Mainland China’s smartphone market has recorded another quarter of decline, slipping 3% year-on-year according to new research from Omdia. The drop marks the second…
Why are online companies still struggling to understand the SA consumer?
Leading South African online experts have their sights set on the convergence of customer-centricity, agility and data. These concepts have been around for a…
Stitch Video: unlocking Africa’s growing video ad industry
Having been responsible for launching one of the first video ad exchanges, Adapt.tv, which was then later acquired by AOL for over US$400-million, Chris…
Facebook drives video ad strategy by targeting desktop users with games
As you might know, video on Facebook is massive. With over four billion native videos on the platform every day, the company says that…
Predictive analytics could change online marketing for good
Back in 2013, Martin Zwilling announced that predictive analytics was a goldmine for startups, referring to a wide variety of applications such technologies may…
