South Africa has crossed one of its biggest economic milestones of the decade, officially surpassing pre pandemic international arrival numbers and positioning itself for…
Location-based marketing could still be mobile’s ultimate saviour
Once the cutting-edge tactic of the marketing world, mobile has come a long way from its early days of SMS marketing and incentivized downloads….
Shifting to the next phase of CRM: marketing automation
Marketing professionals are forever being swamped with snazzy new buzzwords and trends that are poised to transform marketing practices. This is especially true when…
Greenpeace calls internet cats to help save tigers on International Tiger Day
What do you get when you combine Lil Bub, Hamilton the Hipster Cat, Nala and Venus the cat? That would be latest species-saving campaign…
Could AR be the shot in the arm print so desperately needs?
As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality…
