Advertising and Media

Untangling Inbound: how to know your inbound agency is working for you

Untangling Inbound is a four part series exploring the basics of inbound marketing. In this, the second article in the series, we explore how…

What effect will POPI have on SA’s IT industry?

The importance of data management has increased considerably in recent years due to the advances in Big Data mining and the benefits it offers…

Premium or programmatic: both have a part to play

South African marketers who wish to drive the best possible return on investment from digital marketing and advertising need to take a holistic approach…

The difference between native advertising and content marketing: what you need to know

Industry leaders and business owners may sometimes use content marketing and native advertising interchangeably. On the contrary, though, the two are completely different forms…

What lessons can Starbucks teach SA businesses about mobile tech?

The arrival in South Africa of the Starbucks coffee brand will present an ideal opportunity for South African businesses to learn from a leader…

Protecting your personal brand with Google: what you need to know

Did you know that your personal brand is your most valuable asset online. It your public profile that showcases who you are and it’s…

Ad blocking has far-reaching effects for digital advertising

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is…

Facebook’s new ad platform targets users across sites, tracks offline sales

Last week, we reported that Facebook was rumoured to be launching a new ad platform to better track users across third-party sites. The new…

6 online spaces where you should be growing your presence

Digital marketing, if you do it the right way, can literally put you all over the place. For every business out there, there’s a…

12 steps to assist you in your business-to-business online marketing efforts

If you’re considering the use of business-to-business digital marketing to assist your pursuit of marketing and business goals, it’s suggested to have a decent…

Content curation is dead, it’s time to get creative

How many brands can you think of that are truly rocking the social media party? And by rocking we don’t mean posting beautiful images…

Experiential design: Helping brands stand out from the clutter

We live in an era of mass personalisation. Go to Nike, you can choose the colour of your shoes. At Mini, you can mix…

Facebook to launch ad platform to better track users across 3rd-party sites

Facebook is allegedly on the verge of launching a brand new ad platform designed to improve how marketers target and measure the advertisements bought…

From Messi to the DA: these are YouTube’s most popular ads in SA [video]

As much as we may be annoyed with pre-roll ads on YouTube, there are some out there that do their job, very well. Take…

The biggest mistakes you are making with online advertising (and how they’re costing your business)

Digital has become such a pervasive layer in our lives, it’s hard to extract ourselves from it – much harder than television advertising (thanks…

Polygamous publishing methods keep swinging readers engaged

Some publications are born digital. Others become digital. And then, there are those that swing both ways……To grow revenue, digital and traditional publishing worlds…

It’s Loeries time again: here are some predictions on who could take home the bird

So it’s time to honour some of South Africa’s best creatives and campaigns again. Yup, it’s Loeries time again. The good folks at ‘i…

What communication channels are the decision makers in your industry using?

If you speak to any good marketer they will tell you that the first thing you should do before anything is conduct research. For…

Think SEO’s not cool? Think again

We all know about SEO and what it can do you as well as what social media can do and I don’t deny how…

WikiLeaks reveals Nigeria and SA’s huge spend on ‘weaponised surveillance malware’

WikiLeaks is at it again. This time round, the controversial non-profit went on record saying that German surveillance company, FinFisher, is responsible for selling…

It’s possible to protect your reputation through SEO: here’s how

A couple of weeks ago I wrote a piece on the role SEO plays with your online reputation and another one that I have…

Context: why we’re willing to pay more for a beer at a hotel than a beach shack

You are on a deserted beach on a hot day. You’ve been there a while and you are thirsty. A friend of yours has…

How eSIM and Dual SIM Can Save You Money in South Africa

Tapping Into Africa’s 230-Million AI Jobs Opportunity

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel