Advertising and Media

5 ways to effectively integrate memes into your marketing campaign

For some reason, a lot of people tend to overlook memes when they’re coming up with their marketing campaigns. That’s a shame because the…

Own it, earn it or pay for it: how to get the right customers in your hands

Everyone wants to get their brands in the right consumer hands, in order to have that demographic trial, purchase, or emotionally connect with the…

Quirk wins YouTube film hack with its LEGO Mandela video campaign

Annnnd they’ve done it! Digital agency Quirk has won the Nelson Mandela Foundation’s Film Hack, with its clever use of LEGO to tell the…

Screw innovation, the New York Times need to focus on TBD

The New York Times Innovation Report has been ripped to pieces by many brains in the media world but the issues are the familiar…

Suck at YouTube? Here are 4 steps to remedying that

This is an intervention. There are too many brands on YouTube posting bland marketing content in the hope of getting a ‘viral hit’. It’s…

Memeburn presents: the ultimate guide to promoting your content online

With the release of Google’s Hummingbird came a great change in the world of SEO. Although many digital agents consider that the changes were…

#MeetSouthAfrica: this video will make you reconsider what you think you know

Watch this exquisite (and hopefully soon-to-be) viral YouTube video about South Africa, and you may rethink your views on the country. The video was…

Forget the US: emerging markets are the future of online adspend

There is a great deal of focus placed on the American market when we look at ad spend numbers and marketing budget distribution; but…

Will the real journalists please stand up?

The internet, and specifically the recent meteoric rise of social media platforms like Twitter, has irreversibly disrupted the status quo with regards to journalism….

Investigative journalism gets the YouTube treatment

This is very interesting. The Centre for Investigative Reporting (CIR) has launched a YouTube channel in partnership with some of the biggest players in…

Online video in emerging markets: the possibilities are endless

Video marketing is on the rise globally and emerging markets are no exception. While some countries’ internet landscape is still years behind that of…

SEO: Why people need to know exactly what you’re doing

Reporting on SEO can be tough, but only if you don’t know what you are doing. Make sure that your SEO company is providing…

Business Day goes ‘digital first’, erects paywall

Business Day, a leading South African newspaper, is set to make the leap from “paper first” to “digital first” before eventually erecting a paywall…

8 great ads that’ll get you psyched for the Olympics

We’ve already brought you our pick of historic Olympic moments that will make you cringe and cry, now here are some great Olympic advertising…

Why Google display advertising is like dating

Ever wonder what makes display advertising work? Ever wonder what makes for the perfect date? Well you’re in luck! Here are some of my…

Hyperlinks are dying and Google’s to blame

There is something extraordinary taking place. Google’s war on spam sites is tipping the online world upside down and now threatens that most fundamental…

How big tech companies keep journalists under their thumbs

David Weidner, a 15 year veteran reporter on the Wall Street beat, recently wrote an interesting article about the time he spent reporting on…

Broadband Africa Forum 2024

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China