Advertising and Media

In digital marketing? You need to understand your services and products

In today’s digital connected world where we communicate with our network and social circles through social media, mobile, and local technology, if you want…

Microsoft’s Cortana whips Apple’s Siri in this new Windows Phone ad

Microsoft’s not shy when it comes to tackling its competition head-on — from openly pitting its Surface Pro 3 against the Macbook Air to…

A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a never-ending stream of information from hundreds of companies every day, how do you stand…

You’ll never guess what this bathroom company got its taps to do

Cobra is best known for making bathroom fittings, something most of us don’t spend too much time thinking about, especially in public restrooms. In…

From intro to wedding: 5 B2B online marketing steps that’ll help you initiate offline engagement

In my article titled “What you should be doing online to attract new business opportunities“, one of the points I raise relates to building…

Samsung’s latest ad mocks the iPhone you don’t have

Samsung has never been afraid to mock the iPhone in its ads, not in the US at any rate. Until now though, it’s mostly…

Watch Neil Patrick Harris try sell Heineken Light without drinking it

You’d think that one of the best things about being a spokesperson for a product is that you get to enjoy that product, especially…

10 things your brand can learn from Obama’s re-election campaign

Having followed the Obama re-election campaign closely ever since the New Hampshire Primaries in January 2012, I have come to believe that there are…

When should you give up on your digital leads?

One of your primary responsibilities when you’re in the business of targeting other businesses is to generate leads. Some do this through focused lead…

Corporate media: the saviour of serious journalism?

As the business models for serious journalism continue to erode, where will we get the quality media we need as a society to make…

From reviews to social media: why your online brand is so important

What you say about yourself online and what others say about you online will affect your business’ bottom line. According to a study conducted…

Air New Zealand draws on The Hobbit magic for new safety promo

An Unexpected Journey, the first part in The Hobbit trilogy, is set for release on 28 November — and Air New Zealand has decided…

Is Facebook really broken on purpose?

No, this is not a badly timed April fool’s joke… Facebook has “intentionally” broken its platform. Ok, that was a little hyperbolic, but only…

How data can save journalism as we know it

Everybody has a mouthpiece now and social media is facilitating this. News is everywhere and breaking news on the front page has becomes obsolete,…

Meet Steve Ballmer’s Windows Phone

Hey, this is kind of cool. Microsoft’s put out a new ad narrated by CEO Steve Ballmer showing off everything he has on his…

Amazon lets Apple feel the burn with Kindle Fire ad

Boom. Amazon just hit Apple hard. Front and centre on the ecommerce giant’s homepage is an advert featuring the new iPad mini. Except it’s…

Apple 13 inch Macbook Pro Retina ad makes you feel like a winner

One of the best ways to get people to buy your product is to make them feel like they’ve achieved something by doing so….

Take a look at Microsoft’s global ad campaign for Windows 8 [Video]

You may have heard that a little company called Microsoft is spending a rumoured US$1.5-billion on marketing its new Windows 8 OS and devices……

How should your Facebook campaign target emerging markets?

Eight years after launching, Facebook now claims to have over one-billion “active users” logging in per month. The announcement was timely considering Facebook’s faltering…

Broadband Africa Forum 2024

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China