With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
Flash, with substance: how Apple mastered the art of the product launch
Barring another “Star Wars” movie or an eighth “Harry Potter” book, nothing in the world could command as much excitement as Steve Jobs stepping…
New approaches to media planning required to keep pace with a multitasking customer
It’s near-impossible to capture the undivided attention of today’s consumers, who routinely multitask across a number of devices, media and channels during the course…
Personal branding and reputation management: what you need to know
Personal branding working hand in hand with online reputation management not only supports your online marketing strategy, but it can also strengthen your overall…
Naspers reportedly working on Netflix competitor
It’s no secret that many connected South Africans have forgone traditional TV for Netflix, despite the fact that the on-demand video service doesn’t officially…
