Advertising and Media

Is SA making the most of Skype’s advertising opportunities?

South Africa’s large Skype community – 1.5 million users and growing – offers advertisers access to one of the country’s most deeply engaged and…

4 years on: 4 reasons why Bloomberg West is the best tech TV show

Four years ago this March, Bloomberg TV made the (then) unusual decision to create the only daily business news TV programme focusing exclusively on technology news. Called…

Maximising customer conversations across a complex media landscape: what you need to know

Since their customers today live in a multichannel world, brands need to think carefully about how they will use different touchpoints in combination with…

New Santam ad shows what foreigners think of ‘one of a kind’ South Africa

Ever wondered what foreign tourists talk about when they return home after a visit to South Africa? Is it the country’s people, its wildlife…

24.com steps into the SAPA void, launches news agency

24.com, the digital arm of Media 24, has announced the launch of its own news agency. The new service, which is set to launch…

Drones, maps and social networks: how SA’s media has used tech to report on the #CapeFire

The fire sweeping across Cape Town’s Southern peninsula has dominated South African headlines for three days now. A number of factors, including the scale…

Ultra hi-res photo illustrates destructive beauty of #MuizenbergFire

Plenty of people have been sharing photos of the wild fire that’s been sweeping through the Cape’s Southern peninsula since the early hours of…

5 ways tech is changing the face of journalism (but not the internal organs)

From tablets to Twitter and smartphones to social media, the way we produce and consume news will never be the same. As with almost…

Need a superhero? Mnet Movies has your back

The days when having an innovative advertising campaign meant sending a load of bloggers your product or inviting them to a snazzy event are…

Darn it, the NSA broke the web’s shiny new advertising model

In the throes of the Publicis Omnicom merger, speculation is rife that the advertising world is due for a sea change, with more big…

Does your online marketing department stay in the trenches or go over the top?

During World War I there were two types of soldiers in the trenches. One type played a support role in terms of logistics, communication,…

Jeff Bezos’ customer-focused vision won’t save journalism

So much for that momentary spark of optimism that Amazon billionaire Jeff Bezos would save journalism by relaunching his Washington Post newspaper, with a…

How consumers are taking a central role in brand stories

Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques…

A first for internet TV: Netflix wins at the Emmys with House of Cards

A first for online television, streaming video site Netflix has walked away with an Emmy for David Fincher for his work on the popular…

Microsoft pulls its iPhone parody ads

A good parody is difficult to pull off and Microsoft has pretty much admitted it got it wrong with its latest efforts taking on…

BitTorrent Bundle for publishers wants to make direct-to-fan file sharing easy

In a recent announcement, popular peer-to-peer file sharing service BitTorrent — probably better known as the thing you used to download Game of Thrones with…

5 great brand responses to Apple’s iPhone announcement

Over the past couple of years it’s become fairly common practice for brands to leverage on big, newsworthy events on social media. And, unlike…

Loeries partner up with WeChat to create ‘village in the city’

Looks like social messaging app WeChat is set to take a little time out from its quest for global domination as it attempts to…

Publishers should focus on original content over reblogged news: TNW founder

Patrick de Laive is the co-founder of The Next Web, Twittercounter and Paydro. Oh, and he is also the initiator of The Next Web…

The South African marketing industry still doesn’t get mobile’s potential

In 2009, mobile effectively became the most pervasive mass medium in South Africa, surpassing radio and TV. Yet the reality is that the marketing…

Maziv’s Fibre Push Brings Rural South Africa Closer to True High-Speed Internet

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel