Advertising and Media

Apple releases Apple Music ads to promote the ‘Discover’ feature

Apple has released three new adverts aimed at highlighting Apple Music’s discover feature. In the advert, the voice-over says that the discover feature brings…

Loeries 2015: All the digital and interactive winners

While digital may be playing an increasingly important part at The Loeries, South Africa’s premiere awards showcase, the big awards are still going to…

Code for Africa gets $4.7m boost from Bill and Melinda Gates foundation

Data journalism and civic technology organisation Code for Africa has received a US$4.7-million investment from the Bill and Melinda Gates foundation. According to a…

New approaches to media planning required to keep pace with a multitasking customer

It’s near-impossible to capture the undivided attention of today’s consumers, who routinely multitask across a number of devices, media and channels during the course…

Naspers reportedly working on Netflix competitor

It’s no secret that many connected South Africans have forgone traditional TV for Netflix, despite the fact that the on-demand video service doesn’t officially…

Loeries 2015: Durban flavour, digital ascending

From as far back as the wall-to-wall carpet days in Sun City, each host location for the Loeries has brought its own flavour to…

25 of the best bloggers operating in Africa today

The blog is dead. Except it’s not. It’s just become so fundamental to our every day experience of the web, that we tend to…

Memejacking: 4 examples of brands making the most of viral memes

While memes are mainly for fun and entertainment, there is a lot of marketing potential behind them. Memes have been described as being “infectious.”…

11 reasons why branded mobile web games are the next big thing in digital marketing

While most Top 10 lists stop at 10, the opportunity for brands to use mobile web games as a means to engage with users…

5 compelling arguments for using R in data journalism

Data journalists generally use Microsoft Excel for analysing data. Why? Well when you run Windows on your machine, Word will most likely be your…

5 harsh internet marketing realities you can turn into awesome leads

Can you remember the days when businesses only ran ads in newspapers? Neither can we. Sometimes it feels like the only glimpse into traditional…

Digital marketing budgets are on the rise, so why are the people in charge of them so confused?

Unless you’re a completely blinkered old media type, there’s not much about the growth of online advertising that will have surprised you in the…

Ad Dynamo partners with Twitter to push social ads in Africa

Wanted to get in on the Twitter advertising universe but don’t know where to start? Now you have another option besides navigating the waters…

People: link building and SEO aren’t dead, they’ve just evolved

Do you remember the days of building links? Submitting comments on blogs that bordered on spam? Directories and keyworded anchor text in the efforts…

Ain’t nobody got time for that: what do memes mean for your brand?

It’s fascinating how a meme can become so integrated into so many aspects of our lives. In order to understand that, one needs to…

Could remnant ad sales kill online publishers?

Every week I’ll get an email from a random agency telling me they absolutely love my site and they’d like to advertise on it….

Why understanding high impact brand stories is vital to getting online influence right

If Michael Kors declares denim the new black on Twitter, trends will transform overnight. But, if Barack Obama were to make the same claim,…

10 Must-Know Photography Tips for New Camera Owners

South Africa’s Cyber Shield Weakens: 70% of Firms Lack Basic Security Awareness

Your Couch is About to Become a Stadium: TCL’s QD-Mini LED Arrives in SA

AI in Recruitment: How Blue Pearl is Transforming Hiring for Modern Businesses

enza Secures $6.75M Seed Funding to Revolutionize African Payments

MGX’s $2 billion investment in Binance marks historic institutional backing

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Also is Rivian’s e-bike and tiny EV future

Ranger 3.0 V6 Platinum double cab review

G63 AMG is a better build with Grabber AT3s