SEO has entered a new era in 2026. AI tools are more powerful, users expect instant results and Google continues tightening its criteria for…
Facebook introduces three new native ad tools on its native ads format
Facebook has announced a slew of improvements to its Native ad products, which form a crucial part of its Audience Network. “Today, more than…
You need to focus your marketing efforts on search intent: here’s why
Search intent is one of the most important aspects of search engine optimisation (SEO). Do you know what it means? For the most straightforward…
Stitch Video: unlocking Africa’s growing video ad industry
Having been responsible for launching one of the first video ad exchanges, Adapt.tv, which was then later acquired by AOL for over US$400-million, Chris…
Facebook drives video ad strategy by targeting desktop users with games
As you might know, video on Facebook is massive. With over four billion native videos on the platform every day, the company says that…
