Advertising and Media

ShowMax: 7 things you should know about Naspers’ new VoD service

Naspers today officially launched its ShowMax video on demand (VoD) offering. The Johannesburg launch followed more than a week of media reports around the…

It’s official: Naspers launches video streaming service ShowMax

Naspers today officially announced the launch of ShowMax, its Netflix-style online streaming service. At an event in Johannesburg, the emerging markets internet and media…

8 things you need to know about lead generation for software businesses

Your marketing team’s job is to generate leads. Indeed, lead generation takes a primary role in your business’s marketing division. Today’s lead generation tactics…

Flash, with substance: how Apple mastered the art of the product launch

Barring another “Star Wars” movie or an eighth “Harry Potter” book, nothing in the world could command as much excitement as Steve Jobs stepping…

Apple releases Apple Music ads to promote the ‘Discover’ feature

Apple has released three new adverts aimed at highlighting Apple Music’s discover feature. In the advert, the voice-over says that the discover feature brings…

Loeries 2015: All the digital and interactive winners

While digital may be playing an increasingly important part at The Loeries, South Africa’s premiere awards showcase, the big awards are still going to…

Code for Africa gets $4.7m boost from Bill and Melinda Gates foundation

Data journalism and civic technology organisation Code for Africa has received a US$4.7-million investment from the Bill and Melinda Gates foundation. According to a…

Jawbone founder: the web hasn’t really empowered average people the way it promised to

Opinions are everywhere, pretty much everyone in the world has them. These opinions have a right to be aired irrespective of who you are,…

Link building: how to recover from Google labelling you a spammer

Life is great for you at the moment. Your website is ranking well and gaining momentum as each day passes by. Right now your…

Twitter’s self-serve ad products hit South Africa

Starting today, small businesses in South Africa will have full access to Twitter’s full range of self serve advertising products, including Tweets and Accounts….

25 of the best bloggers operating in Africa today

The blog is dead. Except it’s not. It’s just become so fundamental to our every day experience of the web, that we tend to…

Memejacking: 4 examples of brands making the most of viral memes

While memes are mainly for fun and entertainment, there is a lot of marketing potential behind them. Memes have been described as being “infectious.”…

11 reasons why branded mobile web games are the next big thing in digital marketing

While most Top 10 lists stop at 10, the opportunity for brands to use mobile web games as a means to engage with users…

5 compelling arguments for using R in data journalism

Data journalists generally use Microsoft Excel for analysing data. Why? Well when you run Windows on your machine, Word will most likely be your…

5 harsh internet marketing realities you can turn into awesome leads

Can you remember the days when businesses only ran ads in newspapers? Neither can we. Sometimes it feels like the only glimpse into traditional…

Digital marketing budgets are on the rise, so why are the people in charge of them so confused?

Unless you’re a completely blinkered old media type, there’s not much about the growth of online advertising that will have surprised you in the…

Ad Dynamo partners with Twitter to push social ads in Africa

Wanted to get in on the Twitter advertising universe but don’t know where to start? Now you have another option besides navigating the waters…

People: link building and SEO aren’t dead, they’ve just evolved

Do you remember the days of building links? Submitting comments on blogs that bordered on spam? Directories and keyworded anchor text in the efforts…

How eSIM and Dual SIM Can Save You Money in South Africa

Tapping Into Africa’s 230-Million AI Jobs Opportunity

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel