Advertising and Media

Here are 5 things the world’s best mobile campaigns have in common

If you’re in the increasing minority that thinks mobile is a passing fad, you’re deluded. Don’t believe us? Take a look at some of…

Here’s your complete guide to understanding how Twitter advertising works

So, it’s official. Twitter advertising is now available in South Africa. It’s official because there was an official launch with Goodie Bags, and a…

6 awesome, hilarious, and utterly ridiculous World Cup commercials

As is the case with all other major sporting events, companies love to jump on board and ride out the commercial frenzy around the…

4 opportunities narrow online marketing misses (number 2 will open your eyes)

As the old saying goes, “Half the money spent on advertising is wasted, but no one knows which half.” That was definitely true for…

What the hell is eBay’s search strategy anyway?

eBay along with researchers from the Universities of Berkeley and Chicago, have just released the final version of a study claiming that paid search…

Big ideas need big data and big love

It dawned on me two years ago that no digital idea can be truly great without participation. It also dawned on me that there…

You have only yourself to blame for bad SEO content

There are two schools of thought surrounding SEO (Search Engine Optimised) copy. The first is that it can simply be generated with fridge poetry…

If content is king, can $1 buy you royalty?

Content is King. There’s no doubt that great content brings all the users to the proverbial yard, but at what cost? And to whom?…

Social’s great, but without search you’re up the creek

This is not another social media article. This is however an article that talks about how and where search and social need to find…

Could AR drones be the future of journalism?

We’ve all read stories about how remote control drones have been used in war in Afghanistan and Pakistan. Some of us may even know…

8 mobile technologies revolutionising how companies talk to people

Gauging audience attitude toward your business is can sometimes be challenging. If you’re a small neighbourhood business it’s easy because you can just ask…

Forget the US: emerging markets are the future of online adspend

There is a great deal of focus placed on the American market when we look at ad spend numbers and marketing budget distribution; but…

Will the real journalists please stand up?

The internet, and specifically the recent meteoric rise of social media platforms like Twitter, has irreversibly disrupted the status quo with regards to journalism….

Investigative journalism gets the YouTube treatment

This is very interesting. The Centre for Investigative Reporting (CIR) has launched a YouTube channel in partnership with some of the biggest players in…

Online video in emerging markets: the possibilities are endless

Video marketing is on the rise globally and emerging markets are no exception. While some countries’ internet landscape is still years behind that of…

SEO: Why people need to know exactly what you’re doing

Reporting on SEO can be tough, but only if you don’t know what you are doing. Make sure that your SEO company is providing…

Maziv’s Fibre Push Brings Rural South Africa Closer to True High-Speed Internet

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel