one that I have…

Context: why we’re willing to pay more for a beer at a hotel than a beach shack

You are on a deserted beach on a hot day. You’ve been there a while and you are thirsty. A friend of yours has…

From rice to burgers: MMA Smarties Awards revealed in SA

In an attempt to highlight some of the country’s top mobile marketing campaigns, South Africa’s MMA Smarties Awards recently took place, with the final…

What to do about your outbound marketing before it’s too late

You have been warned! If you persist in sending unwanted communication to your bought or acquired marketing lists, it is a matter of time…

It’s time for publishers to stop building apps: here’s why

I’m tired of Apps. I think it’s time online publishers stop building apps and focus more on building responsive sites that gives their users…

Blurred lines: stop trying to define a journalist in the age of social [#Highway2014]

In 2014, is it still important to discuss and compartmentalise what a journalist is? Dan Gilmor, author of We The Media, reckons that the…

Vice Media lands $500-million in investments: what’s it doing right?

Vice, the once free indie punk mag from Montreal, Canada is today valued at more than US$2.5-billion. While everyone’s looking at what the young…

Not just for magazines: why digital publishing is a smart business decision

Time and money are the two key components of running and maintaining a profitable business. Another factor that’s key to a business’ success is…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China